COLOGNE – This year’s DMEXCO had a record attendance of 43,000 a nearly 30 percent increase over last year. The giant global adtech and media show was notable for its size and also for the large presence of global television operators and broadcasters, says Ashley J. Swartz, CEO of Furious Corp, in this wrap-up overview of the conference.
Swartz points out to other trends including privacy issues and push-back from Europeans over data targeting and programmatic activations.
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