Focus On TV Ad Experiences: Cannes Panel With Forrester, Hulu, Twitter, BrightLine

CANNES – Creating better television ad experiences for viewers seems to be a never-ending conversation for agencies, brands and publishers. But judging from a panel at the Cannes International Festival of Creativity, ad relevance and personalization is expected to vary widely by platform and provider for the foreseeable future. Reasons for the variations include corporate […]

 
 

How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence

CANNES — Many in the ad industry are pointing the finger inward, blaming the sector for alienating audiences through the over- and extreme use of targeting technology. That kind of consensus is forming, with executives promising to rebalance the audience relationship through better messaging. Still, even as the industry looks to correct itself, it is […]

 
 

Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel

CANNES — A lot of industry insiders are talking these days about how the traditional ad agency is dying. That may or may not be true, depending on your persuasion. But a 2018 intervention by new blockchain technology could at least improve the quality of agencies’ lives in the foreseeable future. That was the hope […]

 
 

Brands Must Refocus On Consumer Relationships: Forrester’s O’Connell

Just because you can reach a consumer through super-targeting, doesn’t mean you should. That is the new advice from one leading marketing analyst who has worked at an ad-tech platform but who also benefits from reams of consumer insights. In this video interview with Beet.TV, Forrester VP and principal analyst Joanna O’Connell says many marketers are […]

 
 

From ‘Conversations To Action’ In The Changing TV Industry: Forrester’s Joanna O’Connell

MIAMI – From a perch like that of Joanna O’Connell at Forrester Research, it’s hard not to see the big picture in the roiling television business and what needs to change. Whether it’s the “insane” practice of continually chasing lower CPM’s or the “chicken-and-egg” Netflix business model. Overall, the Principal Analyst believes that things are […]

 
 

IBM, MediaMath Craft Partnership For Futuristic Infrastructure And Cognitive Bidding

COLOGNE – Despite the many innovations birthed by the advent of digital marketing, there’s still much to be done to deliver ads to people that don’t annoy them. This is why IBM and its Watson artificial intelligence assets are teaming up with demand-side platform pioneer MediaMath to create an infrastructure that supports cognitive bidding. The […]

 
 

New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss

VIEQUES, PR — Age, gender and demographic just don’t cut it anymore. In the new age of advertising super-powers, marketers want to target consumers with more more granularity and certainty than traditional measurements allow. Fortunate, then, that a whole new raft of data sources is coming on-stream to help them do that. In a panel discussion convened […]

 
 

Beet Outcomes Summit: Exploring Lift With Placed, Experian, Facebook, Nielsen Catalina And MediaMath

Analyzing the impact of video advertising reveals not only incremental lift in offline store visits but also the vast difference in quality of inventory from one programmatic exchange to another. These are just two of the takeaways that emerged during a panel discussion by industry professionals at the recent Beet.TV Leadership Summit titled Outcomes, presented […]

 
 

Rogers Dissects TV Audience Declines And The Challenges Of Better Audience Targeting

With his multi-decade background at NBC, CNBC and TiVo, Tom Rogers knows a bit about television audiences. Given continued viewing declines, he believes the only way for broadcast and cable networks to maintain decent pricing is personalized ads with measurable business outcomes for advertisers. “I really don’t see any other answer given this confluence of […]

 
 

What Makes Great Marketing, By MediaMath’s O’Connell

VIEUQES, PR — A lot of people will give you a lot of different answers about how marketing should work. For Joanna O’Connell, it comes down to valuable conversations. In this video interview with Beet.TV, the marketing analyst turned marketing chief gives Beet.TV her prescription for advertising effectiveness. “How do you help a marketer or an agency […]

 
 

Video Emerging As Driver Of Physical Store Traffic: Placed’s Shim

As measuring the outcomes of digital video ad campaigns gets more sophisticated, what excites Placed’s David Shim is video as a direct-response channel. The same advances in measurement can only improve the performance of traditional linear television. In this interview at the recent Beet.TV Leadership Summit titled Outcomes, presented by video marketing technology provider Eyeview, […]

 
 

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video

HOLLYWOOD, Florida – The year 2017 will see WPP’s Xaxis increasingly focus on performance outcomes for its clients’ video ad campaigns. “Every campaign that we will run will have a KPI that is considered very important to the advertiser that we will achieve,” says David J. Moore, who is President of WPP Digital and Chairman […]

 
 

Tech Stack ‘Fiefdoms’ Will Consolidate, According To MediaMath, Videology & Google

VIEQUES, PR — Over the last few years, we have seen an avalanche of new advertising technology solutions come to market, all helping marketers reach consumers – and, arguably, all making their job even more complex. Now we may see an accelerating flurry of mergers and acquisitions, as larger players gobble up vendors to streamline the ecosystem again, a panel convened […]

 
 

O’Connell Ready To Tell MediaMath’s Story Of ‘Awesomeness’

VIEQUES, PR — Perhaps better known to many professionals as an ad-tech analyst, now Joanna O’Connell has gone inside, joining MediaMath as chief marketing officer, to tell the world about the company as it nears its decade in business. O’Connell spent three years advising marketers as a Forrester analyst before building out AdExchanger‘s research and analysis capability. Joining a technology vendor may seem […]

 
 

Programmatic Tech has Disrupted the Media Agency Model, Analyst O’Connell

NAPA, CA — The rise in programmatic advertising has been tremendously disruptive the client – media agency relationship,  with many clients embracing technology solutions in-house, says Joanna O’Connell, former Forrester analyst and now lead analyst at AdExchanger. Agencies are being challenged to change.  Some, like Starcom MediaVest in its relationship with Kraft, have made an […]

 
 

Analyst O’Connell Cautions Marketers on In-House Programmatic

NAPA, CA – With an increasing numbers of brands  eyeing tools to manage programmatic media buying in-house, industry analyst Joanna O’Connell cautions them about the perils.   While she sees data management going to in-house, the actual execution of the buying will likely remain done by ad agencies and other tech vendors, she says in this […]

 
 

Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

Video is playing catch-up to display in the advertising stakes – so who could be the big fish in a pond that’s about to grow bigger? Speaking at Beet.TV’s programmatic leadership summit, former Forrester principal analyst Joanna O’Connell rated AOL’s acquisition of programmatic video outfit Adap.tv “very cool” and “a big stake in the ground”. […]

 
 

TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

Online video ad company TubeMogul and  Interpublic’s IPG Mediabrands  media agency are cozying up farther. Or rather, their video data are. The pair announced TubeMogul has been integrated in to IPG’s custom data stack, in what CEO Brett Wilson says adds ” seamless access to private inventory and cross-inventory GRP optimization” … “that enables IPG […]

 
 

Ascension of Programmatic Advertising Demands More Industry Understanding, SpotXchange’s Shehan

One of the challenges for premium publishers in programmatic buying is navigating the complexity of the buy side of the ecosystem, says Mike Shehan, CEO and Founder of SpotXchange in this video segment with industry analyst Joanna O’Connell. “There are direct buys and direct sales, and traditional ad servers are excellent for servicing those. Then […]

 
 

RTB Video Aiming for $686 Million, But Faces Hurdles on the Way

The real-time bidding segment of online video is on track to hit $686 million in ad spend this year, but the business still faces a number of challenges on its route to growth, according to a new report released today from Forrester.  At the Beet.TV retreat earlier this year, Ashley Swartz, the founder and CEO […]