New Telemundo Miami HQ Is NBCU’s Hub For Researching, Reaching U.S. Hispanics

Many U.S. marketers recognize the importance of Hispanic consumers but lack the research and content-creation resources needed to reach them most effectively. NBCU has just delivered those resources in the form of a new $250 million, state-of-the-art facility in Miami. The 500,000-square-foot Telemundo Center houses “eight studios the size of eight football fields and newsrooms […]

 
 

NBCU An ‘Amazing’ Partner In The Advanced TV Space: Target Media Director Nick Jezarian

MIAMI – When you’re swimming in data about your guests, context is everything to determine appropriate messaging. It’s no wonder, then, that content needs will grow. “What we find is that as we’re creating more targeted segments of guests that we can deliver messages to, each of those groups have different needs and things that […]

 
 

Target Media Director Nick Jezarian On Data, Creative Versioning And Addressable TV

MIAMI – To reach its guests in the most effective ways, Target wants to create “a different kind of video ecosystem.” This requires lots of data—a growing in-house capability of the retailer—a better understanding of the context in which those guests consume media, plus being more nimble with creative versioning. Target Media Director Nick Jezarian […]

 
 

NBCUniversal’s Aaron Radin: Self-Serve Deal With 4C ‘Juxtaposes’ Linear TV And Social Media Ad Inventory

NBCUniversal’s self-service programmatic buying offering powered by 4C achieves a few milestones in the linear television world. Among the biggest is that advertisers will be using the same buying console that they already use to target audiences on major social media platforms ripe with video ad inventory. The deal with 4C “allows us to juxtapose […]

 
 

Target Will Be First To Use NBCUniversal’s New Self-Serve Ad Placement API

Stepping up its digital advertising game against Facebook and other platforms, NBCUniversal is rolling out a self-serve way to buy ads in some of its top shows. Target will be the first to bypass NBCU’s sales structure and place ads directly via an application programming interface to target audiences based on the retailer’s consumer data. […]

 
 

How Criteo Helps Brands And Retailers Compete Amid The Jungle Of Amazon.com

It’s hard enough for brands to deal with the leviathan that is Amazon.com. It doesn’t get any easier when those brands also are dependent on many different retailers to sell their products. Performance marketing technology provider Criteo, perhaps best known for its online consumer retargeting expertise, is leveraging its learning loop capabilities to assist not […]

 
 

Target’s Argyilan On The Changing Value Of TV

Only one company spent more on US TV ads during the winter holidays, according to iSpot.TV – but Target is still looking for the box in the corner of the living room to prove its worth. One of the retail giant’s  top execs says TV is still performing for the chain – but that doesn’t mean times are not […]

 
 

Target’s Agyilan: Seeking Granular Consumer Data Across TV Screens in 2017

LOS ANGELES – There’s something reassuring about knowing that a company called Target is very good at targeting its guests. In return, they inform the retailer about their television preferences along with “how they’re moving from one screen to another,” says Kristi Argyilan, SVP of Media, Guest Engagement & Measurement. “Because we’re a retail organization, […]

 
 

Target’s Reiter Sees Programmatic as CRM Tool and a Benefit to its Vendors

VIEQUES, PR — Target sees 2016 as a watershed year for the retailer to leverage programmatic advertising for both CRM and to enable vendors to better engage with its customers, says Patrick Reiter, Senior Group Manager of Digital Marketing & Media. For managing customer relationships, Target recognizes the need to engage with its “guests” in […]

 
 

Can Programmatic And Guarantees Exist In Harmony? Answers from GroupM, Google, MediaMath, Target and Videology

VIEQUES, PR — So-called “programmatic” advertising – techniques for refining and automating advertising trading – grew up around real-time bidding, the instantaneous transactions that seem anathema to traditional upfront ad sales. But, as the technology has matured, it has also begun to allow for old-fashioned-style upfront buys – with all the added efficiency of programmatic. A panel […]

 
 

The World Won’t Be 100% Programmatic: Target’s Reiter

VIEQUES, PR — It’s one of the few brands to operate its own private programmatic ad exchange. But that doesn’t mean US supermarket giant Target agrees with predictions, from some quarters, that all media will be sold on this automated basis. Target operates its own Bullseye Exchange, a marketplace in which Target pulls the strings. “I don’t think everything […]

 
 

Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach

CHICAGO — The internet may have displaced newspapers, magazines and radio in many consumers’ lives. But advertising execs – even those from technology backgrounds – don’t believe TV is about to croak any time soon, a Beet.TV panel heard. DigitasLbi’s programmatic strategy and analysis VP Brian Zaben: “It’s not going anywhere. It will just be more informed. […]

 
 

Target Builds TV Ad Impact via Digital Tools, Brent Rosso explains

CHICAGO — Retailer Target reckons its crown has been stolen in conventional TV marketing – but it sees a chance to reclaim it in digital. “We are a very large TV advertiser,” Target digital media VP Brent Rosso tells Beet.TV. “A lot of our approach has been copied in the marketplace. You hear a jingle (in the ad) […]