Launched 18 months ago in Israel, Nielsen Innovate, an early-stage fund and incubator with a focus on adtech and media, has made eleven investments. The most recent is in Furious Corp, an enterprise software solution for broadcasters and publishers to more effectively manage advertising inventory.
The Nielsen fund totals $10 million and is partnering with the government of Israel in additional investments.
While the funded companies are located in Israel, Furious Corp is unique as its development operations are in Israel and business operations are in the U.S., explains Bruce Haymes, Managing Director of Nielsen Ventures. The investment in Furious is also unique as Nielsen was joined by several U.S. private investors, he explains in this interview with Beet.TV
Haymes outlines the goals of the fund, the vibrancy of the Israeli start-up scene and the types of investments Nielsen would like to see.