Outcome Measurement

Marketing Intelligence Adds Value to Growth Partnerships: Nielsen’s Peter Naylor
4 Feb 2026
Behavioral Data Holds Key to Unlocking CTV’s True Potential, EDO’s Weiss Says
3 Feb 2026
Why CTV Is Becoming the Backbone of Healthcare Marketing: The Trade Desk’s Baron Harper
2 Feb 2026
CTV Emerges as Performance Channel Amid Shift to Lower-Funnel Ad Buying: Roku
27 Jan 2026
WPP Media’s Luis Martinez: Retail Media Reaches ‘Tipping Point’ Beyond Transactions to Brand Building
12 Jan 2026
Interactive Video Ads Outperform Standard Formats Across the Funnel: Amazon’s Maggie Zhang
11 Jan 2026
Best Buy’s Jen Jensen: Why Consumer Electronics Shoppers Represent ‘Unique Customer Landscape’
28 Dec 2025
Accurate Forecasting Is Key to Unlocking Premium CTV: IPG’s Jean Fitzpatrick
23 Dec 2025
WPP Media’s Danielle Darko: Attention Shifts From Measurement to Planning Tool
21 Dec 2025
Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype
17 Dec 2025
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
WPP Media’s Wescott Targets 2028 for Critical Mass in Retail Media Certification
15 Dec 2025
Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet
10 Dec 2025
Retail Media to Surpass TV Ad Spend as Upper-Funnel Brand Credentials Show: WPP Media’s Bukowski
9 Dec 2025
Unlocking ‘Why?’: PMG’s Sam Bloom on the Biggest Mover in Retail Data
25 Nov 2025
Addressable Video and Smart Planning Drive Patient Action for Healthcare Marketers: PHM’s Sarah Bast
25 Nov 2025
Comcast Advertising Taps Mastercard Purchase Data to Enable Sales Attribution
23 Nov 2025
Tie Media to Patient Outcomes: Genentech’s Gozde Dinc on Measuring Success in Healthcare Ads
17 Nov 2025
Advanced TV Turns Awareness Into Measurable Action: Swoop’s Kate Ludwig
3 Nov 2025
Amex Banks On New Ads Platform To Boost Incremental Sales
22 Oct 2025
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