Pioneering Publisher Rafat Ali: Keep Editorial Strong Through the Storm

Rafat Ali, who founded paidContent and went on to create Skift in 2012, a highly regarded travel industry trade publication and events business, is reeling from the impact of COVID-19 pandemic on the sector. With the industry in crisis, traffic to Skift has spiked as its events business has been put on hold and advertisers […]

 

VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes

Now that audiences have so many TV viewing options, advertisers risk duplicating or misdirecting their efforts to deliver the right ads to the right viewer. So companies like VideoAmp are aiming to build a more reliable way to gain a single, cross-device, cross-service profile of a viewer. In its latest such effort, the LA-based company […]

 

Rubicon Project Completes Merger with Telaria

The merger of two major SSP’s, Rubicon Project and Telaria, which was announced late last year, has been completed the companies announced today. Michael Barrett, CEO of The Rubicon Project will be CEO of the merged company with Telaria’s Mark Zagorski serving as President & COO. The combined companies will keep their separate brand names […]

 

Helping the Neediest: Jay Sears is Aligning the Ad Tech Industry to Build Schools in Underdeveloped Communities Globally

Team Dayā is a foundation that raises money to build schools in underdeveloped communities in other countries. In an interview with Beet.TV, Team Dayā’s founder and veteran ad tech executive Jay Sears gave a bit of history behind the company and explained how folks in the advertising and technology industries can help. Team Dayā started […]

 

Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser

VIA BEETCAM  — The coronavirus, COVID-19, has come as a shock to the global economy – and the media industry is likely to feel the force, too. Until the virus spreads more widely in the west and until more media organizations start reporting results, the full impact is hard to forecast – but brands have […]

 

Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’

SAN JUAN, PR — Nielsen is working with seven US TV networks to beta-test addressable TV advertising technology, ahead of a planned full launch later this year. A+E Networks, AMC Networks, ViacomCBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds, under the scheme launched in January. “The […]

 

Big News: From London to NYC, Jon Watts Joins Beet.TV

Jon Watts, the London-based media consultant, has announced a big change in his professional life:  He is transitioning out of his full-time position at MTM, the research and strategy consulting firm he co-founded  in London 10 years ago, to become the firm’s Senior Advisor. He has moved to New York and will continue to advise […]

 

Tru Optik Draws A Line From TV To Smart Speakers: Swanston

SAN JUAN, PR — It turns out that many of the advanced software practices being applied to the advanced TV landscape in order to better target and understand advertising deployments can also be useful in a media world without pictures. In this video interview with Beet.TV, Tru Optik CEO and co-founder Andre Swanston says his […]

 

The Best Beet Retreat Ever: Together for Our Industry and for Kids of Puerto Rico

For me, and many of us in San Juan last week for the Beet Retreat, it was high point in our work life:  A small group of innovators having frank discussions about the future of television – exploring the challenges and solutions.  We made progress.  We created professional and personal relationships.  It was productive, fun […]

 

TVSquared’s Kinsella Offers OTT Attribution With A Twist

Thew new science of TV advertising is all about generating real, measurable business results – not simply getting a message out to viewers. Over the last year, we have seen several technology companies apply such technology even to linear TV broadcasters, using either automatic content recognition (ACR) that can “listen” to what audiences are really […]

 

OpenSlate’s Foyle: Audience and Content Impact Measurement Is a ‘Utopia’ for Clients

OpenSlate launched eight years ago to measure content as people began watching more than just linear TV. The goal was to translate nature and quality to advertisers and marketers in an unfamiliar content landscape – specifically on YouTube and Facebook, where brand safety has been an issue. At the end of last year, Nielsen took […]

 

What Comes After Cookies? Teads’ Daily Examines

The writing is on the wall for one of the main ways marketers have used to targeted audiences. So what comes next? “Cookies”, small files on devices which contain client-side information about users which sites can access, were already facing a challenge from the way that modern consumers now use digital media – which is […]

 

PCH’s Bagdasarian: Data at Scale Is a Competitive Advantage for Targeted Advertising

Being a large company in the direct marketing ecosystem is more a blessing than a curse, but it still takes careful strategy to work with advertisers with specific performance needs. In an interview with Beet.TV, Steve Bagdasarian, vice president and general manager of media and monetization at Publishers Clearing House, explains how the organization views […]

 

Addressable Extends Ads’ National Reach: DISH’s Arrix

For marketers, the single promise of “addressable” TV technology used to be simply targeted advertising. But, in 2020, the promise is a lot more than that. In this video interview with Beet.TV, Kevin Arrix, SVP of DISH Media – responsible for ad sales at DISH and Sling – describes two more emerging use cases… Targeted […]

 

AdTech Doyenne, Target’s Kristi Argyilan, to Headline the Beet Retreat in San Juan Feb 5-7

Kristi Argyilan, president of Target’s Roundel unit, will be among the featured speakers at the annual Beet.TV executive retreat taking place in San Juan on February 5-7. From her days as president of MAGNA Global to her pioneering work at Target and for the formation of Roundel, Kristi is among the most admired, innovative executives […]

 

Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories

Ampersand, the TV advertising and sales company owned by Comcast, Cox and Charter, is putting its vast data network of 38 million households to work with a new external platform that lets partners create audiences on the front end and measure performance on the back end. Called The AND Platform, the launch follows NCC Media’s […]

 

S4’s MightyHive Lays Infrastructure To Help DCO Fly, Del Greco Says

One of the foundational acquisitions for Sir Martin Sorrell’s new S4 Capital group is now working alongside a sibling company to light up opportunities in “dynamic creative optimization” for digital ads. But, in many cases, it has had to help clients build foundational architecture to get there. In December 2018, Sir Martin Sorrel’s new vehicle […]

 

Sir Martin Sorrell to Ad Holding Companies: Go Private or Break-up

LAS VEGAS — He created and, for years, ran the world’s largest ad agency holding group, WPP. After he left in 2018 and formed his own, much smaller vehicle, S4 Capital, how does Sir Martin Sorrell read the prospects for the Big Six groups? In this video interview with Beet.TV, Sorrell says: The big groups […]

 

Television Transformation Will Be Driven by Consumer Experience, 605’s Levine

At the Consumer Electronics Show (CES), everything on display – whether it is a synthetic burger or a TV ad – is presented as technology. But that is the kind of optimism that is applied to every business sector that finds itself at the mind-expanding show. Whilst at the show in January, Noah Levine, chief revenue […]

 

Xandr Goes From ‘Build’ To ‘Accelerate’ In 2020, Wetzel Says

After buying and launching new products and services last year, AT&T’s Xandr ad-tech unit plans to more tightly tie everything together in 2020 The division is focused on facilitating premium video and advanced TV ad sales, and is a combination of a variety of acquisitions and launches. Most recently, Xandr acquired clypd late last year. […]

 
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