Building a Brand Depends on eCommerce, Razorfish’s Denton

The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it through to the consumer in terms of experiences that show the intelligence and make the consumer feel special as […]

 

Programmatic Video Can Learn from Display, Razorfish’s Kathuria

As programmatic video continues to grow, it can learn lessons from display ads, says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “We learned from display to be smart and focus on quality of the inventory,” he says, adding that the tech tools and the transparency in using them are critical […]

 

Brands Need to Test Their Own Data in New Creative, Razorfish Cunningham

COLOGNE  — Data can drive new approaches to creative, especially if brands fold in their own insights, says John Cunningham, Chief Technology Officer EMEA at Razorfish, in an interview with Beet.TV. “Data can shake up the status quo and old world way of doing creativity,” he explains. The best way to merge data and creativity though is […]

 

Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

COLOGNE, Germany — As “maths men” take over from “mad men” on advertising’s Fifth Avenue, the new cult of data is proving to be too all-consuming, says one advertising veteran. “We may be losing the plot – too much math, too little meaning,” says DigitasLBi and Razorfish chair Rishad Tobaccowala. “We’ve forgotten that the data […]

 

Razorfish Media Chief Kathuria on Scale, TV Dollars, and Big Data

Moving TV dollars to online remains a challenge says Vik Kathuria, Global Chief Media Officer at Razorfish in an interview with Beet.TV. “It’s very hard to find an apples to apples comparison in terms of TV money and where to move it. If you are a TV buyer, you want to scale. To effectively move some […]

 

Razorfish CEO: Paid Media Should Operate in Real-Time With Social

Paid, owned and earned media can work well on a real-time basis, and brands need to rethink both their allocations for paid media and the timing too, says Pete Stein, CEO of Razorfish, in an interview with Ashley J. Swartz, CEO of Furious Minds, for Beet.TV. “It used to be that paid media was planned years in advance […]

 

AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

COLOGNE — Don’t call it “Rise Of The Machines”, but AOL’s new ad chief reckons real-time ad bidding algorithms will soon do much of the grunt work currently done by Mad Men and women. In this video interview with Beet.TV at the DMEXCO industry conflab, AOL Networks’ Bob Lord says: “Traders on the floor (of Wall […]

 

Razorfish CTO Velez: Mobile Phones Can Power Addressable Advertising

CANNES – Addressability on mobile devices gets a bad rap because of cookies and the lack thereof in some cases, but mobile phones do offer a whole slew of useful information, says Ray Velez, Chief Technology Officer for Razorfish and co-author of the book Converge during an interview with Beet.TV. That’s because phones provide a range of […]

 

Razorfish CEO on What’s Next in Branded Content and Storytelling

CANNES – Marketers should be on the lookout for new ways to blend storytelling into branded content, says Bob Lord, Global CEO of Razorfish in an interview with Beet.TV. As an example, he points to a recent effort by Razorfish client Citibank in which the marketer helped to curate the AOL Business channel. “We bought […]

 

Razorfish’s Lord: Consumer-TV Interaction on the Rise

The growth of consumer-TV program interaction via platforms like Twitter reenforces consumers’ demand for “two-way communication,” and advertisers are finally starting to embrace it, says Bob Lord, global CEO of Razorfish, a digital marketing industry. Content and technology are coming together at the 2013 NewFronts in interesting ways, says Lord. “You’re starting to see a […]

 

AOL Sells Out New Business Shows to Razorfish w/ Digitas and LBI

AOL has sold out its just announced new shows “Funded” and “Acting Disruptive,” to an agency group led by Razorfish with fellow Publicis Groupe units Digitas and LBI, says Charles Gabriel, VP for Sales, AOL Video, in this interview taped at the AOL NewFront event in Manhattan yesterday.