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In years gone by, NBC’s Olympics coverage was sometime criticised for practices like airing events on tape-delay due to broadcast schedules. But the infinite space afforded by online distribution changes all that. In this video interview with Beet.TV, Josh Noval, SVP of NBC Olympics & Paralympics Advertising & Partnerships at NBCUniversal, explains the role Peacock will […]

Adtech company Infillion in the past year acquired MediaMath and began to re-establish the adtech pioneer by integrating its technology with its own programmatic brands. The automated buying and selling of advertising will continue to grow as marketers seek to harness customer data more effectively. “The transition to first-party data and cookieless solutions…really provides opportunities […]

Advertisers in the United States are wasting $22 billion a year in what’s known as the programmatic market, which automates transactions between buyers and sellers of media, according to a study by the Association of National Advertisers. Media buyers are demanding greater transparency from demand-side platforms that provide a gateway into the marketplace. “It’s becoming […]

Adtech company Infillion in the past year acquired MediaMath and began an effort to re-establish the adtech pioneer by integrating its technology with its own programmatic brands such as TrueX, NeXt and InStadium. “The TrueX side of our house is the bespoke opt-in creative solutions. When it comes to the MediaMath side, it’s really exciting […]

Contextual ad platform Seedtag this week acquired sell-side ad platform Beachfront to expand its business in the growing area of connected television. Financial terms of the deal weren’t disclosed. With the acquisition, Beachfront’s technology, premium inventory and expertise in CTV advertising will be integrated into Seedtag’s contextual ad tools to give marketers and media buyers […]

Amy Armstrong’s health journey started 12 years ago when she learned she has a very rare dominant gene related to cancer called CDH1, which links to stomach and breast cancer for women.  Armstrong had been proactive, followed through on screenings and was diagnosed “in the nick of time,” first with stomach cancer then later breast […]

For Laurinda Rainey, Managing Director and General Manager of the United Airlines Cobrand at Chase, taking on the role of a committee member for the Women in Media & Marketing Luncheon benefiting Breastcancer.org was not just a priority, it was also personal. Held at JPMorgan Chase Headquarters in New York on May 2, the event […]

It used to be considered a technical tool for selling-off cheap inventory – now programmatic is helping facilitate major ad placements and drive creative innovation. Andrew King, VP of Product at TripleLift, highlights this shift, emphasizing the pivotal role of programmatic in the CTV space. In this video interview with Beet.TV editorial director Lisa Granatstein, […]

Fostering creativity in his family was essential after their tragic loss. It helped Kevin Krim and his wife Marina and their surviving daughter.  It motivated them to honor the short but creative lives of Lucia (Lulu) and Leo. It turned grief into a movement and the formation of a charitable foundation that offers a creative living curriculum to schools […]

MIAMI — They may have traditionally been considered different channels – but Dan Riess thinks social and streaming are colliding. In this video interview with Beet.TV, Riess, EVP, Chief Growth Officer, TelevisaUnivision, says his company, the Hispanic broadcaster, is seeking audiences with a “social-first” approach. He was speaking with Beet.TV at POSSIBLE 2024. Social-First Approach […]

NEW YORK – Kroger Precision Marketing, the grocery chain’s retail media network, is collaborating with Yahoo Advertising to offer purchase-based audiences directly in the Yahoo Demand-Side Platform (DSP), according to an announcement on Tuesday. Yahoo DSP advertisers can now activate Kroger’s audiences to reach the right consumers and to measure campaign results without tracking cookies. […]

As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media. Stop & Shop owner Ahold Delhaize is a global grocery supermarket chain, with a goal of making a billion euros from non-grocery revenue like advertising and data by 2025. […]

These days, at their annual ad pitches, companies don’t only tout their content slate. In 2024’s IAB NewFronts, the tech targeting offering is being showcased, too. At its event in New York today, Roku announced it would let The Trade Desk customers harness its automated content recognition (ACR) data, in a sign that the leading US […]

Innovid on Tuesday launched its Harmony initiative to help optimize the advertising ecosystem for connected television. As part of the effort, the adtech company released Harmony Direct to help ensure that more advertiser dollars go to video publishers. “We’re about to see a significant jump in the growth of CTV,” Zvika Netter, co-founder and chief […]

In a sign of a once-more buoyant ad-tech M&A market, Cadent says it reached an agreement to purchases ad machine learning company AdTheorent for $343 million. Combined, the pair will have almost 1,000 advertisers across all main holding groups. In this video interview with Beet.TV, Cadent CEO Nick Troiano, explains the rationale for the acquisition. […]

As the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of OAAA. “We’re in a very interesting year, full of challenge and change, and it’s an election year. There’s a lot […]

The future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer’s experience. One such company is raising eyebrows for the way it is delivering on the connected TV ad opportunity. In this video interview with Beet.TV, Rich Greenfield, General Partner, LightShed […]

The digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners. It may have been a bumpy couple of years – but the industry’s leading deal-maker says the economy is back. In this video interview with Beet.TV in advance of POSSIBLE 2024 in Miami April […]

Executives from  leading media and advertising companies have joined together in a major campaign to curb gun violence. Created in the wake of 2012 mass shooting at a Connecticut elementary school, the Sandy Hook Promise,  and its Media Council,  have raised funds and garnered some $125 million in public service airtime. The organization is focused […]

NBCUniversal told us it would leverage AI in its video advertising offering this year – and that is exactly what it’s doing. At its One24 event in New York, the company announced a set of technological advancements and strategic partnerships aimed at enhancing television advertising capabilities. We are republishing Beet.TV’s interview with John Lee, chief data […]