Remoulding Video To Fit Fridges, Cars… And TV’s: says Facebook, IPG Mediabrands, Jun Group & YuMe

VIEQUES, PR — What are the right length and the right context for a video ad, and can you place them on any and every device? That was the topic of a panel debate, convened by Beet.TV at its retreat, involving executives from major advertising and publishing firms: YuMe chief revenue officer Scot McLernon Facebook global agency […]

 

YuMe Expands Ad Alliance with Smart TV Makers

REDWOOD CITY, CA – Video adtech company YuMe was the first to integrate advertising directly to smart TV’s in a major way with its activation with LG and Toyota some five years ago. Today, its alliance with top manufacturers has expanded – as has its collaboration with set-top box companies, says Michael Hudes, EVP in this […]

 

YuMe’s DSP Joins Stack For Programmatic Boom

REDWOOD CITY, CA — 2015 was the year in which YuMe, one of the many vendors bringing technology to bear on video advertising efficiency, launched a demand-side platform (DSP), software for helping advertisers and agencies plan automated, programmatic video ad buying. So what exactly does the so-called YuMe For Advertisers (YFA) do? Product SVP Venkat Krishnan […]

 

OTT Activations In Europe Are Catching Up: YuMe’s Hanks

LONDON — Smart TV sales revenue in Europe jumped 10.2% last year, according to GFU Connections for those TVs have historically been patchy, but now the market looks like picking up. “OTT has been a little behind in Europe than it has in the U.S., primarily because the activation of consumers has been a little slower,” according […]

 

Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon

If you think it is too soon for so-called “programmatic” advertising buying techniques to jump from the web to mainstream television, consider this – the future president of the United States may already be buying TV ads this way. That is according to video ad tech firm YuMe. Its chief revenue officer Scot McLernon concedes that “there is a little bit of hype […]

 

Cross-Platform Ads Can Boost Reach for Some Demos, YuMe’s Neto

LAS VEGAS — Brands can make a case for shifting budget from TV to digital, says Paul Neto, Research Director at video technology firm YuMe, in an interview with Beet.TV at CES. “We are finding benefits in reach and frequency. It’s about how digital can complement TV,” he says. YuMe has delved into multi-platform ad research with […]

 

YuMe Focuses on Traffic Quality, Fraud Education

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant Kadambi, Co-Founder and CEO of YuMe, in an […]

 

Digital Video Faces Viewability & Measurement Hurdles

CANNES, France — To reach its full potential, video advertising still needs to cross several hurdles surrounding viewability, measurement and cross-screen viewing, says Scot McLernon, Chief Revenue Officer for video advertising company YuMe, in an interview with Beet.TV. “We have a lot of advertisers that have tried video, and advertisers that want to get into […]

 

YuMe’s Ad Reach Calculator Sparks Assembly’s Interest

Recently-formed media agency Assembly says it will use YuMe’s new Reach Calculator tool, developed with Nielsen, to show advertisers the effect of moving ad spend from TV to online. “Being able to play with it with the client sitting at our desk is something I’m excited about trying,” says Assembly’s group planning director David Klein.” […]

 

YuMe On Quest For Ad Receptivity Equation

Online video ad platform YuMe already partnered with Nielsen to release its ad reach calculator tool this week. Next up, it wants to understand how consumers interpret digital ads. YuMe research director Paul Neto tells Beet.TV the company’s next research effort will examine consumers’ receptivity and attentiveness toward ads. “Consumers, more than ever, are distracted,” Neto […]

 

YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That’s the question online ad tech outfit YuMe is trying to answer by launching its Multi-Screen Reach Calculator, a web app that lets ad planners play with various spending scenarios across different devices. “We […]

 

YuMe CEO: Video Advertisers Need Better Data

Video advertisers need to improve their data collection and processing capabilities to better target viewers, says one ad tech exec after launching a service to do just that. “TV brand advertising … we believe it’s very different from video advertising thats performance based,” says YuMe CEO Jayant Kadambi. “We believe video advertising for brands is […]

 

YuMe Household Targeting Tools Rolled out in UK

LONDON – Marketers who use household targeting can allocate their budgets to various screens, depending on which are most used by different consumers, says Owen Hanks, General Manager of YuMe in Europe in an interview with Beet.TV. YuMe introduced its Household Targeting Solution in the UK this fall that lets brands target various members of a household […]

 

SMG’s Baylon: TV Caution Means Two-Tier Ad Market

LONDON — Ad traders are adjusting to what they see as a two-speed video advertising ecosystem, as broadcasters are slower to adopt new-wave data-driven ad targeting techniques see in online. “TV has a very successful model,” SMG UK digital trading director John Baylon tells Beet.TV. They need to be very careful about not disrupting that […]

 

YuMe’s Lyonette: For Video Ads, “Size Doesn’t Matter”

LONDON — Bigger isn’t necessarily better. In fact, when it comes to video advertising, smaller screens perform better than big, says YuMe UK Country  Manager Paul Lyonette. Having commissioned research via Decipher and IPG Labs, Lyonette tells Beet.TV: “The size of a screen doesn’t necessarily correlate to the effectiveness of the advertising. People will spend as […]

 

Research from WPP’s Millward Brown: Adding Interactivity To TV Ads Increases Effectiveness

Re-using 30-second TV ads as online video pre-rolls is a great way to keep costs down versus shooting new creative. But re-purposing such ads rather than producing online-native ones risks driving down engagement. Consumer research conducted by Millward Brown suggests this can be solved by bolting on interactive online elements over re-purposed TV spots. “Just […]

 

Research: Original Web Video Ads Outperform TV Shovelware

New research by Dynamic Logic, a unit of Millward Brown, for video ad tech vendor YuMe has shed a light on the relative performance of different approaches. According to the viewer survey, original video ads shot specifically for the web outperform ads repurposed from TV three times for aided brand awareness, with similar uplifts for […]

 

Research: IPG Zeroes In On Tablet Video Users

NEW YORK – The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets’ own cloth. IPG Media Lab’s research for YuMe found tablet users are most likely not to multi-task whilst watching video. “We had a very large sample size of about 8,300 people,” the […]

 

Research: Tablet Video Apps Capture Viewers Better Than TV

Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech firm YuMe shows tablet users are least likely to multi-task whilst watching video. “[With TV], that primary focus is on […]

 

Brands Should Build Creative Specifically for Tablets, Study Reveals

NEW YORK – Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices for the medium, says Scot McLernon, Chief Revenue Officer at YuMe, in an interview with Beet.TV. For instance, short-form ads are often more memorable and have higher completion rates. Also, brands benefit when including interactive […]

 
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