Unpacking Identity: TransUnion’s Spiegel Reclaims A ‘Generic’ Trend

In the modern world of ad targeting, it seems every vendor, buyer and publishers is focused on audience “identity”. But, with so many organizations offering “identity” services, what does it all mean? In this video interview with Beet.TV, Matt Spiegel, EVP, Marketing Solutions, Head of Media Vertical, TransUnion, argues that sales pitch has become “too […]

 
 

Voices From the #BeetRetreat: Charting the The Way Forward for the TV Biz, Chats with Denise Colella, Pooja Midha, Zach Rodgers, Sean Buckley, Matt Spiegel, Jon Watts on the #BeetCast

LOS ANGELES — Welcome to this episode of the BeetCast Lots of activity here recently at Beet.TV. The most exciting has been our first in-person event in over 18 months. It was the Beet Retreat in Santa Monica last month. We brought together amazing people for long-need in person networking and conversations. At the event, […]

 
 

TV Can Learn From Programmatic Digital’s Past: TransUnion’s Matt Spiegel

LOS ANGELES – The television marketplace is being transformed with the growth of streaming services and the promise of addressable advertising on national networks. Audience targeting will be more granular, helping brands to improve the return on investment (ROI) from their media spending. “Marketers have clearly voted with their wallets by showing where they put […]

 
 

Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel

CHICAGO – After a disrupted couple of years for the industry, Beet Retreat is fully back in business. Beet.TV’s industry get-together arrives at Loews, Santa Monica Beach Hotel, on November 17. Executives are gathering at a time when the redefinition that was bubbling in the industry was crystallised by pandemic effects. Now the mood in […]

 
 

Rishad Tobaccowala on the #BeetCast: An Opportunity Lost? A Booming Marketing Biz Stuck in Mediocrity

The marketing and advertising world is at an exciting, expansive point. In fact the true scope of the industry is under counted. But it lacks the energy and positivity to grow, opines the longtime agency futurist and best-selling author Rishad Tobaccowala in this wide ranging podcast interview with guest host Matt Spiegel, EVP at TransUnion. While […]

 
 

Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities

CHICAGO – For a company that is well versed in tracking spending, TransUnion certainly knows how to finance an acquisition. Its planned acquisition of ad identity resolution company Neustar for $3.1 billion, announced Tuesday, would be its fourth in the space in the last couple of years. In this video interview with Beet.TV, TransUnion’s EVP […]

 
 

TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel

CHICAGO – After a series of acquisitions in the last couple of years, consumer data company TransUnion is wrapping its units together into one, and “retiring” three former brands. The company had acquired Tru Optik, Signal Digital and TruSignal, as it built out its own ambition to provide consumer and household data to power ad […]

 
 

TransUnion is Powering OpenAP’s ID Solution

CHICAGO – The increasingly complex world of advanced, targeted TV advertising may settle down into an accepted norm of multiple standards, buying channels and viewer identity profiles – as long as there are sufficient connectors to translate between each of them. In the latest move, OpenID, the US TV network consortium, is launching its own […]

 
 

Contextual Advertising, Unique Identifiers Coming In Focus as Cookies Fade, Meredith’s Borsa on the #BeetCast

Alysia Borsa, President of Digital at Meredith Corporation, the giant lifestyle publisher, discusses how she is navigating the post-cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at TransUnion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the […]

 
 

TransUnion Injects Identity Into Blockgraph

The cable TV industry initiative aimed at securely sharing viewer data whilst keeping privacy in mind just levelled-up, by striking a partnership that gives it access to a huge consumer identity graph. Blockgraph – owned by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS – is partnering with TransUnion, the consumer data company which has been […]

 
 

Data Collaboration Is Central to the Digital Future, Transunion’s Matt Spiegel

Data will redefine the value of media brands and the efficiency of media buys for marketers. To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and contributor to Beet.TV. Creating a unified identity graph, […]

 
 

A Big Legacy Player Transformed: Bill Wise on the New Mediaocean

For over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both TV advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. These are […]

 
 

BeetCast Episode 7: “Programmatic Optimizes Towards an Algorithm of Sensationalism,” Omnicom Media CEO Scott Hagedorn

Digital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising. Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated […]

 
 

Consumers Are Going to Miss Third-Party Cookies: Goodway’s Jay Friedman

Marketers, publishers and advertising technology companies have sought ways to wean themselves off third-party cookies as makers of web browsers, especially Apple and Google, end support for the audience tracking technology. While consumers are mindful of privacy, they’re likely to miss a technology that provides many conveniences for people as they use the internet. “We’ll […]

 
 

Blockgraph Spreads Its Wings: More Partners, Manningham Says

The company aiming to use blockchain technology to improve the advertising supply chain is itself hoping to add further links to its chain. Blockgraph is a JV of Comcast, ViacomCBS and Charter’s Spectrum Reach that uses the technology behind Bitcoin to enable privacy-compliant sharing of digital ad transaction and effectiveness data between partners. Now it […]

 
 

Omnichannel Media Underpins Identity-Driven Future: TransUnion’s Matt Spiegel

CHICAGO – Consumers have more ways to consume media than ever before, challenging advertisers to track the effectiveness of their marketing efforts. The growth of the omnichannel universe is driving a shift toward audience-based measurement, and TransUnion is working to be at the forefront of that development. The company, which is best known as a […]

 
 

Nissan’s Allyson Witherspoon: Pivoting the Auto Industry to Virtual Retail

NASHVILLE/CHICAGO — How do you sell a car during a global pandemic? With dealerships unable to be open, the auto industry has had to pivot their strategy in ways that they never have before. In an interview with Matt Spiegel, EVP of marketing solutions and head of media vertical at TransUnion, Allyson Witherspoon, vice president […]

 
 

COVID-19 Crunch Will Beckon New TV Advertisers: TransUnion’s Spiegel

CHICAGO – The COVID-19 pandemic has prompted many advertisers around the world to keep their wallets closed. But could spending be about to spring forward in a big way? In this video interview with Beet.TV, Matt Spiegel, head of media at TransUnion, says diminishing ad prices, more opportunistic ad buys and targeting technology will combine […]

 
 

TransUnion’s Spiegel: Rapid Widespread Switch to Digital Is ‘Just Going to Stick’

VIA BEETCAM– The digitization of the world has sped up across the board as a result of coronavirus. In an interview via BeetCam, Matt Spiegel, EVP of Marketing Solutions and head of media vertical at TransUnion explained how this rapid learning curve will have longer effects. Ad tech has been on the front end of […]

 
 

TransUnion Acquires People-Based Marketing Firm TruSignal

On the heels of its recent investment in OTT data specialist Tru Optik, TransUnion has acquired people-based marketing technology provider TruSignal. Both relationships will help to enhance TransUnion’s role as an “enabler” that helps map consumer identities in a complex, multi-platform world, says the Matt Spiegel, the company’s EVP of Digital Marketing Solutions and Head […]

 
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