Industry TV Veterans Tackle Targeting And Attribution At Beet Retreat Miami Panel, With MediaLink, Matter More Media, Cadreon/IPG, Publicis Media Exchange, 605 And Team Arrow Partners

MIAMI – What’s the best way to approach television targeting and measurement? And what’s the value of “waste” in the form of TV ad impressions? These and other topics were the focus of spirited and insightful debate at the recent Beet Retreat Miami 2017. Following are some of the more cogent exchanges during a panel […]


Ad Personalization, Content Discovery Are Focus Of Beet Retreat Miami Panel Featuring MediaLink, Innovid, TiVo And Sorenson Media

MIAMI – The old adage “don’t take it personally” will be upended in the world of advanced television. Respecting viewer attention and guiding them to relevant content are going to be critical elements in perpetuating the ad-supported business model. Such observations arise when people in key positions peer beyond what’s currently happening in the TV […]


Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

MIAMI — These days, consumers have more choices than ever before about how to consume video and TV content. And that means a new spectrum of opportunities – and challenges – for content owners and distributors. For companies more used to selling the context of their content to advertisers, the hot new possibility – in […]


Navigating New Solutions: Simulmedia, IAB, DISH, Videology, Google Execs Discuss

MIAMI — The medium of television is moving faster than than it has in decades, maybe even ever, as new opportunities to deliver, measure and monetize programming emerge almost weekly. In advertising, buyers are getting excited about a world in which planning moves beyond the broad demographic audience targeting of yore, to a world of […]


MediaLink’s Matt Spiegel Tracks The ‘Precision Marketing Journey,’ Choices Facing TV Broadcasters

MIAMI – It’s not just the television industry that’s undergoing massive change as linear slowly cedes to other viewing options. Marketers, meanwhile, must embrace new forms of measurement as table stakes in their efforts to keep pace with that change. For both, the question becomes “How can we enhance the speed of change,” says Matt […]


FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video

CANNES – Are media buyers too preoccupied trying to define “TV” and “video”? It’s worth approaching the issue from the sell-side, by way of Fox and ESPN. The answer rests on delivery systems, according to Joe Marchese, President, Advertising Revenue, Fox Networks Group. “The idea is, is a stream being delivered in a way in […]


MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant

CANNES – As long as television and premium video remain atop the ROI stack for marketers, agencies need to solve convergence of the two for their marketer clients. If they don’t, they could be disintermediated by giants like Facebook and Google and knocked down a rung on the value chain by new entrants like Accenture. […]


Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges

CANNES – Delve into the challenge of cross-platform video audience measurement with three buy-side veterans and you’ll get sports metaphors, frustration and eager anticipation for things like Facebook’s plunge into scripted programming. So it was when Comcast presented a panel at the Cannes Lions Festival of Creativity featuring Amplifi US’s Lucas Cridland, Magna’s David Cohen […]


Live Sports Expensive But Engages Viewers: ESPN’s Johnson & Fox’ Marchese

CANNES – Yes, broadcasting live sporting events is expensive considering the rights fees. But it’s a great viewing environment at a time when consumers can avoid ads in other programming. It’s that “other” programming that concerns media sellers like ESPN and Fox, as evidenced by the discussion during a Comcast panel at the Cannes Lions […]


Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results

CANNES – If you are one of the many people whose attention to a television show is shared by another device, there’s a decent chance Alphonso knows what you’re watching. The automatic content recognition company indexes TV like Google indexes the Internet. So when an Alphonso SDK in a tablet, smartphone, smart set-top box or […]


A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process

CANNES – Even if unified cross-screen audience measurement remains a bridge too far at present, understanding linear television audiences gets better all the time. This is something that A+E Networks can attest to following an engagement with TV analytics firm 605 in which ad exposure data was matched with transactional records. The result, as moderator […]


Yield Management is Essential for Digital Video Business, MEC Global CEO Tim Castree

CANNES – What constitutes “premium content” is in the eye of the beholder. So rather than trying to ascertain a common definition, one’s time is better spent understanding the drivers of ROI while taking into account things like environment, ad formats and targeting. “That’s really more what we’re focused on versus worrying too much about […]


MediaLink’s Matt Spiegel Parses The Meaning Of TV, Data Segmentation Standards

CANNES – Is the semantical divide between “television” and “digital video” crumbling? Judging from discussions at the Cannes Lions Festival of Creativity, the answer is yes. At least it is in the mind of Matt Spiegel, Managing Director of strategic advisory and business development firm MediaLink. Following his role as moderator of the FreeWheel/Beet.TV New […]


Adobe, Simulmedia Execs Examine How Digital Data Can Inform Linear TV

VIEQUES, PR – There’s no shortage of data to apply to linear television audience targeting and, likewise, a variety of ways to attribute campaign results. In the middle lies the customer experience, which is also data-fueled and growing more sophisticated by the day. These and other insights emerged from a discussion about enhancing the value […]


Publicis’ Shlachter Divines The Future Of Video Viewing, Commercial Load And Measurement

VIEQUES, PR – Imagine a future where the standard commercial load in one hour of video content is just five minutes. Where Facebook and YouTube have big subscription businesses reminiscent of traditional cable operators, and Netflix just might start selling ads. These were among a variety of possible scenarios explored at the annual Beet.TV Executive […]


605’s Dolan: Lots Of Moving Pieces To Audience Targeting And Measurement

VIEQUES, PR – Although consumers may perceive video content as being no different than traditional linear television programming, programmers and providers should try to look at things across a comprehensive ecosystem. The key word is “try.” This not to say that a common sales and measurement currency is in sight and, in fact, it seems […]


MediaLink’s Spiegel: New Audience Targeting Useless Without New Measurement Metrics

VIEQUES, PR – As Managing Director at MediaLink, Matt Spiegel attends more than his share of conferences and hears more than his share of jargon. So he’s heartened that much of the discussion at this year’s Beet.TV Executive Retreat was about business outcomes. “We’re having the business impact conversation, which I think is great,” says […]


CES Sessions: 605, NBCU, Turner And Omnicom Explore MVPD Data Sharing

LAS VEGAS – If multichannel video programming distributors won’t share their set-top box data, how do media buyers and sellers expand the practice of audience buying? Not quickly. This is the main takeaway from a Beet.TV panel discussion at CES 2017 focusing on advanced television targeting. Held at held the OMD Oasis at The Venetian, […]


CES Sessions: 605, NBCUniversal, Omnicom And Turner Discuss Dynamic Creative Optimization

LAS VEGAS – Everyone agrees that data can help to inform better video advertising targeting. The question is how best to do it. The narrow range of options was the focus of a Beet.TV panel discussion at CES 2017 conducted at the OMD Oasis at The Venetian. It brought together representatives of 605, NBCUniversal, Omnicom […]


CES Sessions: Parsing Ad Load Limits With 605, NBCUniversal, Omnicom And Turner

LAS VEGAS – Fewer but more impactful and relevant ads per commercial break aren’t going to happen overnight. But it’s the beginning of a road the industry must start to travel so as not to lose both current and future viewers of linear television. This was the consensus of media sellers and audience targeting specialists […]

1 2