Jun’s Frisbie Targets ‘Adaptive Marketing’ In 2016

VIEQUES, PR — By now, brands are used to buying ad inventory in real-time. But what if you could adjust a content marketing campaign mid-flight, too? That’s what Jun Group wants to accomplish this year. So far, the New York-based ad tech startup has made a business of helping brands plant native ads in publisher content. “We […]

 

Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe

VIEQUES, PR — What are the right length and the right context for a video ad, and can you place them on any and every device? That was the topic of a panel debate, convened by Beet.TV at its retreat, involving executives from major advertising and publishing firms: YuMe chief revenue officer Scot McLernon Facebook global agency […]