Search Results for: Ashley J. Swartz

Beet #Retreat17: VIDEO EVERYWHERE! The Transformation of Media & Advertising, an Executive Retreat, March 15-17, Vieques, presented by Videology with 605

By Andy Plesser on    @beet_tv

Keynote Speakers  Kristin Dolan, CEO, 605 Carl Fremont, Global Chief Digital Officer, MEC (GroupM) Ryan Jamboretz, Chief Revenue Officer, Videology John Paul, Managing Director, Advanced Advertising and Data, Liberty Global Adam Shlachter, President, Global Innovation, PMX, Publicis Media Erica Schmidt,  Managing Director, North America, Cadreon (IPG Mediabrands) Seth Walters, Sr. Partner, Interactive & Connected TV, Modi Media […]

Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

By Robert Andrews on    @robertandrews

What is the value of premium video in the modern marketing mix? Big and growing, according to a three-strong panel assembled by Beet.TV to chew over the latest issues. In this interview, our panelists discuss lingering fraud issues, vendor challenges and the multi-dimensional value of video… Cross-platform brand safety  Brand safety on web may have been […]

Beet Retreat Explores Pain Points Of Cross-Platform Measurement w/ Google, Charter, Adobe, Comcast

By Steve Ellwanger on    @steveellwanger

MIAMI – When the subject is unified audience measurement across viewing platforms, expect metaphors to abound. “Putting lipstick on a pig,” “Chicken and the egg” and “Push the envelope” are among them. And so it was during a panel discussion at the recent Beet.TV. Retreat 2016 as a panel of experts from across the video […]

Google’s Jen Koester: “We will be an open platform for the future of TV”

By Daisy Whitney on    @daisywhitney

MIAMI – When it comes to what’s next in TV, Google’s goal is to operate as an open platform for future of TV. “We enable buyers and sellers to activate on data, to support direct deals, and to support programmatic in a seamless and efficient way,” says Jennifer Koester, Director Telco and Video Distribution at Google, in this […]

Beet Retreat Panel Targets The Cross-Device Conundrum: Sorenson, Simulmedia, TiVo

By Steve Ellwanger on    @steveellwanger

MIAMI – Finding needles in hidden haystacks just might be the best metaphor for the current state of cross-platform targeting. As was evident during a panel discussion during the recent Beet.tv Retreat 2016, approaches vary by company and are limited to the best data sources until better ones come along. For Sorenson Media, which uses […]

Why Did Mediaocean Buy INVISION? DePascale Explains

By Robert Andrews on    @robertandrews

MIAMI — Back in July, when the sun was still high in the sky and the presidential election was yet to rip the US apart, an event took place in ad-tech land that united two disparate tribes. Mediaocean, whose software helps advertisers automate their operations, acquired INVISION, a peer whose technology helps TV companies do […]

Broadcast’s Net Casts Too Wide, Videa’s Gianunzio Says

By Robert Andrews on    @robertandrews

MIAMI — It’s called broad-cast for a reason. TV advertising, especially when its national, reaches a big audience. But in that reach also lays inefficiency. If TV ads reach consumers who can’t even access the buyers’ services, that’s wastage. But new-wave TV-buying techniques, infused with data, can help the problem. “I live in Manhattan,” Videa sales […]

Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith

By Steve Ellwanger on    @steveellwanger

MIAMI – Whether the subject is Nielsen ratings, video on demand or addressable television advertising, communications giant Comcast is all about the “macro experience” for consumers and advertisers. This holistic approach to the rapidly evolving entertainment landscape comes across loud and clear from Kevin Patrick Smith in a panel discussion at the recent Beet.TV Retreat […]

Admore’s Condon Aims To Automated TV Ad Delivery

By Robert Andrews on    @robertandrews

MIAMI — Celebrating its third birthday this quarter is Admore, it’s a division of Frank Canella’s Canella Media, a company aiming to bring direct-response mechanisms to television. Led by president Brendan Condon, a former AOL international ad exec, the Temecula, CA-based outfit’s platform numbers an automated system for using a single insertion order to buy across TV, […]

