Audiences Are Fluid, Not Generic: Lotame CRO

COLOGNE – One audience is not the same as another, according to the CRO of Lotame, an ad tech company that is geared toward helping clients use data to better target campaigns. “We’ve got the opportunity to learn from a company’s first-part data, learn from what’s performing within a campaign and be smarter about how we constitute […]


DMEXCO Reaches Parity with Cannes Lions, CES, says Medialink’s Wenda Harris Millard

COLOGNE – In just seven years, the DMEXCO exhibition and conference in Cologne, has joined the venerable Cannes Lions and CES, as an essential event in the advertising, technology, media and marketing space, says Wenda Harris Millard, president and COO of powerhouse consultancy Medialink. Millard, who worked with DMEXCO co-founder Christian Muche in earlier days […]


eXelate Will Extend Nielsen Across Europe: MD Bennathan

COLOGNE — Programmatic ad tech data software provider eXelate says it is ready to amplify Nielsen across Europe, after its acquisition by the audience company earlier this year. “The first thing on the list is to extend the number of Nielsen-branded audiences – demographic, FMCG, retailer – across Europe (from the UK),” eXelate Europe MD Matt Bennathan tells […]


Wywy Aims To Show TV Ad ROI, Co-Founder Says

COLOGNE — Over the last couple of years, we have heard a lot about Teletrax, now part of 4C Insights, whose technology lets advertisers buy slots on digital media in sync with their TV airings. But another vendor is playing in a related space. Like Teletrax, Munich-based Wywy also uses TV monitoring stations around the world to understand […]


Ad Tech Industry Needs More Diversity: SMG’s Stranger

COLOGNE — An industry which is such a mix of technology, creative and business skills should be pulling employees from across the board. But is that really happening? One ad exec says future requirements compel execs to hire more diversely. “I’m lucky enough to work in an organisation where I don’t really see that challenge quite so […]


Ad Tech Has Made Life Harder And More Expensive: Furious’ Swartz

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – it’s only made the business of video harder.,” according […]


Programmatic Is Changing The Media Landscape: TubeMogul’s Reid

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according to video ad tech platform vendor TubeMogul’s managing director Nick Reid, in this video interview with Beet.TV. “IHS […]


Customer Experience Comes Before Ad Monetization For Belgium’s Proximus

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, we see our users not only as an audience, we see […]


Belgium’s Medialaan Gears Up For Dynamic Ad Insertion

COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising. “It’s been better than we expected,” Medialaan digital head Olivier van Zeebroeck tells Beet.TV in this video interview. “After one year, without […]


Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

COLOGNE — As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”, the scourge of online ads being triggered to defraud advertisers using fake views. The Media Ratings Council this summer put together guidelines for tackling the problem, […]


Sky Aims To Capitalize On German Online Soccer Demand: Meininger

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you look at the Bundesliga, for example, we […]


Netherlands Leads Europe For Programmatic Video: IHS Study

COLOGNE — When it comes to technology adoption, conventional wisdom goes that the UK, France and Germany – in that order – tend to take on new practices ahead of the continent’s pack. But that belief has been up-ended by an IHS research report which shows another country leads the way. “The top market is the […]


Native Advertising Powering Profitability for The Onion…along with Donald Trump

COLOGNE –  Native or custom advertising units, is powering profitability for the Chicago-based satirical publisher The Onion, says CEO Mike McAvoy, in this interview with Beet.TV at DMEXCO last month. Big marketers including Ford are on board  with custom campaigns.  The business of display does not work for publishers without massive scale, he says. Helping the bottom […]


Starcom MediaVest is Powering Clients with Expanding DMP Solution

COLOGNE –  Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO. SMG parent Publicis announced its DMP in collaboration with Adobe at last year’s […]


The Expansion of MediaLink, CMO Dee Salomon Explains

COLOGNE – Known in the media and adtech industries as a powerful networker, with glitzy parties in Cannes and at CES, MediaLink is expanding with dedicated practices around programmatic advertising, a content creation unit and a very active role in many of the current agency reviews, explains Dee Salomon, CMO, in this interview last month […]


Automation Can Be Inefficient: FreeWheel’s Rooke

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s cracked up to be? “When people talk about programmatic and they […]


Common Measurement Is A Smokescreen: FreeWheel’s Heller

COLOGNE — These days, a plethora of advertising technologies gives brands analytical insight in to a whole array of campaign data points. As the tech burgeons, many advertisers, scratching their head at all the results, speculate about combining those data in to a single score. But that would not be the right way to go […]


Digital Content Must Be Consumer-Centric: Conceptbakery’s Dorfler

COLOGNE — According to one local ad exec, Germany’s business culture emphasizes efficiency and planning up front, which minimizes the risk of failing. It’s very different from the ethos of some U.S. companies, which tend to try out several ideas to see what sticks. However, while risky, that approach can lead to the discovery of […]


Programmatic Will Increasingly Be Tied to Content: Performics’s Kahn

COLOGNE — Consumer intent has become the most important variable for marketers to tap into, according to Michael Kahn, CEO of the Publicis-owned performance marketing agency Performics. “I believe that the marketing world has moved from a post-awareness world to one fully focused on consumer intent,” he says in an interview with Beet.TV recorded last […]


Native Video Is Fastest Growing Format in Mobile Advertising: Opera’s Yang

COLOGNE — Native video is the fastest growing format in mobile advertising today, according to Nikao Yang, SVP-Global Marketing and Business Development at AdColony, a unit of  Oslo’s Opera Mediaworks. “Publishers are looking for new innovative ways to monetize their content feeds,” he observes in an interview with Beet.TV recorded at DMEXCO last month. As a […]

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