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SAN JUAN, Puerto Rico – Several leading streaming services have committed to support the Boys & Girls Clubs of Puerto Rico by donating substantial inventory for a Spanish-language public service announcement. The PSA, created by Omnicom’s BBDO San Juan, will run on the Spanish language services of LG Ads, Netflix, Roku, TelevisaUnivision, Vizio and Comcast’s […]

Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is that we don’t fall in the trap of leveraging AI in a way to automate the complexity,” Nicolas Bidon, CEO […]

Retail media is breaking out of the digital shopping aisle. For years, the category has been synonymous with sponsored product listings and banner ads on a retailer’s own website or app. Now, however, the strategy is expanding to find customers wherever they are spending their time. That means following shoppers to the connected TV in […]

Marketers have poured billions into streaming and social, yet gaming, a medium commanding comparable scale and engagement, remains oddly underfunded. The disconnect, according to one industry veteran, lies in outdated perceptions rather than genuine limitations. “We’ve created a medium and an opportunity that continues to expand in terms of the number of monthly active users, […]

Search may be stubborn. Despite the breathless hype surrounding “zero-click” AI search, the predicted exodus of consumers from traditional search bars to chatbots has yet to materialize. New data suggests that standalone AI tools still command a negligible fraction of the time users spend hunting for information online. “AI is revolutionizing search, but maybe not […]

For years, retail media networks enjoyed a relatively effortless revenue boom, riding the e-commerce wave and leaning on supplier budgets that seemed inexhaustible. That era, according to one close industry observer, is over – and what comes next will separate the serious media businesses from the rest. The sector is hardly collapsing. Global retail media […]

While live shopping has long dominated Asian markets, its adoption in the United States has hinged less on functionality and more on the depth of viewer connection. As platforms integrate retail capabilities directly into video streams, the focus is turning toward the authenticity of the messenger rather than just the mechanics of the cart. For […]

Artificial intelligence is often hailed as the solution to advertising’s most persistent measurement headaches, but could itn be doing more to illuminate the problem than to solve it? After all, AI is only as good as the data it is fed. That means the perennial challenges of fragmented platforms, data silos, and inconsistent taxonomies risk […]

The former German Yahoo marketing and sales executive stood up the wildly successful digital industry expo DMEXCO in Cologne in 2008, during the financial crisis, eventually drawing the global digerati, including Facebook’s Sheryl Sandberg and nearly the entire digital industry. In 2021, in the aftermath of the pandemic, he launched his next act, POSSIBLE, an […]

LAS VEGAS — Advertisers are pouring billions into virtual worlds, with U.S. game ad revenues projected to climb nearly 7% to reach $8.59 billion this year. But, while nearly half of gamers purchase items based on in-game ads, a majority still view these interruptions as a distraction from the action. The problem? A lack of […]

We heard the sad news today that our friend Radha has passed. She had been battling brain cancer for some time. I wanted to say how sad I am, how much we will miss her and how grateful we are for her contributions to the industry. Our deepest condolences to her family. We so appreciated […]

NBCUniversal today announced a suite of new cross-platform data and technology products that promises to enhance the consumer experience and prove real-time impact for advertisers.  Chief among NBCU’s solutions was the introduction of LIVE Total Impact, which the media giant is billing as industry’s first cross-platform tool designed to leverage real-time viewership of live tentpole […]

Publishers facing traffic declines from artificial intelligence-powered search summaries might have one engaging tool to fight back. “Video can’t that easily be replaced by an AI summary. Even if you do video to text and you can summarize it, it doesn’t replace the experience of watching a video,” Shachar Orren, co-founder, CRO and CMO at […]

The most unexpected twist in Omnicom Group’s landmark merger with Interpublic Group is how many agency brands the combined company chose to keep intact, said Brian Wieser, chief executive of consulting firm Madison and Wall. Speaking with Beet.TV editorial director Lisa Granatstein, Wieser said he had anticipated deeper consolidation, especially across media agencies, than what […]

The shift to programmatic buying in connected TV advertising is happening faster than many industry forecasts predicted. With programmatic transactions now dominating the CTV landscape, media owners are being advised to develop sophisticated yield strategies that unify their approach across screens while leveraging artificial intelligence to maximize revenue from every impression. “Publishers really need to […]

The retail media sector continues its rapid expansion, with global spending projected to grow from $184 billion in 2025 to over $300 billion by 2030, according to a forecast from Forrester “My plan for the future is to really revolutionize retail media into retail services,” Evan Hovorka, VP, product and innovation, Albertsons Media Collective, said […]

Pretty much everyone acknowledges artificial intelligence is fundamentally reshaping competitive dynamics in ad tech. But how are these new capabilities playing out practically? “AI allows brands and marketers to really compete at all levels. Independent agencies now have an opportunity to level the playing field against many of the bigger partners,” Bill Todd, general manager […]

Nearly a year after Innovid’s merger with Flashtalking as part of Mediaocean, the integration of the two ad tech firms has not only gone smoothly—it’s paved the way for a new AI-powered phase in creative and media optimization. Speaking with Beet.TV’s editorial director Lisa Granatstein, Innovid Co-founder and Chief Executive Zvika Netter said the combined […]

The next frontier of marketing lies not in digital screens but in the physical world, and that artificial intelligence and creativity will define who wins there, says Tim Armstrong, founder and chief executive of digital connection company Flowcode. The former AOL and Google executive described n this conversation with Beet.TV contributor David Kaplan how Flowcode […]

Last month, at the ANA Masters of Marketing conference in Orlando, we spoke with Adobe’s Denise Colella. A breast cancer survivor and industry leader, she stressed the importance of industry support for awareness for a disease that impacts so many of us. At Beet.TV, we support Breastcancer.org, an essential information resource for the public, patients […]