IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side: Hyden

LOS ANGELES – The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.tv and Amagi. Amagi, which helps bring streaming channels to CTV platforms, is partnering with IRIS.tv, whose technology mines video for data that can be passed as ad targeting signals, to enable contextual targeting […]

 
 

Neustar A ‘Nice Fit’ At $3.1bn: TransUnion’s Spiegel On Building Out Identity Capabilities

CHICAGO – For a company that is well versed in tracking spending, TransUnion certainly knows how to finance an acquisition. Its planned acquisition of ad identity resolution company Neustar for $3.1 billion, announced Tuesday, would be its fourth in the space in the last couple of years. In this video interview with Beet.TV, TransUnion’s EVP […]

 
 

Mediaocean Plans “Aggressive” Growth with New PE Investment

Mediaocean today announced a change in by its private equity shareholders. The the Vista Partners’ majority stake in the company has been acquired by two PE firms: CVC Capital Partners along with TA Associates. The value of the transaction has not been disclosed. We spoke with Mediaocean CEO Bill Wise about the new investors. He […]

 
 

VideoAmp Joins Data In Snowflake’s Cloud For Privacy-Driven Insights: CEO McCray

In the latest indication that ad-tech companies are trying to make ad targeting more privacy-compliant in the new regulatory environment, VideoAmp has struck a partnership it says changes the way data comes together. VideoAmp will work with Snowflake, a cloud data storage company, to offer “multi-party cloud environments” for data collaboration – effectively, a way […]

 
 

CTV Unlocks More Detailed Audience Insights: Samba TV’s Kris Magel

The growth in the audience for connected TV (CTV) is creating more opportunities for advertisers to reach consumers, especially younger people who spend less time with linear TV. Advertisers face challenges in measuring the rapid change in viewing activity, as Kris Magel knows. He joined Samba TV, the provider of omniscreen advertising and analytics, in […]

 
 

TransUnion’s New TruAudience Suite Views Identity In “3D”: Spiegel

CHICAGO – After a series of acquisitions in the last couple of years, consumer data company TransUnion is wrapping its units together into one, and “retiring” three former brands. The company had acquired Tru Optik, Signal Digital and TruSignal, as it built out its own ambition to provide consumer and household data to power ad […]

 
 

What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns

With traditional TV viewership declining, ad executives are looking to internet-connected TV (CTV) to pick up the slack. But, whilst CTV purports to enhance reach and control the frequency of ad exposure, what is the reality? That is the question CTV ad software supplier Innovid set out to answer when it undertook research into the […]

 
 

Four Reasons Why IAS Is Buying Publica: IAS CEO Utzschneider

A month after raising $270 million in its IPO, ad verification company Integral Ad Science (IAS) is spending almost that much to buy a further step into the world of connected TV (CTV). IAS announced it had acquired Publica, a CTV ads server platform, for $220 million in cash and stock. Now it plans to […]

 
 

Integral Ad Science Acquires Programmatic Sell-side Provider Publica for $220 Million

Integral Ad Science, today announced that it has acquired Publica, the connected TV (CTV) advertising platform, in a cash and stock transaction valued at $220 million. With this acquisition, IAS is accelerating its CTV strategy to help publishers better monetize their video programming across CTV devices, while building new tools to provide advertisers with much-needed […]

 
 

Dentsu’s John Lee Tapped by NBCU as Chief Data Officer

Dentsu’s John Lee, Global Chief Strategy Officer at its Merkle unit, is joining NBCU in the newly-created role of Chief Data Officer, sitting within the company’s Global Advertising & Partnerships division. The announcement was made today. The news was first reported by the Wall Street Journal. Late last year we spoke with Lee about publisher […]

 
 

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking

When you’re a peacock whose rainbow wings spread across a wide variety of media channels, ensuring you get the correct assets in place can be a challenge. That’s why NBCUniversal has announced it will adopt Ad-ID, a kind of “bar code” identifier for advertising, as its standard for managing ad asset in-flow through its One […]

 
 

NBC Sports & Innovid Partner To Take Olympics Ads Real-Time

With the Summer Olympic Games beginning in Tokyo, Japan, on Friday, July 23, many ad agencies would have committed their brands’ TV ad spending months ago. But what if those agencies wanted to buy or change their campaigns during the competition? NBC has partnered with video ad-tech firm Innovid to ensure that ads delivered through NBC’s […]

 
 

Digital Media Veteran Domenic Venuto Joins Progress Partners as COO

BOSTON – Progress Partners, a full-service merchant bank providing M&A, capital raise and SPAC advisory services for emerging technology and media companies, has named Domenic Venuto to the role of Chief Operating Officer. Venuto joins Progress during a dynamic period in the industry, and as the bank is expanding its offering with a new venture […]

 
 

‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership

LOS ANGELES – In a world filled with technology and two distinctly different kinds of television, it all comes back to people. That is Ivan Markman’s view. As chief business officer Ivan Markman at Verizon Media, Markman just signed a deal to launch a new Unified TV Report, using Nielsen and Vizio data to help […]

 
 

Sold to Mediaocean for $500 Million: Flashtalking Gives Advertisers Independence From Walled Gardens: CEO Nardone

Half a billion dollars can buy a lot of independence. For the man who just sold his company for that amount, the deal represents digital freedom for advertisers, in particular. Mediaocean agreed to acquire ad server Flashtalking for $500 million. In this video interview with Beet.TV, Flashtalking CEO John Nardone explains why he hopes it […]

 
 

First-Party Privacy Is Paramount: InfoSum’s Wetzel

How do you re-orient an entire industry to account for a radical new consumer viewpoint? Piece by piece. That’s how Lauren Wetzel sees it. In this video interview with Beet.TV, the North America president for ad-tech company InfoSum, explains how the new privacy imperative is driving brands and media players to delve deeper into data. […]

 
 

Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing

LOS ANGELES – It may not happen overnight, but the evolving nature of TV consumption methods is bringing a “tipping point” in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. […]

 
 

Magnite’s $31 Million Purchase of SpringServe Adds CTV Ad-Serving Tech

Sell-side advertising platform Magnite today said it acquired SpringServe, the ad-serving platform for connected TV (CTV), for about $31 million. SpringServe’s technology handles inventory routing, customized ad experiences and advanced podding logic for CTV publishers. “We look forward to collaborating with the Magnite team and their clients on product development and new features that will […]

 
 

Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin

If the launch of streaming services by TV distributors has created two different kinds of ad inventory and business model, Aaron Martin wants to solve that. Xandr, where Martin is director of product management, forecasting and inventory management, just launched a tool he says will bridge the gap. In this video interview with Beet.TV, Martin […]

 
 

“Don’t Be Naive” About the Impact of Media on Society , Irwin Gotlieb

It has been an incendiary few years, with an increasingly partisan society, campaigns to stop hate and an advertising industry that has struggled to reconcile its own aversion to controversy with behaving responsibly. Beyond aligning with a variety of social causes, the second half of COVID-19’s first year seemed to create a realization that media […]

 
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