Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery.
Wednesday, November 11
4:00 – 6:00pm
Keynotes: A Series of 20-Minute Conversations
Jason Brown, VP, Advertising Sales, AT&T AdWorks
w/ Matt Spiegel, SVP, Technology & Marketing Solutions, MediaLink
Matt Bayer, SVP, Advanced TV, Magna Global
w/ Ashley J. Swartz, CEO, Furious Corp.
David Hohman, Managing Director, Nielsen
w/ Ashley J. Swartz, CEO, Furious Corp.
Jim Bennette, Director Business Development, Adobe Primetime
Christina Beaumier, SVP, Xaxis Media
Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group
w/ Tim Hanlon, CEO, Vertere Group
Reception and dinner follows immediately on the 5th floor terrace by Tower II, with Videology.
Thursday, November 12
7:00 – 8:00am
Three-mile run/walk fundraiser to benefit the Leukemia and Lymphoma Society
spearheaded by Tracey Scheppach. Meet across from the hotel, at the beach walkway. Beet.TV is making a contribution on behalf of all the participants. Feel free to make your own right here, where you can learn about Tracey’s family.
8:00 – 9:00am
Continental breakfast, served in meeting room.
9:00 – 9:40am
Keynote Dialogues: A Series of Two, 20-Minute Conversations
Redefining the Cable World
Kristin Dolan, COO, Cablevision Systems & Irwin Gotlieb, Global Chairman, GroupM
Technology and the Advertising Transformation
Scott Ferber, CEO, Videology & Irwin Gotlieb, Global Chairman, GroupM
9:40 – 10:30am
The Buy Side of Programmatic TV
Christina Beaumier, SVP, Xaxis Media (moderator)
Tim Castree, M.D., North America, Videology
Steven Feldman, Senior Director, ONE TV at AOL Platforms
Brent Horowitz, Head, Global Partnerships, TV & Video, Yahoo
Marc Lomas, SVP, Programmatic, Cadreon (IPG)
Oscar Rondon, Senior Director, of TV Strategy, TubeMogul
10:30 – 10:45am Break
10:45 – 11:30am
The Sell Side of Programmatic TV
Ashley J. Swartz, CEO, Furious Corp. (moderator)
Christina Beaumier, SVP, Xaxis Media
Jason Burke, VP for Product, Clypd
Randy Cooke, VP Programmatic TV, SpotX
Brent Gaskamp, SVP, Videology
Jonathan Tabak, Group Product Manager, Adobe Primetime
11:30 – 12:15pm
The Power of Data and Analytics
Ashley J. Swartz, CEO, Furious Corp. (moderator)
Gian Fulgoni, Executive Chairman and C0-founder, comScore
David Hohman, Managing Director, Nielsen
Bill Livek, CEO, Rentrak
Steve Murtos, SVP, Director, Starcom MediaVest
12:15 – 12:30pm
Keynote:
New Opportunities for Programmers
Lee Boykoff, VP, Digital Analytics & CRM at A+E Networks
w/ Eric Solomon, SVP, Precision & Planning, Nielsen
12:30 – 1:45pm
Seated lunch on 5th floor terrace with Adobe.
2:00 – 3:00pm
The New Opportunities for the Operators
Tim Hanlon, CEO, Vertere Group (moderator)
Jamie Elden, CRO, Media General
Adam Gaynor,VP, Media Sales & Analytics, DISH Network
Chris Monteferrante, VP, Advertising Sales, AT&T AdWorks
Kevin Patrick Smith, SVP, Comcast Media 360
Ben Tatta, President, Cablevision Media Sales
3:00 – 3:45pm
The New TV Advertising Infrastructure
Tim Hanlon, CEO, Vertere Group (moderator)
Dave Downey, CEO, INVIDI
Steve Marshall, CEO, INVISION
James Rothwell, VP Agency & Brand Relations, FreeWheel
Jeff Storan, VP of Strategy, Simulmedia
Ashley J. Swartz, CEO, Furious Corp.
3:45 – 4:00pm Break
4:00 – 4:15
Keynote:
Scott Ferber, CEO, Videology
with Gian Fulgoni, Executive Chairman & Co-founder, comScore
The Future of Addressable Advertising
4:15 – 5:00pm.
Gian Fulgoni, Executive Chairman & Co-founder, comScore (moderator)
Matt Bayer, SVP, Advanced TV, Magna Global
Jason Brown, VP, Advertising Sales, AT&T AdWorks
Adam Gaynor,VP, Media Sales & Analytics, DISH Network
Irwin Gotlieb, Global Chairman, GroupM
Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group
Sessions conclude at 5:00pm
All attendees to board motor coach promptly at 6:00pm for AT&T AdWorks dinner cruise. Return to W for private cocktail reception with Nielsen . Yacht departs promptly at 6:30. If you miss the bus ,or coming from airport, the yacht is at Lauderdale Marina, 1900 SE 15th Street, Ft. Lauderdale, FL 33316
1o:00pm – midnight
After dinner party at the W, hosted by Nielsen at Zen Den, VIP lounge, fourth floor.
Friday, November 13
9:00 – 9:20am
Keynote:
Addressable Advertising and Brand Opportunities
Lou Paskalis, SVP, Media, Bank of America
w/ Matt Spiegel, SVP/GM, Technology Solutions, MediaLink (moderator)
9:20 – 10:00am
Creativity, Data and the New Look of Addressable TV Advertising
Ashley J. Swartz, CEO, Furious Corp. (moderator)
Oren Harnevo, CEO, Eyeview
Lou Paskalis, SVP, Media, Bank of America
Joanna Thissen, Director, Targeted Television at MODI Media
Andrew Ward, Group Vice President, Comcast Media 360
10:00 – 10:30
New Data, New Game
Ashley J. Swartz, CEO, Furious Corp. (moderator)
Tom Eaton, Director, Client Services, Nielsen
Frank S. Foster, SVP & GM, Tivo Research & Analytics
Lance Neuhauser, CEO, 4C
Brienna Pinnow, Product Lead, Addressable Advertising, Experian Marketing Services
10:30 – 10:45am Break
10:45 – 11:30am
The Programmers & New Opportunities
Matt Spiegel, SVP, Technology & Marketing Solutions, MediaLink
Eric Solomon, SVP, Precision & Planning, Nielsen
Lee Boykoff, VP, Digital Analytics & CRM at A+E Networks
David Clark, President, The Weather Channel
Sessions end at 11:45am
12:00 – 2:00pm
Closing lunch and pool party with Adobe.
Twitter w/ @Beet_TV and hashtag #beetretreat
WiFi in conference center:
- W-MeetingRoom
- Open up a browser page and a W Hotel flash
- Type in Password: BEET2015
Any changes or issues on the ground, please contact Katy Charles: katy@beet.tv or call/text her at 336.409.6076
