After Syncing, MediaMath’s Jim Sink Sees Hybrid Identity Trading Emerging

AUSTIN – What lies on the other side of the some of the most fundamental changes to digital advertising infrastructure that we have ever seen? Around a dozen enablers of a new, identity-driven digital ad landscape. That is according to one executive whose company has been trying to bring about a consensual, yet consolidated approach. […]

 

Combat ‘Murky’ Ad World With Transparency: MediaMath’s Steinberg

The digital advertising world has to bring about more accountability and transparency as it transitions to addressable, audience-based targeting. That is according to one ad-tech company leader that has staked his firm’s reputation on the switch. In this video interview with Beet.TV, Jeremy Steinberg, head of ecosystem at MediaMath, says he is leaning into providing […]

 

MediaMath Partners with Peer39 for Alternative to “Blunt” Keyword Blocking

While traffic has soared at many news sites during the pandemic, digital advertising has declined as marketers have pulled back on budgets and many are using  keyword blocking to keep their marketing messages away from words mentioning coronavirus or COVID-19. MediaMath, one of the industry’s leading DSP’s, is urging marketers not to use “blunt” keyword […]

 

Re-Think Ad Supply From The Source: MediaMath’s Steinberg

SAN FRANCISCO, CA — Five months after MediaMath launched a new platform aimed at reconstituting commonly-held digital ad trading practices, the technology vendor says it continues to hold talks with more potential partners. In October, MediaMath launched a new initiative, Source, that makes several promises all at once, including: 100% “accountability” by the end of 2020, […]

 

How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher

Compared with some of the more troubled parts of the digital advertising ecosystem, TV has always been considered cleaner. Whilst online ad buyers, over the last few years, have wrung their hands over viewability, fraud and supply-chain transparency issues, television – if only because it has been, by definition, disconnected – has sailed on by […]

 

MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki

ORLANDO — It is three years now since the ANA’s K2 Transparency Report kick-started a procession of outcries in media land, accusing agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness, leading to ad-tech vendors also being accused of obfuscating “ad-tech tax” fees siphoned away from real advertising spend. […]

 

Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke

The outcry over “transparency” in the digital ad ecosystem grew to a crescendo three years ago now, when the ANA’s K2 Transparency Report accused agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness. That was just one piece of the problem. Ad-tech vendors also stood accused […]

 

Ad Buyers Need Video Scores: MediaMath’s Fisher

CANNES — In 2019, “brand safety” is still a watchword for ad buyers who want to place their ads against the right kinds of content, and not get tripped up by cringeworthy juxtapositions. That is why MediaMath, a digital ad-buying platform, has just teamed up with IRIS.TV, a video technology vendor, to provide a “sentiment […]

 

NBCUniversal’s Reidy On Big Screen Migration, AdSmart Venture With Sky

While video content fragmentation is great for viewers, it can be “a little overwhelming” for advertisers. One of the ways that NBCUniversal hopes to make it easier—on a global scale—is its new AdSmart offering with Sky, which was recently acquired by NBCU parent Comcast. “One of the newer and exciting announcements for us is Sky […]

 

Discovery Exploring Direct-To-Consumer Subscription Options: SVP Baker

With the global rights to some 30 years of its programming, Discovery is pretty confident about its ability to withstand competition from advertising-free, direct-to-consumer streaming services. But that’s not to say the company has ruled out its own such offerings. “We do think that we have a couple of really interesting categories that would play […]

 

Searchlight’s Glatt Explains The Momentum Behind MediaMath

Amid a raft of mergers and acquisitions in advertising, media and related technology, being independent and objective while delivering scale have their advantages. A case in point is MediaMath, the 11-year-old company whose demand-side platform is used by advertisers and agencies. Last July, MediaMath raised $225 million from Searchlight Capital Partners, bringing its total funding […]

 

Audience Growth Coincides With Hulu’s Expanded Programmatic Offerings

As Hulu’s audience has continued to grow, the company has been building up its sales efforts and offerings for programmatic advertising transactions. “So now that we have that kind of scale we want to make sure that we’re maximizing it from an advertising perspective,” says Anthony Laurenzo. Hulu has had programmatic capabilities since 2014 but […]

 

Comscore Offers New Metrics, ‘Personas’ For Targeting: EVP Psacharopoulos

Buying television inventory programmatically continues to grow along with TV content choices. Comscore is responding by augmenting its audience-targeting offerings, including various personas, according to EVP Anthony Psacharopoulos. “I definitely think we’re coming of age, if you will. We’re hitting that critical mass where yes there used to be scarce inventory. But especially with consumer […]

 

MediaMath’s Zawadzki: Bridging The Future Of Advanced Advertising

In the age of connected television, Connect All Fronts is MediaMath’s way to draw a focus on “a vision of the future” and its perceived role of uniting brands and consumers. Connect All Fronts is the name of the conference MediaMath, founded in 2007 as an early programmatic pioneer, recently hosted to connect the various […]

 

Live TV Plus Programmatic Is Sling TV’s Sweet Spot: DISH Media’s Arrix

With nothing but more streaming competitors on the horizon, DISH Media’s Sling TV is nonetheless buoyed by consumer behavior. “The Sling TV audience basically consists of cord nevers and cord cutters. And that is only going to grow going forward. I think the consumer behavior stats that we see are most compelling for us,” says […]

 

Coming This Year – Programmatic Linear TV: MediaMath’s Fisher

The collection of modern, automated ad trading practices known as “programmatic” may seem to sit with natively digital media. But, little by little, other platforms are getting lit up with these new tricks, too. That’s why the man who heads MediaMath’s video operations expects programmatic to hit TV in a much bigger way. “I think […]

 

Big Screen TV A Good First Stop For Brand Messaging: MediaMath’s Fisher

PHOENIX – When it comes to advertising, screen size matters and it all starts with the big TV. The first exposure to a brand message begins the storytelling, which then leads to finding “that same user, same household, same viewer on other screens either for down-funnel messaging in web video, mobile video or even display,” […]

 

MediaMath’s Reed Imagines AI Powering Always-On Omni-Channel Marketing

COLOGNE — In a post-cookie, multi-device world, marketers who want to reach the right consumer are going to need to do so on which ever screen they may be using. Against new regulatory limits, that brings untold complexity. So, could artificial intelligence help move marketing forward? Ad-tech firm MediaMath thinks so. That is why, a […]

 

Connected TV Plays To Upper And Lower Funnel Metrics: MediaMath’s Fisher

If you set aside the semantics of “programmatic” versus “automated” television buying, one thing is quite clear to MediaMath’s Mike Fisher. “We’re there. We’re there at scale.” There are 65 million households using some type of device to access premium video content in the living room and, for the first time, more than 50% of […]

 

GDPR Was Just The Start: MediaMath’s Rothkopf

One month after Europe’s new privacy legislation came in to effect, the world did not cease to exist – but a good proportion of ad inventory did. Still, one ad-tech exec believes consumers have every right to expect a rebalancing of their relationship with publishers and advertisers, which the new GDPR law sought to usher […]

 
1 2