Facebook is the Popular Platform for the Right: Its Engagement Algorithms Harness Discontent, The Washington Post’s Nitasha Tiku

OAKLAND – Why is right-leaning thought and misinformation often the most popular shares on Facebook? It’s because its algorithms feed the emotions of discontent and tribalism, explains The Washington Post’s culture and tech reporter Nitasha Tiku, in this interview with Beet.TV The Trump Ban: The events of January 6 at the U.S. Capitol finally moved […]

 

Charter’s Comscore Investment Boosts Census Future: Kline

How do you rebuild your media measurement infrastructure for the cross-platform, impression-based future whilst simultaneously servicing your debt? If you are Comscore, you take a strategic investment round. That’s what the measurement giant just did, taking an investment from Charter Communications, Qurate Retail and Cerberus Capital Management, which will jointly take $204 million convertible preferred […]

 

With Quibi Shows, Roku Goes Long On Short-Form AVOD

LOS ANGELES – Quibi’s short-form dreams may have had a short life – but Roku’s acquisition of the short-lived subscription service’s content library this week means the shows commissioned by Jeffrey Katzenberg and Meg Whitman will get a second life. The CEO pair failed to make Quibi – which was designed to make short, snackable, […]

 

Omnicom Media Group First To Test OpenAP’s New TV Ad Data

It originally launched with more modest ambitions, to harmonize the data segments TV networks use to describe their audiences. But now OpenAP has launched the latest new initiative in its ongoing maturation – a supply-side platform (SSP) to help the buying of linear TV ad inventory. The new platform, announced on Monday, has connective tissue […]

 

Alphonso Aims To Improve CTV Experience As LG Takes A Majority Stake

Most of the major smart TV platforms, in the last couple of years, have emerged as serious plays in supplying data that can report on actual viewer behavior when it comes to shows, ads, games, anything that happens on the screen. And now LG is levelling-up its own capabilities, by making an investment to take […]

 

Streaming TV to Lead CES as Kassan Keynotes with Warner’s Sarnoff

LOS ANGELES – MediaLink has been an essential part of CES for many years: from its jam-packed parties, to VIP panel sessions — and for its hundreds of business development meetings for its clients. This year, with CES all virtual, MediaLink is all in, albeit in a very different way, including a gala “party” on […]

 

Scaling Post-Production Brand Insertion: TripleLift’s Eifler

If new ad formats hold the key to increased media revenue, Andrew Eifler is throwing the kitchen sync at the industry. On top of seven native ad formats and several standard video ad formats, Eifler’s TripleLift is now helping inject advertisers’ virtual products directly into OTT TV content. In this video interview with Beet.TV, Eifler, […]

 

FreeWheel Buying Beeswax to Enable Publisher Audience Extension

Comcast-owned FreeWheel is continuing to expand its buy-side offering by announcing its acquisition of Beeswax. Beeswax offers a “bidder-as-a-service“, a DSP-like ad-buying software that sits in buyers’ own clouds and uses a software-as-a-service pricing model. In this video interview with Beet.TV, FreeWheel general manager Dave Clark explains the rationale behind the acquisition, and how he […]

 

Samsung Ads Combines Linear & Streaming Ad Outcome Measurement

For ad buyers, it suddenly feels like the season of gifts, as yet another connected TV operator launches a measurement suite it says is designed to prove the effectiveness of the channel. Samsung Ads, a platform for placing ads using Samsung smart TVs, has announced Samsung Measurement, designed to show the combined impact of both […]

 

iSpot.tv’s Demographic Upgrade Aligns TV & CTV

SEATTLE – Nielsen may have this week announced its plan introduce the holy grail of media measurement – unified cross-screen measurement – but, with the plan’s full implementation four years away, brands are still left needing to fill the gap. That’s where Sean Muller comes in. The founder and CEO of iSpot.tv, a TV measurement […]

 

Nielsen’s New Roadmap For Unifying Media Measurement Explained

For many, the turn of the year is always a time to make plans, to get your house in order, to simplify. For Nielsen, that is no different. This week, the media measurement giant announced a new initiative, Nielsen ONE, that is pitched as a marketer’s best Christmas gift – the unification of all media […]

 

El Beet Retreat: Two Years Ago in San Juan: Next Year, Santa Monica, November 17-19, 2021

Bringing the community together to exchange ideas, build relationships and make compelling videos has been the mission of Beet.TV since its start in 2006. It is exemplified in our 100-person executive retreats which we call the Beet Retreat. Two years ago this month in San Juan, we had an incredibly accomplished group for a three […]

 

Sky, NBCU Get Ever-Closer On TV Ad Innovations: Sky’s Litster

LONDON – Two years after Comcast acquired European satellite powerhouse Sky to sit alongside NBCUniversal in the US, the pair’s knowledge exchange on TV ad targeting is bedding in, leaving them pushing even farther ahead in tandem on a global odyssey. Sky was the incumbent satellite provider in the UK, Germany, Italy and Ireland when […]

 

Merkle’s Merkury ID Goes To MediaMath’s SOURCE

Little by little, inventions and partnerships are working to heal a digital advertising world wounded by the erosion of third-party identity tracking. In the latest, MediaMath’s Source buying DSP is integrating another identity solution, purporting to support the identification of consumers across devices on premium publishers’ sites, without cookies. The solution is Merkury, the ID […]

 

Nielsen’s Addressable Measurement Addition ‘Biggest In A Decade’: Brown

Nielsen expect its latest move in addressable TV will represent “the biggest change to measurement and to the TV currency in at least the last decade”. The company just announced it will add measurement of 55 million addressable devices, including smart TV and set-top box return-path data, into its national TV currency ratings. Specifically, Nielsen […]

 

Three Levels Of CTV Ad Optimization: Publica’s Antier

PALO ALTO – Connected TV is booming, offering advertisers powers like household targeting, geo-targeting frequency-capping. But, where automated systems book the ads, there is also a risk of creative ending up in undesirable positions. That is why ad server vendors like Publica are working to introduce optimizations. In this video interview with Beet.TV, Ben Antier, […]

 

How OpenSlate Aims To Make TikTok Brand-Safe: Foyle

JoAnna Foyle is getting pretty good at playing whack-a-mole. As soon as a brand safety problem emerges on a new digital media platform, Foyle‘s company helps improve the situation. OpenSlate, of which Foyle is chief operating officer, had already rolled out a service helping bring brand safety to YouTube and Facebook. Earlier this month, it […]

 

Peacock Aims To Reduce Number Of Rejected Ads: Innovid’s Chalozin

The connected TV future may seem as clean and effortless as digital media – but that often masks the reality that the channel is sometimes more “programmanual” than “programmatic”. That’s a problem for several reasons – but a new one has just come to light. After speaking with NBCU, AdExchanger reported: “When Peacock first launched, […]

 

TV Measurement Is Up For Grabs: Ivins Joins TVSquared

The measurement of TV is in disarray, as audience behavior change accelerates and traditional firms struggle to catch up. That is according to a man who has just leaped from helping big TV distributors sell digital ads to helping advertisers analyze and optimize new-wave TV ad spending. “COVID’s accelerated the fragmentation of audiences – and […]

 

Political Campaigns Have Grown to Trust Viewer Data: Effectv’s Dan Sinagoga

Election Day is less than a month away, making it crucial for political campaigns to reach voters in hotly contested states and districts that have an outsized effect on the results. Targeting the 10% of U.S. households with undecided voters requires data and analytics, which have become much more reliable in this election cycle. “The […]

 
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