Legacy TV Sales Systems Need Immediate ‘Progress,’ Not Disruption: Furious Corp.’s White

Replacing legacy systems that were built to power linear television advertising sales isn’t the answer to cope with today’s increasingly complicated selling landscape. It’s complementing those systems with an enterprise offering that frees up manpower, according to Furious Corp. Chief Product Officer JT White. “The biggest thing that I hear from sellers right now is […]

 
 

Furious Corp.’s Swartz To Media Sellers: Do The Math With Ease, Regardless Of Currency

LONDON – Ashley J. Swartz’s message to media owners is clear: Be agile, flexible, and get your internal act together. “There’s a lot of value and insight intelligence around audience that is untapped within the enterprise of a seller,” Swartz says in an interview with Beet.tv. “I think there’s a lot of unlocked value that […]

 
 

Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning

In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficiently. But, with so many individual products now catering to so many individual business functions, how do customers avoid a headache? By using one more platform that connects all the others together, answers Ashley J. Swartz, the digital video […]