Uncategorized

Dentsu’s John Lee, Global Chief Strategy Officer at its Merkle unit, is joining NBCU in the newly-created role of Chief Data Officer, sitting within the company’s Global Advertising & Partnerships division. The announcement was made today. The news was first reported by the Wall Street Journal. Late last year we spoke with Lee about publisher […]

When you’re a peacock whose rainbow wings spread across a wide variety of media channels, ensuring you get the correct assets in place can be a challenge. That’s why NBCUniversal has announced it will adopt Ad-ID, a kind of “bar code” identifier for advertising, as its standard for managing ad asset in-flow through its One […]

With the Summer Olympic Games beginning in Tokyo, Japan, on Friday, July 23, many ad agencies would have committed their brands’ TV ad spending months ago. But what if those agencies wanted to buy or change their campaigns during the competition? NBC has partnered with video ad-tech firm Innovid to ensure that ads delivered through NBC’s […]

BOSTON – Progress Partners, a full-service merchant bank providing M&A, capital raise and SPAC advisory services for emerging technology and media companies, has named Domenic Venuto to the role of Chief Operating Officer. Venuto joins Progress during a dynamic period in the industry, and as the bank is expanding its offering with a new venture […]

LOS ANGELES – In a world filled with technology and two distinctly different kinds of television, it all comes back to people. That is Ivan Markman’s view. As chief business officer Ivan Markman at Verizon Media, Markman just signed a deal to launch a new Unified TV Report, using Nielsen and Vizio data to help […]

Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalking CEO John Nardone explains why he hopes it […]

How do you re-orient an entire industry to account for a radical new consumer viewpoint? Piece by piece. That’s how Lauren Wetzel sees it. In this video interview with Beet.TV, the North America president for ad-tech company InfoSum, explains how the new privacy imperative is driving brands and media players to delve deeper into data. […]

LOS ANGELES – It may not happen overnight, but the evolving nature of TV consumption methods is bringing a “tipping point” in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. […]

Sell-side advertising platform Magnite today said it acquired SpringServe, the ad-serving platform for connected TV (CTV), for about $31 million. SpringServe’s technology handles inventory routing, customized ad experiences and advanced podding logic for CTV publishers. “We look forward to collaborating with the Magnite team and their clients on product development and new features that will […]

If the launch of streaming services by TV distributors has created two different kinds of ad inventory and business model, Aaron Martin wants to solve that. Xandr, where Martin is director of product management, forecasting and inventory management, just launched a tool he says will bridge the gap. In this video interview with Beet.TV, Martin […]

It has been an incendiary few years, with an increasingly partisan society, campaigns to stop hate and an advertising industry that has struggled to reconcile its own aversion to controversy with behaving responsibly. Beyond aligning with a variety of social causes, the second half of COVID-19’s first year seemed to create a realization that media […]

These days, many of the headlines about TV networks’ advanced advertising technology solutions concern big national players. But, under the hood of the TV industry, local players still have tremendous value. So says a man whose technology is helping local TV providers bring more value, in turn, to their advertisers. Value in local “If we […]

Disney is already looking ahead to 2022 as this year’s upfront sales season wraps up. The media giant got an early start this year with its first presentation in February that included the rollout of a programmatic platform called Disney Real-Time Ad Exchange (DRAX). “We felt it was important to start the conversations early, both […]

For the past 15 months, the ANA, has shifted completely to virtual, with all the organization’s hundreds of events, meeting and training going online. This will change this week with the ANA Media Conference in Aventura, Florida, one of the first major industry events to take place in person, albeit with a sizable portion of […]

With a footprint as broad as The Walt Disney Company, Lisa Valentino can count on at least one kind of diversity. As EVP, Client & Brand Solutions, for Disney Advertising Sales, Valentino is figuring out how best to monetize the ad-supported channels across Disney’s massive portfolio. In 2021, that means automation, leveraging Disney’s own customer […]

The reopening of the U.S. economy has spurred a rebound in out-of-home advertising as marketers seek to reach people who are itching to get outdoors after being stuck at home during lockdowns. Marketers also have more flexibility in their campaigns as the growth in digital out-of-home makes the delivery of video ads more feasible. “What […]

It may already have one of the largest list of divisions in the industry, but ad agency holding group WPP has just launched another new agency. But Choreograph is a little different. Launched at a time when brands around the world are trying to activate their own first-party data as a response to challenges facing […]

Advertisers have more ways to reach audiences who are consuming media on a wider variety of devices, including smart TVs, tablets and mobile phones. Fox Entertainment aims to help brands to connect with consumers, whether they watch traditional linear TV or streaming video services like Tubi, which parent company Fox Corp. bought last year. “Tubi […]

The news of news of the Discovery-WarnerMedia deal will likely slow down momentum around entrance of the ad-supported impact of HBO Max, offering an opening for expansion for the streaming offerings from NBCU/Comcast and ViacomCBS, suggests Brian Wieser, Global President of Business Intelligence at GroupM, in this interview with Beet.TV There are many other implications […]

The surging popularity of streaming services in the past year has made the convergence of digital video and linear TV more of a reality. This year’s NewFront marked a watershed moment in the ongoing evolution of digital video as media consumption shifts to connected devices like smart TVs. ” Fourteen years ago, when we established […]