programmatic

Wunderkind’s Adam Gendelman: Pause Ads Drive Twice The Attention Of Standard 60-Second Spots
Wunderkind’s Adam Gendelman: Pause Ads Drive Twice The Attention Of Standard 60-Second Spots
31 Aug 2026
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
Fluent’s Matt Conlin: Programmatic Infrastructure Hasn’t Caught Up to Post-Transaction Performance
27 May 2026
TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV
TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV
17 Dec 2025
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
NBCUniversal Launches ‘LIVE Total Impact’ Tool to Extend Tentpole Event Engagement
17 Dec 2025
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
2 Nov 2025
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
Takeda’s Katie Van Horn: Condition-Based Audiences End Wasted Impressions in Pharma TV
20 Oct 2025
Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
Magnite’s Gregory Sherrill: Supply Side Partners Are Taking Strategic Control of Media Buying
4 Aug 2025
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
FreeWheel Seeks to ‘Simplify’ Streaming Ad Buys: Kathy Argyriou
2 Apr 2025
BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn
BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn
21 Dec 2020