Data-Driven Campaigns Demand Automation, Horstman Says

By Robert Andrews on    @robertandrews

MIAMI –The possibilities are endless, the data-points are infinite and opportunities to reach consumers abound. You want to allocate human staff to run all that? Good luck, says AudienceXpress‘s Walt Horstman – this level of complexity, in the new TV ad ecosystem, needs a fallback to code. “You apply an advanced dataset that is looking at … the audience impressions against […]

Consultant Prohaska: Addressable TV No Longer Just Theory

By Robert Andrews on    @robertandrews

MIAMI — It needs to get bigger, but it’s not jus a scribble on a whiteboard anymore – the idea of targeting individual households with custom-placed TV ads, even in linear, is here and now. So says the man who used to run programmatic advertising at The New York Times, no less. “And the audience data […]

Advanced TV’s National Evolution: MODI’s Bologna

By Robert Andrews on    @robertandrews

MIAMI — Addressable? Advanced? The way that television advertising is bought, targeted, sold and measured is changing. The new connection of TVs and TV boxes to the internet is offering up household-level targeting, when ads are fuelled by smart data sets. In this panel video interview at Beet Retreat 2016, Group M’s MODI Media president Mike Bologna, […]

FreeWheel’s Council Aims To Unify Cross-Screen Lexicon, Rothwell Says

By Robert Andrews on    @robertandrews

MIAMI — “Multi-screen”, “converged”, “transmedia”, or “platform-neutral”? The number of ways you could describe the new challenge of reaching consumers across multiple devices is mindboggling. But one word is inarguable – “complex”. That’s why the FreeWheel Council for Premium Video, a collection of video providers advocating alongside the video ad-tech vendor, is aiming to stitch back together […]

Unduplicated, Cross-Screen Addressable Reach: ‘We’re There,’ Says MODI’s Bologna

By Steve Ellwanger on    @steveellwanger

The words “sophisticated” and “manual” would seem to be mutually exclusive, yet they go hand in hand with addressable television advertising. That’s because everything’s manual with addressable at this stage of its evolution, according to Mike Bologna, President of MODI Media. “So you could argue that the most sophisticated and exciting part of the television […]

The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18

By Andy Plesser on    @beet_tv

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

Hybrid Dynamic Ad Insertion Scales Well For Huge Audiences: Adobe’s Foster

By Steve Ellwanger on    @steveellwanger

COLOGNE-While dynamic ad insertion is hardly a nascent concept, there is a debate over the merits of executing it solely with server-side technology. Adobe, whose Primetime technology NBC used for the Summer Olympics in Rio, believes it’s not simply an issue of client or server side. “There are major benefits and tradeoffs with server-side ad […]

Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley

By Robert Andrews on    @robertandrews

COLOGNE — One source of ad demand is good, multiple sources all facing off against each other is better. That’s why video ad-tech platform Ooyala has combined its Pulse ad server and programmatic toolset to let publishers pool demand sources for better effect. Ooyala’s programmatic GM Scott Braley says the reboot is called a “Holistic Ad Decisioning” platform. According […]

VR Is Next Up For Brands’ Customer Experience Focus: Adobe’s Vittal

By Robert Andrews on    @robertandrews

COLOGNE — Virtual reality is no longer in the future, it’s here and now – figuring out what that means is the next step. To Suresh Vittal, the new VR immersion is a big deal, but also merely an extension of an approach companies should already have been heeding. “Brands can achieve sustainable competitive advantage from focusing on […]

Rubicon’s Sears Sees Orders Boom, TV Far Away

By Robert Andrews on    @robertandrews

COLOGNE — For one of the leading programmatic advertising technology outfits, it’s been a summer of announcements. Rubicon Project was tapped by Spotify to automate audio ad inventory, by an alliance of four leading US news publishers, by Flipboard to launch a mobile ad marketplace, and even launched an Olympics-themed ad marketplace with multiple publishers. For Jay […]

Facing ‘Consumption Fragmentation,’ TV And Video Providers Embrace Converged Data Solutions: Videology’s Ferber

By Steve Ellwanger on    @steveellwanger

Advertisers and agencies were the first to embrace data to plan and measure the results of television and video advertising campaigns. But with MVPD’s and content publishers experiencing “consumption fragmentation” across devices other than television screens, media companies are now getting on board. “That’s where the business is heading,” says Scott Ferber, Chairman and CEO […]