Ad Buyers Need Video Scores: MediaMath’s Fisher

CANNES — In 2019, “brand safety” is still a watchword for ad buyers who want to place their ads against the right kinds of content, and not get tripped up by cringeworthy juxtapositions. That is why MediaMath, a digital ad-buying platform, has just teamed up with IRIS.TV, a video technology vendor, to provide a “sentiment […]

 

NBCUniversal’s Reidy On Big Screen Migration, AdSmart Venture With Sky

While video content fragmentation is great for viewers, it can be “a little overwhelming” for advertisers. One of the ways that NBCUniversal hopes to make it easier—on a global scale—is its new AdSmart offering with Sky, which was recently acquired by NBCU parent Comcast. “One of the newer and exciting announcements for us is Sky […]

 

Discovery Exploring Direct-To-Consumer Subscription Options: SVP Baker

With the global rights to some 30 years of its programming, Discovery is pretty confident about its ability to withstand competition from advertising-free, direct-to-consumer streaming services. But that’s not to say the company has ruled out its own such offerings. “We do think that we have a couple of really interesting categories that would play […]

 

Searchlight’s Glatt Explains The Momentum Behind MediaMath

Amid a raft of mergers and acquisitions in advertising, media and related technology, being independent and objective while delivering scale have their advantages. A case in point is MediaMath, the 11-year-old company whose demand-side platform is used by advertisers and agencies. Last July, MediaMath raised $225 million from Searchlight Capital Partners, bringing its total funding […]

 

Audience Growth Coincides With Hulu’s Expanded Programmatic Offerings

As Hulu’s audience has continued to grow, the company has been building up its sales efforts and offerings for programmatic advertising transactions. “So now that we have that kind of scale we want to make sure that we’re maximizing it from an advertising perspective,” says Anthony Laurenzo. Hulu has had programmatic capabilities since 2014 but […]

 

Comscore Offers New Metrics, ‘Personas’ For Targeting: EVP Psacharopoulos

Buying television inventory programmatically continues to grow along with TV content choices. Comscore is responding by augmenting its audience-targeting offerings, including various personas, according to EVP Anthony Psacharopoulos. “I definitely think we’re coming of age, if you will. We’re hitting that critical mass where yes there used to be scarce inventory. But especially with consumer […]

 

MediaMath’s Zawadzki: Bridging The Future Of Advanced Advertising

In the age of connected television, Connect All Fronts is MediaMath’s way to draw a focus on “a vision of the future” and its perceived role of uniting brands and consumers. Connect All Fronts is the name of the conference MediaMath, founded in 2007 as an early programmatic pioneer, recently hosted to connect the various […]

 

Live TV Plus Programmatic Is Sling TV’s Sweet Spot: DISH Media’s Arrix

With nothing but more streaming competitors on the horizon, DISH Media’s Sling TV is nonetheless buoyed by consumer behavior. “The Sling TV audience basically consists of cord nevers and cord cutters. And that is only going to grow going forward. I think the consumer behavior stats that we see are most compelling for us,” says […]

 

Coming This Year – Programmatic Linear TV: MediaMath’s Fisher

The collection of modern, automated ad trading practices known as “programmatic” may seem to sit with natively digital media. But, little by little, other platforms are getting lit up with these new tricks, too. That’s why the man who heads MediaMath’s video operations expects programmatic to hit TV in a much bigger way. “I think […]

 

Big Screen TV A Good First Stop For Brand Messaging: MediaMath’s Fisher

PHOENIX – When it comes to advertising, screen size matters and it all starts with the big TV. The first exposure to a brand message begins the storytelling, which then leads to finding “that same user, same household, same viewer on other screens either for down-funnel messaging in web video, mobile video or even display,” […]

 

MediaMath’s Reed Imagines AI Powering Always-On Omni-Channel Marketing

COLOGNE — In a post-cookie, multi-device world, marketers who want to reach the right consumer are going to need to do so on which ever screen they may be using. Against new regulatory limits, that brings untold complexity. So, could artificial intelligence help move marketing forward? Ad-tech firm MediaMath thinks so. That is why, a […]

 

Connected TV Plays To Upper And Lower Funnel Metrics: MediaMath’s Fisher

If you set aside the semantics of “programmatic” versus “automated” television buying, one thing is quite clear to MediaMath’s Mike Fisher. “We’re there. We’re there at scale.” There are 65 million households using some type of device to access premium video content in the living room and, for the first time, more than 50% of […]

 

GDPR Was Just The Start: MediaMath’s Rothkopf

One month after Europe’s new privacy legislation came in to effect, the world did not cease to exist – but a good proportion of ad inventory did. Still, one ad-tech exec believes consumers have every right to expect a rebalancing of their relationship with publishers and advertisers, which the new GDPR law sought to usher […]

 

Dentsu Aegis Group’s Seiler Ponders Real-Time Creative, Evolving Technologies

CANNES – There was no shortage of talk about data at the recent Cannes Lions International Festival of Creativity. But beyond the purpose of targeting people who are actually relevant to particular brands, “when you get to the right people, what happens?” asks Dentsu Aegis Network’s Matt Seiler. In this interview with Beet.TV at the […]

 

MediaMath’s Man In DC On Global Privacy Debate

If you thought ad-tech companies weren’t taking seriously the prospect of GDPR-style privacy legislation coming to the US, consider this – in March, MediaMath hired a State Department official as its VP of government policy. Daniel Sepulveda had been deputy assistant secretary at the department, and had served as its “ambassador” on international communications policy. […]

 

GDPR Is A Force For Good: MediaMath’s Zawadzki

Looming new European legislation governing how global companies track and process consumer personal data seem to pose a big challenge to the new-wave of pumped-up ad-tech practitioners. But one boss at the centre of the ad targeting boom thinks the so-called “GDPR”, whose final compliance deadline comes this May, is a force for good that […]

 

IBM, MediaMath Craft Partnership For Futuristic Infrastructure And Cognitive Bidding

COLOGNE – Despite the many innovations birthed by the advent of digital marketing, there’s still much to be done to deliver ads to people that don’t annoy them. This is why IBM and its Watson artificial intelligence assets are teaming up with demand-side platform pioneer MediaMath to create an infrastructure that supports cognitive bidding. The […]

 

New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss

VIEQUES, PR — Age, gender and demographic just don’t cut it anymore. In the new age of advertising super-powers, marketers want to target consumers with more more granularity and certainty than traditional measurements allow. Fortunate, then, that a whole new raft of data sources is coming on-stream to help them do that. In a panel discussion convened […]

 

Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath

Analyzing the impact of video advertising reveals not only incremental lift in offline store visits but also the vast difference in quality of inventory from one programmatic exchange to another. These are just two of the takeaways that emerged during a panel discussion by industry professionals at the recent Beet.TV Leadership Summit titled Outcomes, presented […]

 

Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting

With his multi-decade background at NBC, CNBC and TiVo, Tom Rogers knows a bit about television audiences. Given continued viewing declines, he believes the only way for broadcast and cable networks to maintain decent pricing is personalized ads with measurable business outcomes for advertisers. “I really don’t see any other answer given this confluence of […]

 
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