Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016

VIEQUES, PR — By now, brands are used to buying ad inventory in real-time. But what if you could adjust a content marketing campaign mid-flight, too? That’s what Jun Group wants to accomplish this year. So far, the New York-based ad tech startup has made a business of helping brands plant native ads in publisher content. “We […]

 

Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe

VIEQUES, PR — What are the right length and the right context for a video ad, and can you place them on any and every device? That was the topic of a panel debate, convened by Beet.TV at its retreat, involving executives from major advertising and publishing firms: YuMe chief revenue officer Scot McLernon Facebook global agency […]

 

Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut

FORT LAUDERDALE — How times change. Once, the web was the be-all and end-all of digital media. Wired magazine’s playful cover story may not quite have come to pass, but the web certainly isn’t where digital starts and ends nowadays. “Eighty-seven percent of mobile traffic happens in an app,” says ad tech company Jun Group‘s […]

 

The Rise of Branded Video: Who’s Watching and Why, a Beet.TV Leadership Summit in Chicago on October 8, presented by Jun Group

Branded video has emerged as the hottest marketing approach for advertisers. At the  Cannes Festival, the “branded entertainment” track was the fastest growing with submissions. Media agencies, creative shops and new boutiques are lining up to produce digital-specific video content. But in the midst of this expansion, there are questions and challenges: how and where […]

 

Video Ads Perform Better On Mobile: Jun Group CEO

The booming video advertising segment stands an even better chance of ringing up success on mobile devices than it has on desktop so far. That’s according to one video ad platform boss. “Seventy percent of the video views we did were on mobile devices,” says Jun Group CEO Mitchell Reichgut. “The performance is better, counterintiuitively, than […]

 

Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

Yahoo has bought itself a role in the advertising ecosystem that comes after the desktop web by acquiring mobile analytics firm Flurry last week. That’s the assessment of one cross-platform video ad tech vendor CEO. “A media company that was based on the web is now struggling getting in to the mobile space,” Jun Group […]

 

The Viral Video Is Not a Business Model

While the viral video hit can be golden for brands, it can’t be done consistently and it’s “not a sustainable business model” says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher sites.   Viral is great, but paid […]

 

Native Video Advertising on Mobile Devices Powers Growth for Jun Group

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In the last few years, Jun […]

 

Advertisers Misled On Premium Placement: Jun’s Reichgut

Advertisers are being dazzled with premium-grade publisher names by salespeople who instead give them low-quality sites as inventory, says one ad tech exec. “Right now, the whole business is getting away with it,” says Jun Group CEO Mitchell Reichgut. “The client is seeing the big names (of sites on which they will appear) but they […]

 

Jun Group Driving Native Video Ads To Apps

Jun Group is a video advertising platform on the move after raising $2.5 million in debt funding last month – and one direction it’s moving is mobile. The New York-based outfit helps brands place video ads and sponsored content on Jun’s network of premium web publishers like Business Insider and CNN. “Seventy percent of the […]