Publishers Suffering ‘Data Leakage’: DashBid CEO Herman

BOSTON — If data is “the new oil”, it pays not to spill any. But publishers are too readily emptying the can over to middlemen who are taking its value for themselves. That’s according to one boss whose position at the top of a programmatic video ad platform has led him to conclude publishers need to […]

 
 

Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation

It started as a simple tool to upload videos to multiple services. But now TubeMogul is becoming the latest addition to Adobe’s media technology stack. The Emeryville, CA-based company has just confirmed an agreement to be acquired by the digital media powerhouse for $540m. What does Adobe want with TubeMogul? According to its announcement: “Adobe’s acquisition of […]

 
 

Target’s Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors

VIEQUES, PR — Target sees 2016 as a watershed year for the retailer to leverage programmatic advertising for both CRM and to enable vendors to better engage with its customers, says Patrick Reiter, Senior Group Manager of Digital Marketing & Media. For managing customer relationships, Target recognizes the need to engage with its “guests” in […]

 
 

With TV Sold Out, Election Year Will be Huge for Publishers Embracing Programmatic, Rubicon’s Novak

VIEQUES, PR – With television inventory soon to be sold out, there are billions of dollars on the table.   Unable to spend more on television, big dollars will go to publishers who can target hard-to-reach voters, says Mari Kim Novak, Chief Marketing Officer at Rubicon Project, in this interview with Beet.TV She also speaks […]

 
 

Mac Delaney is Building Programmatic Practice at Merkle

LAS VEGAS – Mac Delaney, formerly a senior exec at Vivaki and  SMG, joined Merkle in October, the independent performance marketing shop, as its head of programmatic operations. His group is growing quickly, he says in this Beet.TV interview — and adds that two big client wins will be announced later this month. We spoke with […]

 
 

Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts

LONDON — Two big tipping points are coming in to view that will crown two decades of analog to digital advertising evolution. “We think internet advertising will overtake TV for the very first time in 2018,” ZenithOptimedia forecasting head Jonathan Barnard tells Beet.TV in this video interview. The move will be thanks to the growth in paid […]

 
 

TubeMogul Aims For Broader Data, Addressable TV: Rondon

FORT LAUDERDALE — In the last year, the company that began as a humble multi-platform video upload site launched tools for buying TV ads programmatically and across screens, plus inked a deal with satellite TV firm Dish. So what’s next? “Right now … we’re able to buy across Dish’s different segments of their data,” says the company’s […]

 
 

Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

FORT LAUDERDALE — We’re not there quite yet – but we could be soon, if clients get their way. That’s the view of one industry exec casting her eye over the prospects for how so-called “programmatic” advertising technologies might revolutionize TV ad buying. “In the beginning of 2015, there were some big announcements that … made a […]

 
 

Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting

Seven months after Nielsen acquired the audience data profiling vendor, eXelate is expanding its offering from desktop digital metrics. Today, the outfit announced it is expanding its auspice further in to mobile audience data through a partnership with PushSpring, something that will help its customers see consumer app installs and shoppers interested in buying new cars and […]

 
 

How GroupM Establishes Trust With Private Marketplaces

When it came on to the scene, so-called “programmatic” advertising was all about real-time bidding in open online marketplaces. That meant advertisers often didn’t know where they were buying ads – a far cry from the old days of manual display sales. Over time, the industry has evolved to ringfence sections of the web in to […]

 
 

Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP

In the age of ad tech software abundance, many marketers are now choosing to take on some of the tasks previously managed by their agencies and buyers. That is the same trend being seen by Eyeview, whose technology lets advertisers personalize video creative for individual viewers, as it builds up its demand-side platform to enable programmatic […]

 
 

Dish Opens Up Addressable TV To Real-Time Bids

Three years after introducing an addressable TV advertising offering, satellite broadcaster Dish’s ad sales division is now turning that play programmatic. Dish Media Sales is calling its launch “the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television”. It follows Clypd’s launch of a TV ad-buying software platform. Using it, advertisers can, internet-style, buy ads in linear TV using a […]

 
 

Mobile Video Ads Will Boast One-To-One Creativity: Rubicon’s Novak

Mobile is helping push scientifically-accurate programmatic advertising technology to new heights for ad tech vendor Rubicon Project – next up, the company reckons it’s time to put creativity back in to advertising. “One of the big things you’re going to see with mobile is storytelling becoming more and more important – when you’re trying to […]

 
 

Weather Channel’s Agus Ponders Programmatic’s Global Challenges

LONDON — The Weather Channel has blazed a trail for programmatic advertising in the States, now it wants to do the same around the world – aware of the many different market challenges it will face. The company has been using so-called “programmatic” technology to sell ads for a year or two now. “I’m going to […]

 
 

Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

Programmatic advertising is booming, as more ad buyers and sellers switch on to technology that automates, targets and better controls the trading of online inventory. So far, the tech has revolutionized web ads, next up is video. “Programmatic has been huge in display, programmatic is a bit different in video,” according to video ad tech […]

 
 

Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according to video ad tech platform vendor TubeMogul’s managing director Nick Reid, in this video interview with Beet.TV. “IHS […]

 
 

Greenberg’s GABBCON Aims To Demystify Programmatic TV

COLOGNE — This summer, Gabe Greenberg left his post as general manager of advanced and programmatic television at The Trade Desk to launch a conference about programmatic TV advertising. Dubbed GABBCON (the Global Audience Based Buying Conference), the new LA-based enterprise is more than an event; Greenberg is also hoping to harmonize some of the many different interpretations about what, […]

 
 

Netherlands Leads Europe For Programmatic Video: IHS Study

COLOGNE — When it comes to technology adoption, conventional wisdom goes that the UK, France and Germany – in that order – tend to take on new practices ahead of the continent’s pack. But that belief has been up-ended by an IHS research report which shows another country leads the way. “The top market is the […]

 
 

Automation Can Be Inefficient: FreeWheel’s Rooke

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s cracked up to be? “When people talk about programmatic and they […]

 
 

TV’s Great Digital Shift Must Be In Linear’s Image: Videology’s Eisenstein

COLOGNE — The TV times are a-changin’ – but that change won’t necessarily come all in one go. For TV industry professionals to adopt newfangled advertising technology already popular on the internet, it must first work alongside the very linear industry many believe it will unseat. “Consumption of TV content is changing…,” Jana Eistenstein, EMEA MD of Videology, […]

 
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