Ari Bluman, Chief Investment Office of GroupM, a relentless proponent of a clean, well lit place for digital advertising, who tirelessly pushed for standards around viewable ad units, and for a reliable programmatic platform, succumbed to a long battle with cancer, GroupM announced today. Two years ago, we sat down with Ari for this interview […]
In this first episode in an editorial series called, “Building the Adaptable Media Enterprise,” Ashley J. Swartz, CEO of Furious Corp, talks about the operational cost models of traditional (old) vs digital (new) media. The greatest challenge of media companies today is that many digital media companies or businesses struggle to establish and build sustainable levels of profit to […]
November 16-18, 2016 The Royal Palm South Beach with Media Partner Keynote Speakers: Mike Bologna, President, Modi Media Brian Cordes, Director of Client Solutions, T&T AdWorks Andrew Deming, SVP, Enterprise Media and Communications Planning, Bank of America Kristin Dolan, CEO, 605 Scott Ferber, CEO, Videology Benjamin Jankowski, SVP Media, Mastercard Bill Livek, President, comScore Tracey Scheppach, CEO […]
VIEQUES, PR — Mobile devices may dominate headlines but marketers aren’t creating enough ads for them, while accurate cross-platform measurement—with the exception of Apple, Facebook and Google—is still very much a work in progress, according to Travis Johnson, the Global President of Ansible, a unit of IPG Mediabrands. Johnson also heads mobile for IPG Mediabrands. […]
VIEQUES, PR – The prospect of dynamically tailoring individual scenes within video ads for targeted viewers is mind-blowing – and headache-inducing. Last year, a poll of senior global marketers said personalized ads made for higher response and engagement rates. But, for marketers and the agencies who make the ads, getting there is not easy, a panel convened by […]
VIEQUES, PR — Over the last few years, we have seen an avalanche of new advertising technology solutions come to market, all helping marketers reach consumers – and, arguably, all making their job even more complex. Now we may see an accelerating flurry of mergers and acquisitions, as larger players gobble up vendors to streamline the ecosystem again, a panel convened […]
VIEQUES, PR — In an age where the media we use give off signals back to advertisers, marketers are being sold on the potential to thread each in to a holistic view of customers and of their ad effectiveness. But the reality so far is a little different, a panel of advertising tech execs discussed at a […]
VIEQUES, PR — What are the right length and the right context for a video ad, and can you place them on any and every device? That was the topic of a panel debate, convened by Beet.TV at its retreat, involving executives from major advertising and publishing firms: YuMe chief revenue officer Scot McLernon Facebook global agency […]
VIEQUES, PR — Much progress has been made in programmatic advertising, but more work needs to be done to fully deliver “unduplicated reach” in this new arena, says Tim Castree, Managing Director at Videology, in a conversation with Ashley J. Swartz, CEO & Founder at Furious Corp., for Beet.TV. The biggest hindrance for brands in programmatic buying […]
VIEQUES, PR — It’s one of the few brands to operate its own private programmatic ad exchange. But that doesn’t mean US supermarket giant Target agrees with predictions, from some quarters, that all media will be sold on this automated basis. Target operates its own Bullseye Exchange, a marketplace in which Target pulls the strings. “I don’t think everything […]
FORT LAUDERDALE — The potential to target individual TV viewers using one of an array of pre-prepared custom ads will fundamentally change the way the business works – but the people who make those ads are going to have to catch up first, a panel discussion heard. Asked if the current wave of new advertising technology […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply. MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]
COLOGNE – This year’s DMEXCO had a record attendance of 43,000 a nearly 30 percent increase over last year. The giant global adtech and media show was notable for its size and also for the large presence of global television operators and broadcasters, says Ashley J. Swartz, CEO of Furious Corp, in this wrap-up overview […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]
Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments. The most recent is in Furious Corp, an enterprise software solution for broadcasters and publishers to more effectively manage advertising inventory. The Nielsen fund totals $10 million and is partnering with the […]
The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the consumer feel special as […]
In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficiently. But, with so many individual products now catering to so many individual business functions, how do customers avoid a headache? By using one more platform that connects all the others together, answers Ashley J. Swartz, the digital video […]
As programmatic buying becomes more widespread, so do business opportunities for the tech platforms that support this buying style. Case in point — programmatic video platform Virool is aiming to expand deeper into big global brands this year as brands pursue more “advertainment” style videos, says Brian Danzis, the company’s Chief Revenue Officer, at the recent […]