The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP.

He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks.

This event was co-presented by AT&T AdWork and Beet.TV.     For more videos from this series, please visit this page.

Gotlieb to Headline the Beet Rereat on Advanced TV

Gotlieb will be the featured keynote speaker at next week’s Beet.TV executive retreat at the W Fort Lauderdale presented by Videology with Adobe, AT&T AdWorks and Nielsen.  The participant line-up is below:

Keynote Speakers

Featured Speakers

Session Leaders:

Special Participants