From The Croisette To Times Square, Cannes’ Thomas Fundraises For Homelessness Awareness

He is more commonly associated with Le Croisette, the iconic Cannes seafront promenade that is peppered with luxury stores, and can often be found on the palatial yachts that flank the Palais every June. But, this Saturday, Cannes Lions chairman Phillip Thomas will be roughing it – sleeping out on the cold concrete of New […]

 

Don’t Forget To Feed The Funnel – How ‘Deterministic’ TV Can Build Brands, Too

The new super-power coming online in TV is tracking not only individuals’ viewership of shows and ads but, also, linking that viewership with eventual viewer outcomes, like website visitation, store visitation or even ecommerce purchase. That is why we are seeing so much discussion on whether advertisers will change their use of TV, which, traditionally […]

 

News Orgs Need More Precision, Less Partisanship: GroupM’s Norman

The year is 2019 and disinformation is everywhere. Every day, it seems, every fact has now become contestable, as many citizens, media and politicians choose to engage in building a community rather than building awareness. A board member from one of the world’s leading news organizations thinks such organizations need to do better at cutting […]

 

In-Video Brand Insertion Will Soon Be Viewer-Targeted: Mirriad’s Beringer

Imagine a world where the TV shows and movies you watch are supported not only by digitally-inserted brand placements, but also in which those insertions are custom-targeted at individual viewers. On your screen, a character lifts a can of Mountain Dew but, on your friend’s, it is a can of Pepsi. That is the world […]

 

WarnerMedia Focused On Unlocking National Addressability: Aversano

“Addressable” TV technology promises advertisers the ability to precision-target ads at individual households. But, over the last year, Beet.TV has heard several executives say that nationwide roll-out must be solved if the opportunity can truly be unlocked at scale. Now WarnerMedia is gearing up to make announcements on how it wants to unlock that opportunity. […]

 

Behind ‘Planet V’: Amobee’s Jamboretz On Powering ITV’s VOD Ad Sales

The existing partnership through which TV ad-tech vendor Amobee powers VOD ad distribution for UK broadcaster ITV is being turned in to named “platform” of sorts. The UK’s biggest commercial broadcaster, ITV announced “Planet V” at ITV Palooza, a celebrity-filled, advertiser-facing event in the mould of the US TV upfronts showcases, in London on Tuesday. […]

 

Target’s Kristi Argyilan to Keynote #BeetRetreat 2020 in San Juan

Kristi Argyilan, the pioneering advanced advertising executive who has launched Target’s media platform called Roundel, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7. She will be joined by executives from Disney, NBC Universal, GroupM, Google, Omnicom Media Group and others. We interviewed Argyilan recently at […]

 

FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation

FreeWheel and its premium-video advocacy group are putting their weight behind an initiative for the industry to adopt Ad-ID, in a bid to solve problems caused by media fragmentation. In this video interview with Beet.TV, James Rothwell, VP of global agency, brand and industry relations at Comcast Advertising, says the industry needs a universal ad ID to […]

 

Effectv, The New Comcast Spotlight, Focuses On Outcomes: Weaver

Years after it launched as Comcast Cable’s TV ad sales unit, Comcast Spotlight is rebranding in a move that disassociates it from the Comcast name but provides a new focus on ad outcomes. The new name, Effectv (“ef-fec-tiv”), is aimed at accentuating the unit’s ability deliver measurable ad results for brands across screens. In this […]

 

Brands Need To Break Data Silos: LiveRamp’s Grammier

The new opportunity to find the optimum TV audiences across data-driven OTT and even linear services all depend on using audience data. But how that data comes in to execution varies. In this video interview with Beet.TV, one vendor helping brands bring it to life for advanced TV ad buying explains the different levels of […]

 

Jo Ann Ross Tapped to Lead Ad Sales at Combined ViacomCBS

As part of the merger of CBS and Viacom, Joann Ross will head sales for the combined ViacomCBSSean Moran, sales head of Viacom, will be leaving the company according to a report in Variety. We interviewed Ross earlier this year and are republishing with this news.

 

Cannes Lions 2020: Focus on Business Outcomes, Purpose and Sustainability, Content Chief Charlotte Williams Tells Beet.TV

LONDON – The content agenda for the Cannes Lions festival in 2020 is now open for applications, and the year’s agenda themes have been set. The festival will host discussions around the most important topics influencing and shaping the creative and advertising industries. But most importantly, Charlotte Williams, Cannes Lions’ vp of content, wants to […]

 

Cannes 2020: Brand Marketers to Take to the Palais Stage as The Festival Ramps up CMO Activations

LONDON – Strong businesses lead to strong creative and marketing strategies, and vice-versa. Simon Cook, the managing director of Cannes Lions, believes that companies who win awards at the festival are directly impacting the health of the brands they work for. In a conversation with Beet.TV at the Cannes Lions headquarters in London, Cook says […]

 

Ampersand Calls On TVSquared To Measure TV Ad Outcomes

The former NCC Media group launched by cable TV operators to help advertisers buy across their platforms is aiming to better prove how new-wave TV advertising can lead to real business outcomes. Ampersand, the former NCC Media, has announced a partnership with TVSquared, a technology vendor whose attribution offering links ad exposure data with actual […]

 

OpenSlate Will Expand Video Scores To New Publishers: CEO Henry

The company that provides fine-tuned scores rating 600 million YouTube and Facebook videos for advertisers will soon expand its horizons beyond those two key platforms. OpenSlate’s Slate Score measures content quality, whilst the company also charts videos’ subject matter expertise and brand safety. In this video interview with Beet.TV, CEO Mike Henry says the company […]

 

PSA for Children of Puerto Rico Reaches 3.5 Million U.S. TV Home, Nielsen

In its four weeks of airing, a campaign to raise awareness and funds for the Boys & Girls Clubs of Puerto Rico has aired in the nation’s top ten markets, on over 150 Spanish-language stations and networks, providing some 3.5 million household views in the U.S. and Puerto Rico, according to Nielsen. The three, 60-second […]

 

Impressions Come Easily: Graham’s Barr On TV Ads’ Transition

The historic system TV uses to sell advertising is in flux in search of accuracy and precision – but it can’t come soon enough for Emily Barr. The industry is embarking on a shift, from the historic method of measuring and selling TV eyeballs using rough “gross rating points” (GRPs) to selling on real viewership, […]

 

New TV Ads Currency Gives Parity With Streaming: Rob Hubbard

In the last few years, digital publishers have forged ahead with advertisers because their ability to count and prove accurate numbers of viewers and readers has been music to ad buyers’ years. But TV will soon catch up, giving them better parity with digital providers, says a local broadcast owner relishing the switch. In this […]

 

OpenAP Grows Up: Next Step Is To Become A Marketplace, New CEO Levy Says

OpenAP no longer just wants broadcasters to use the same language in their sales pitch to advertisers. Now it also wants to do the selling, too. Under its first iteration, the two-year-old consortium is the means through which Fox, Viacom, NBC Universal and Univision have harmonized how they define audience segments that are used by […]

 

Optimized Creative Drives Results: Celtra’s Mikek

Advertising results are driven by many factors. But if there is one factor above all others, it is the creative messaging that drives it. That is according to one ad-tech leader whose company aims to revolutionize how brands creative gets delivered. “It is very hard to take creative out of this equation,” says Celtra CEO […]

 
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