Target’s Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors

VIEQUES, PR — Target sees 2016 as a watershed year for the retailer to leverage programmatic advertising for both CRM and to enable vendors to better engage with its customers, says Patrick Reiter, Senior Group Manager of Digital Marketing & Media. For managing customer relationships, Target recognizes the need to engage with its “guests” in […]

 
 

Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology

VIEQUES, PR — So-called “programmatic” advertising – techniques for refining and automating advertising trading – grew up around real-time bidding, the instantaneous transactions that seem anathema to traditional upfront ad sales. But, as the technology has matured, it has also begun to allow for old-fashioned-style upfront buys – with all the added efficiency of programmatic. A panel […]

 
 

The World Won’t Be 100% Programmatic: Target’s Reiter

VIEQUES, PR — It’s one of the few brands to operate its own private programmatic ad exchange. But that doesn’t mean US supermarket giant Target agrees with predictions, from some quarters, that all media will be sold on this automated basis. Target operates its own Bullseye Exchange, a marketplace in which Target pulls the strings. “I don’t think everything […]