Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke

As marketers seek to reach consumers among a variety of media channels and electronic devices, Comcast Advertising is working to help them to harness data to improve their targeting. “We’re really proud of the work we’ve done across Comcast Advertising more broadly at enabling more programmers and networks to be lit up by addressable enablement,” […]

 
 

Big Blue’s Battle Against Bias: IBM Open-Sources Mitigation For Media

In a big research exercise, IBM had already found that digital ad algorithms can exhibit bias toward particular groups. Now it wants to open-source a solution. Last year, IBM ran its AI Fairness 360 (AIF360) toolset, which aims to uncover unintended biases in machine learning workflows, on 10 million impressions of an Ad Council campaign, […]

 
 

GroupM Teams With iSpot.tv to Improve CTV Ad Viewability

GroupM launched an effort to create new standards for viewability and measurement of advertising that appears on connected television (CTV). The ad-buying giant, a unit of WPP, will have exclusive access to a new software tool that media-measurement firm iSpot.tv is developing to verify that commercials appear on streaming video. The test product, iSpot CTV […]

 
 

DIRECTV Drawn To Magnite To Make Traditional TV Programmatic

Fresh from a host of announcements, sell-side ad platform provider Magnite says it has been picked by DIRECTV for programmatic ad sales enablement. The company will extend programmatic automation to DIRECTV’s traditional TV inventory. That will start with on-demand, working work enabling linear for programmatic by next year as a goal. We're excited to announce […]

 
 

Beet.TV to Debut Global, One-to-One `Connection´ Platform at Cannes Lions

Having built an influential network in the past 15 years through YouTube, social media and a growing e-mail database of industry leaders, Beet.TV will launch a service to establish enduring one-to-one relationships through intelligent matching and streamlined introductions. The offering, called BeetConnect, is free. It will be available to our email subscribers, our followers on […]

 
 

Digital Video Advertising Gives Framework for CTV: MiQ’s Moe Chughtai

Consumers are spending more time watching video on televisions connected to the internet, giving advertisers more opportunities to reach them through ad-supported streaming services. The convergence between linear television and digital video is culminating in connected TV (CTV). “What’s interesting about CTV specifically is if you look at the mechanism by which users get their […]

 
 

Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale

Fresh from merging with Grupo Televisa of Mexico, U.S. Spanish-language broadcaster Univision is pitching during the 2022-23 TV upfronts ad sales season with a bullish message. Ahead of the deal, Univision had been building its streaming business by acquiring ad-supported platform ViX, planning to integrate it with its own PrendeTV. They relaunched as a combined […]

 
 

Peacock Doubles Audience to 60 Million as Viewers Flock to Streaming Video: NBCUniversal’s Laura Molen

NEW YORK – NBCUniversal has more than doubled the audience for its Peacock streaming service to 60 million monthly active users since last year. The media company today is touting its streaming growth in an upfront sales presentation that covers its content, technology and partnerships. “We are so thrilled that in less than two years […]

 
 

Bologna Ready To Release CTV’s ‘Commercials On Steroids’

Mike Bologna is expecting a speed of industry change appropriate for someone just named “chief accelerator”. The advanced TV industry veteran recently joined BrightLine, which offers ad formats for connected TV, after previous stints at HyphaMetrics, one2one Media, MODI Media and GroupM. In this video interview with Beet.TV, Bologna explains why this year’s upfronts TV […]

 
 

NBCU Offers Brands Shoppability With New Ad Offerings

These days, it isn’t just content that gets an annual showcase moment. For NBCUniversal, the software is the star, too. A week after presenting its programming roster to ad buyers at its Peacock Upfront, the company is also unveiling the full list of its 2022 Commercial Innovations, a slew of ad formats. In this video […]

 
 

Peacock Preens For Performance With New Ad Manager

NBCUniversal doesn’t only want TV to be used as a brand-building medium. It is also going after the other end of the funnel. In a new move, the company is making a strategic investment in TV ad-tech software vendor tvScientific to launch Peacock Ad Manager, a new self-service ad-buying platform with attribution. In this video […]

 
 

Finecast’s Progress: Taking Advanced TV Ads To 14 Markets

LONDON – It started with an aim to stitch together the advanced TV ad targeting opportunity in its native UK. Now GroupM’s Finecast is embarking on a global roll-out, intent on driving up the commercial potential of the channel. In this video interview with Beet.TV, Finecast’s CEO Nicola Lewis explains the expansion. Helping advertisers “What […]

 
 

InfoSum’s Trade Desk Match-Up Pairs First-Party Data, UID 2.0

A big new partnership deal promises to swell the practice through which advertisers use so-called “clean rooms” to activate their first-party customer data alongside other datasets. InfoSum, a data collaboration platform, says it will integrate with The Trade Desk, which offers a demand-side platform (DSP), data management platform (DMP) and its Unified ID 2.0 (UID). […]

 
 

ISpot.tv Receives $325 Million Investment From Goldman Sachs to Expand TV Ad Measurement

ISpot.tv, a company whose software helps advertisers to measure the reach of TV and streaming-video campaigns, today said it had received a $325 million investment from Goldman Sachs Asset Management. ISpot’s platform recognizes content in real time and organizes metadata to tell which commercials play during ad breaks. It also gives marketers a way to […]

 
 

Context Plus Cookies Equals Rich Consumer Understanding: Connatix’s Jenn Chen

Although behavioral targeting may appear on the rocks, the established digital ad tactic may not be completely shipwrecked. Instead, a likely outcome is that the tactical correction now underway, thanks to the deprecation of digital identifiers, will lead to a balance of approaches. In this video interview with Beet.TV, Jenn Chen, president and chief revenue […]

 
 

Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns

Samsung Ads, the consumer electronics giant’s advanced advertising platform, today introduced software tools for media agencies to manage and measure cross-platform video campaigns. The Samsung Ads Total Media Solution gives media buyers a more holistic view of ad exposure on TV networks’ linear and digital streaming apps. The offering is built on Samsung’s demand-side platform […]

 
 

Xandr Teams With 605, Comscore, EDO, Samba TV, TVision & VideoAmp on Alternate Media Currencies

Xandr, the advertising marketplace that Microsoft agreed to buy from AT&T, today introduced a data framework to give marketers more choices in setting the value of advertising transactions in linear television. The alternative currencies are available through a collaboration with media-measurement firms 605, Comscore, EDO, Samba TV, TVision and VideoAmp. “Activating these data sets for […]

 
 

CTV Gives Political Campaigns Broader Reach Among Voters: Scripps’ Ken Ripley

Political campaigns increasingly face the challenge of getting their message out to voters who divide their time among a wider variety of media channels and viewing devices. Those campaigns are expected to spend as much as $9 billion, including $1.8 billion on connected TV, during this year’s midterm election cycle. As these campaigns seek to […]

 
 

Braving The Bombs: How Ukraine’s MGID Keeps Native Ads Turning Under Attack

Not many ad-tech entrepreneurs can say they have announced an acquisition and kept their company running whilst sheltering from rocket attacks in a basement as war rages. But that is what faced Sergii Denysenko when Russia’s military invaded Ukraine. He is CEO of MGID, a programmatic native ad platform based in Kyiv, where his staff […]

 
 

Addressable TV Promises The Full Funnel: DIRECTV Advertising’s Leifer

Connected (CTV) and over-the-top (OTT) TV platforms may have the potential to target individual households – but that doesn’t mean it is just a performance marketing channel. As the technology matures with the benefit of programmatic trading software, executives are finding the same thing as peers in display before them – addressable TV ad sales […]

 
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