Ad tech company Jun Group doubled the number of employees and significantly grew its revenue in 2014, and expects similar numbers again this year, buoyed by its focus on branded video, says CEO Mitchell Reichgut at the recent Beet.TV executive retreat. “We have seen a dramatic increase from clients to have that branded video experience on page,” he says in […]
Dutch video technology company Civolution says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices. Civolution’s technology can trigger online ads in time with broadcast TV ads. It has recently rebranded it’s TV synch company as Teletrax. “Let’s see you […]
These days, many ad tech vendors offer to give brands and networks the data that reveals the true effectiveness of their ads. But which side wants to see that data, and which would rather look away? “If a big ad network doesn’t like what they see… they don’t necessarily want to come back (to us),” […]
Netflix may not want to open up its audience ratings to industry onlookers – but that doesn’t mean measurement houses aren’t trying to put some numbers on the video behemoth’s growth regardless. “We are actually going to be able to have measurement for content that’s playing on Netflix because we have the audio tags – […]
Digital advertising has grown fast over the last few years – but its surge is not causing the overall advertising economy to inflate, says an ad measurement veteran. “Digital has skyrocketed – but it’s coming from other budgets,” according to comScore executive chairman emeritus Gian Fulgoni. “Total US advertising spending is not growing consistently at 10%. “One […]
Making your video ad shareable doesn’t just mean a wider audience – it increases its chances of stimulating real marketing outcomes, says Richard Kosinski, president of video measurement agency Unruly Media. That company produces the Viral Video Chart and tracks how videos are watched and shared on the web for brands. Kosinski says he can predict, using science, how successful […]
Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show. The Innovid server delivers a targeted ad […]
For an ad tech industry used to talking so much about “data” these days, it may seem counterintuitive to suggest that there is insufficient data around. But that’s the reality when it comes to video, says one video ad tech exec. “There’s a paucity of data,” says Irfon Watkins, CEO and co-founder of Coull, a Bristol, UK-based company whose […]
FORT LAUDERDALE — “Out-of-stream” video ad tech supplier Teads is targeting global expansion in 2015, after it raised another $30m in funding in January. Speaking with Beet.TV, North America GM Jim Daily expects “more expansion” this year: “We’ve opened up in the US. We’re going to be expanding further in to Canada and some other key markets. We’ve […]
FORT LAUDERDALE — MVPDs like AT&T are looking at ways to integrate more data into media buying and planning, says Chris Monteferrante, VP National Sales at AT&T AdWorks, AT&T’s advanced advertising arm, at the recent Beet.TV executive retreat in an interview with Ashley J. Swartz, CEO and Founder of Furious Corp. “We use data to augment buys, […]
FORT LAUDERDALE — What place creativity when ads can be scientifically created to match viewer emotions using all manner of data points? Eyeview, a vendor which helps personalize video ads according to targeting criteria, thinks the two disciplines connect. “For example, a retailer has 100,000 products in different locations, different prices,” says Eyeview CEO Oren […]
FORT LAUDERDALE – As the industry continues to seek an ideal cross-measurement service, some media companies are cobbling together their own methods to track audiences across screens. For instance, NBCUniversal is selling and measuring ads on a “total audience” basis across linear and digital, says Joe Cady, VP of Advertising at NBC Universal, at the recent Beet.TV […]
FORT LAUDERDALE — The emergence of so-called “programmatic” ad-trading techniques, in which new software platforms enable precise, data-driven ad buying and selling, has kicked off a race of ad tech suite vendors. Each promises to serve customers with a specific part of the value chain – but one vendor says this just confuses customers. “There […]
FORT LAUDERDALE — Viewers love TV, but they love watching TV on multiple device screens even more, says a video ad tech vendor targeting benefits form the consumer shift. “Consumers see TV as TV – an episode of Family Guy is an episode of Family Guy, regardless of where you watch it,” says video ad […]
FORT LAUDERDALE — Many in the video ad tech space think the old way of buying and selling TV ads will soon be overturned by new technology. But TV planning and buying tool Mediaocean‘s product VP Cordie DePascale says the old guard must be eased in to the new world for mutual benefit to occur. “There’s […]
FORT LAUDERDALE — Companies in the TV advertising business don’t need to adopt all of the so-called “programmatic” technologies vendors tout to benefit from some of their key efficiencies, says one such vendor in the chain. “You don’t have to have complete automation, dynamic ad insertion,” Adap,tv programmatic SVP Dan Ackerman tells Beet.TV in this panel […]
FORT LAUDERDALE – The ideal partnership for media divisions and creative departments is to work together from the start of a campaign, says Shenan Reed, President of Digital North America at MEC, at the recent Beet.TV executive retreat in an interview with Ashley J. Swartz, CEO of Furious Corp. “Our job is to take creative and […]
FORT LAUDERDALE — Content marketing discovery platform Taboola has completed its latest fundraising above the $100mn rumored in recent reports, with its founder saying some advertisers are spending eight-figure sums through the company. Taboola is announcing a $117mn Series E round, led by Fidelity Management and Research Company along with previous backers Marker LLC and […]
FORT LAUDERDALE — The industry talks a good game about using data from addressable TV sets to target TV ads at household level. But Tracey Scheppach has been knocking at that door for the last 13 years. Scheppach, EVP, who leads innovation at Starcom MediaVest Group and who leads VivaKi’s The Pool initiative, says TV operators […]
FORT LAUDERDALE — TV buying is heading on a path to addressability, and more focus on data is driving that, says Mike Bologna, President of MODI Media, in an interview with Ashley J. Swartz, CEO of Furious Corp., for Beet.TV. “We have the greatest momentum in addressable TV. There are 42 million US homes, that’s one-third […]