lou paskalis

AMENIA, NY — Marketing departments are positioning themselves to weather expected economic turbulence by investing more heavily in data assets that provide value beyond traditional advertising campaigns. “The data budget will probably not eclipse the advertising budget, but it will grow much faster,” Lou Paskalis, founder and chief executive of AJL Advisory, told Beet.TV contributor […]

CANNES – A powerhouse panel of marketing and technology executives convened at the Cannes Lions International Festival of Creativity under the moderation of AJL Advisory founder Lou Paskalis to explore how innovation is transforming media strategy. The panel included Dave Morgan of Simulmedia, Brian Mandelbaum of Attain, Jonah Goodhart of Mobian and Sam Bloom of […]

CANNES – Kicking off one of Beet.TV’s fireside chats at the Cannes Lions International Festival of Creativity, Lou Paskalis, founder and chief executive of AJL Advisory, said advertising technology has finally “caught up to the aspiration,” enabling marketers to engineer relevance into every interaction with consumers. Paskalis praised Sam Bloom, head of partnerships at digital […]

CANNES – The marketing industry has finally reached the point where technology can deliver on its long-held promise of truly personalized experiences, but only if marketers are willing to let go of outdated, rigid playbooks. That was the message from Lou Paskalis, founder and chief executive of AJL Advisory, in a conversation with Beet.TV Editorial […]

The advertising world is undergoing a massive shift in audience understanding — but, according to one industry veteran, the future lies not in knowing who customers are, but what they want. Amid data privacy concerns and the rise of artificial intelligence, marketers are having to rethink their strategies. Lou Paskalis, founder and CEO of AJL […]

Three years after a UK study found alarming lack of transparency in the programmatic ad supply-chain, it seems the problem is still rife in many quarters. While a second UK study this year showed “a big step forward” in the proportion of ad spend that actually makes it through to publishers, a US study this […]

Elon Musk is sabotaging Linda Yaccarino after hiring the former head of advertising at NBCUniversal Media to run social-media platform X. Despite her efforts, Musk is “undermining her in virtually everything she does.” That’s the message from Lou Paskalis, a longtime marketing executive who is chief strategy officer for Ad Fontes Media, in this interview […]

CANNES — “No news is good news”, the saying goes. Those concerned about an informed citizenry would beg to differ. And advertisers, too, should sit up and care about the health of the news ecology. In this video interview with Beet.TV, Lou Paskalis, Chief Strategy Officer, Ad Fontes Media, explains why ad buyers should come […]

I hope you are well and enjoying the summer. All is well here.  We are going to slow down a bit for the second part of August and ramp up fast after Labor Day. We are taking a break from the BeetCast. We are finishing up the season with this episode and will be back […]

Ad slots in TV news programming are not being sold at a high enough rate – but new developments which are reducing the number of ads seen by audiences could, ironically, end up raising their price. That is the view of one man making media buying decisions at one of the world’s leading financial services […]

Banks needs to get creative in order to reach unique customers in different ways. The new opportunities presented by a plethora of different marketing channels mean brands need to generate more messaging in more formats and more combinations than ever before. That is according to the man who spends advertising money for Bank of America. […]

NEW YORK – Marketing needs to become more relevant to corporate business outcomes, while the digital walled gardens suffering from hygiene issues need to clean up their act, according to Bank of America’s Lou Paskalis. For starters, agencies need to perform a basic assessment for their clients and not avoid tough challenges, Paskalis, who is SVP, […]

ORLANDO — Bank Of America is switching more advertising investment back to traditional channels and away from “walled-garden” digital environments, as it grows concerned about the inability to measure and capitalise on the big digital opportunities. In this video interview with Beet.TV, BoA SVP for customer engagement and investment officer Lou Paskalis explains the change the […]

Twitter’s new partnership with Bloomberg for 24-hour, live news reporting gets a big thumbs up from Bank of America. “I really believe that this is as good as a combination of chocolate and peanut butter. This may be the Reese’s peanut butter cup moment for the media industry,” says the banking giant’s SVP, Enterprise Media […]

BARCELONA — Advertising via mobile phones may now be an established strategy – but it is an opportunity that still requires plenty of refinement. At Mobile World Congress, WPP CEO Sir Martin Sorrell told Beet.TV mobile technology still wasn’t attractive enough to make it a truly engaging ad medium, while P&G marketing VP Sophie Blum said […]

Call it cross-channel or cross-platform addressability. To Bank of America’s Lou Paskalis, it comes down to “orchestration.” But he wonders whether marketers are up to the challenge of adding value to spontaneous consumer experiences in what could amount to a long-tail investment commitment. “Let’s call it what it really is. Orchestration. I think it’s the […]

Bank Of America has joined the ranks of big-brand advertisers calling for Facebook’s advertising boasts to be more transparent, after the social network admitted inflating video metrics for two years. Last month, Facebook conceded it had erred in the way it calculates average video view duration, leading advertisers to believe in numbers that were actually overstated. “The error […]

FORT LAUDERDALE — The potential to target individual TV viewers using one of an array of pre-prepared custom ads will fundamentally change the way the business works – but the people who make those ads are going to have to catch up first, a panel discussion heard. Asked if the current wave of new advertising technology […]

FORT LAUDERDALE — You can have all the ad tech in the world but, in this day and age, is it really advertising that can connect with consumers any longer? Bank Of America media SVP Lou Paskalis thinks brands need to take a leaf out of the books of publishers and broadcasters they historically have advertised […]

The concept of dynamic ad insertion – through which, consumers would get served a brand ad with different content, depending on their targeting profile – has been talked about for a couple of years now. The exciting reality may be around the corner, if the industry can persuade brands it is a safe one, says […]