Outcome Measurement

Retail Media Summit Highlights: Criteo, Habu, PepsiCo, Uber Execs On The Collision Of Commerce & Content
14 Sep 2023
iSpot.tv Acquires 605 to Expand Technology & Data Offering for TV Ads
13 Sep 2023
Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown
11 Sep 2023
Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
17 Aug 2023
Retail Media Offer Key Alternative to Walled Gardens: Albertsons’ Kristi Argyilan
11 Aug 2023
Shoppable Ads Complement TV Spots, Says Roku’s Pullins
10 Aug 2023
Measuring Attention to Ads Has Greater Meaning with Outcomes: Lumen’s Michael Follett
8 Aug 2023
Operationalizing Attention to Drive Better Outcomes: OMD USA’s Chrissie Hanson
27 Jul 2023
Close The Loop To Measure Up: LoopMe’s Coffey Says Brands Are Refocusing On Incremenality
12 Jul 2023
AI Can Activate CTV: Teads’ Pintarelli
27 Jun 2023
Retail Media Framework Will Drive Ad Growth: Albertsons’ Kristi Argyilan
26 Jun 2023
Pagliuca On Partnership: Omnicom Teams Up In Cannes
23 Jun 2023
DIRECTV’s Groner: TV Needs Sophisticated Tech to Fix Frequency Problems
9 Jun 2023
Teads’ Brown: Attention Can be a Proxy for Outcomes – But the Industry Needs to Get Prepared
23 May 2023
From Upfront To On-The-Fly, TV Ad Sales Are Changing
22 May 2023
GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
Attention Can Drive Omnichannel Results: Teads’ Pintarelli
10 May 2023
Premium Longform TV: The Most Valuable Asset for Marketers
9 May 2023