Outcome Measurement

Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
27 Feb 2020
Attribution Is A House Of Cards: 605’s Levine
27 Feb 2020
Samsung Ad’s Denn: Brands Need to Be Where the Customers Are
14 Feb 2020
The Goal Is To Lessen The Ad’s Disruption: Hulu’s Davidov
9 Feb 2020
Turning Search Activity Into An Actionable Metric: EDO’s Scott Grunther
9 Feb 2020
Attention May Be The Most Important Metric Of All: TVision Insight’s McGuinness
9 Feb 2020
Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together
6 Feb 2020
Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
6 Feb 2020
Samsung Ads’ Meyer: The Gaming Industry Is Advertising’s Next Frontier
4 Feb 2020
TVSquared’s Kinsella Offers OTT Attribution With A Twist
4 Feb 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
Zenith’s Hartofilis: The Urgency of Addressability Is Leading to New Strategies
13 Jan 2020
Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo
4 Jan 2020
TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year
19 Dec 2019
Samsung Ads’ Scott Takes Outcome Promise To CES
5 Dec 2019
Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too
2 Dec 2019
At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss
1 Dec 2019
TV Ad Attribution Can Go Beyond Outcomes: 605’s Levine
25 Nov 2019
A+E Network’s Taylor: ‘Attribution Exists in a Way It Didn’t 5 Years Ago’
21 Nov 2019