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CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything.  For the head of the consumer transaction data analytics company head, that represents a fundamental shift from just a year ago. “I’ve been walking around Cannes for the past five days, and […]

CANNES — Silicon Alley veteran entrepreneur Dave Morgan, has returned to Ukraine for his tenth visit in two years.  Beet.TV sat down with him last Thursday in Cannes, the day before his trip to the embattled nation. Morgan tells us that Simulmedia, the cross-channel TV ad platform he founded and leads, now has 40 workers […]

CANNES — With so many retail media networks now taking off, how are ad buyers ever going to measure them all? Retail media networks’ varying measurement approaches create significant complexity for marketers trying to evaluate performance across platforms, according to Amie Owen, global chief commerce officer, IPG Mediabrands. “I don’t necessarily think it’s a challenge, […]

Amazon Ads and Roku have joined forces in an exclusive new partnership that integrates Amazon’s demand-side platform with Roku’s advertising inventory, unlocking what the companies claim is the largest authenticated connected TV footprint in the United States. (As part of Beet.TV’s coverage of this major news event, we’re republishing our interview with Dylan Moorhead, director […]

MIAMI – “Bigness” is generally considered the ultimate endgame for independent agencies after a decade or so. A period of ad shop consolidation is always around one corner or the next.  But some agencies do find value in retaining their stand alone status. Icon Media Direct is one of them. Among the prized values of […]

A landmark antitrust ruling against Google’s advertising technology business has sent ripples through the digital media ecosystem after finding the tech giant liable for maintaining illegal monopolies. The decision targeted specific pillars of Google’s vast operation, potentially setting the stage for significant structural changes. The ruling focused on Google’s publisher ad server DoubleClick for Publishers […]

The push for cleaner supply paths in connected TV advertising often focuses on what publishers provide, but true clarity may require more than just one side laying its cards on the table. With programmatic buying in CTV reckoned to have hit $30.1 billion in the US in 2024, the complexity of the transaction chain demands […]

In a sobering assessment of the advertising industry’s near-term prospects, Brian Wieser, principal at consulting firm Madison and Wall, warned that escalating global tariffs and growing policy uncertainty are creating a drag on the ad market—with few signs of relief ahead. “There’s a lot of bad places this can go,” Wieser said in this interview […]

New U.S. tariffs could trigger a wave of economic disruption and stall the advertising technology sector’s recovery, warns Terence Kawaja, founder and chief executive of investment bank LUMA Partners. The Trump administration’s announced tariffs and retaliatory actions by major trading partners such as China have deep and far-reaching consequences for the U.S. economy and the […]

Connected television has given media buyers a wide range of activation options, from ad servers to DSPs to direct publisher relationships. But some in the industry are coming to think this abundance of choice requires careful strategy before diving in. Advertisers face mounting pressure to optimize their connected TV investments while measuring their true business […]

We will be back to Cannes Lions in a big way, producing four days of unique content sessions and taping scores of informative video segments. Down La Croisette, we will have an exhibition of Beet Art installed around the perimeter of Le Palais. On the Martinez Hotel beach, we will celebrate with another fabulous party […]

The combined Innovid and Flashtalking entity will retain the Innovid name but get a new logo and strategy, in a bid to signal the merged ad-tech company’s new era. After Flashtalking owner Mediaocean completed the acquisition of Innovid recently, the company decided to keep the better-known name but also introduce an updated brand identity, reflecting […]

SAN JUAN, PR – Media fragmentation has become the state of the world we all live in. So TransUnion is positioning itself as the critical bridge between consumers and marketers, leveraging its identity resolution capabilities to bring clarity to a maddeningly complex landscape. “TransUnion is the ultimate connector within a fragmented media ecosystem,” Julie Clark, […]

Thirty-eight percent of people in the US scan QR codes at least once per year, according to Emarketer. But, when it comes to TV ads that aim to drive viewers to websites, some are coming to think that remote control-based interaction wins out over QR. Robert Aksman, president and co-founder of BrightLine, explained why in […]

POSSIBLE, the marketing conference now in its third year, is expecting significant growth in both partners and attendees for this year’s event, according to Christian Muche, co-founder of POSSIBLE. The conference aims to connect the dots between marketing, technology, and culture, providing a platform for the marketing ecosystem to come together. Speaking with Beet.TV, Muche […]

Are TV viewers really watching the screen anymore, or do they have their phones in their hands? This is the question facing TV manufacturers. But, if viewers are shopping for the things they’re seeing on screen, that may be a win for TV companies. Ty Cooper, founder and CEO at The Take, which provides shoppable […]

The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for themselves. However, some in marketing worry the sphere is also hampered by a lack of standardized practices and industry-wide benchmarks. How can such a dynamic industry navigate the intricacies […]

Millions of U.S. households have connected their televisions directly to the internet, and YouTube has become the most popular platform with its vast and diverse range of video content. There have been several episodes when marketers have shied away from YouTube because of concerns about placing ads within objectionable content, but newer tools are helping […]

LG Ad Solutions today announced the renewal of a global partnership that keeps Magnite as its primary sell-side platform and Magnite’s SpringServe ad server for new activations. With the partnership, advertisers can use Magnite’s ClearLine self-service tools to directly access and purchase premium video inventory with full transparency and control. New Programmatic Ad Formats ClearLine […]

SANTA MONICA, Calif. – The popularity of OpenAI’s ChatGPT app helped to demonstrate to millions of people the power of artificial intelligence — and specifically, generative AI that’s capable of creating content based on instructions in everyday language. While AI applications in the advertising business have been around for years, the technology will continue to […]