Premium Is In Ad Purgatory: New Comscore President Hofstetter

Publishers and broadcasters have spent the last year moving from a binary operating model (“digital” and “linear”) to a holistic one. But ad buyers are still split across the two traditional worlds, and that is curtailing ad spending, according to an ex ad agency boss who now oversees digital media measurement. In this video interview […]

 
 

MediaLink’s Kassan Calls Creators To Inspire Brands At CLX

ORLANDO – After a few years in which the advertising business seemed to get consumed by numbers and efficiency, is creativity returning the fold? If the agenda for next year’s upcoming Cannes Lions International Festival of Creativity is anything to go by, it certainly is. In a new addition to the advertising festival’s agenda, CLX (“Connect. Learn. […]

 
 

With CLX, Cannes’ Benson Wants To Turn Brands In To Entertainers

ORLANDO — If you thought the Cannes Lions International Festival of Creativity was down-sizing, think again. In a new addition to the advertising festival’s agenda, CLX (“Connect. Learn. Explore”), a new mini-event within the overall programme, will add a series of curated discussion sessions. CLX is a partnership with media consulting firm, MediaLink, which has […]

 
 

Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach

Is live or on-demand TV a bigger opportunity for advanced ad targeting technology? A growing number of companies is choosing both, rather than either. Case in point – Simulmedia, which had, until now, majored on lighting up advertiser access to linear TV spots using data techniques, is now adding over-the-top TV ad inventory to its offering. Through […]

 
 

‘Great Connections, Conversations’: Beet Retreat 2018 Comes At Industry Turning Point says NBCU’s Colella

Collaboration among television networks, digital-like standards and audience buying made easier are some of the discussions that NBCUniversal’s Denise Colella is looking forward to at Beet Retreat 2018 in San Juan from Nov. 28-20. “I really think we’re at a turning point,” says Colella, who is SVP, Advanced Advertising Products & Strategy. The annual gathering […]

 
 

Roku’s Robbins Proves OTT Ad Value With Measurement Partners

If over-the-top TV providers want to command a bigger share of the US TV advertising pie, they are going to need to prove their effectiveness to advertisers. That is what Roku is endeavoring to do, by launching a new Measurement Partner Program. The scheme involves a number of aspects like audience demographics, brand awareness, store visits, […]

 
 

NCC Media’s Advanced TV Goals: National Capabilities, One Infrastructure

From its roots aggregating spot cable television buys for advertisers, NCC Media has learned how to “rationalize the irrational.” This will certainly come in handy as it expands beyond linear TV into digital. “Historically, we were seen as just an ad rep organization and what we’re trying to do is build adtech underneath it that […]

 
 

NCC Converges Data From Charter, Comcast & Cox While Adding OTT Inventory

To create what it calls “the largest data set in television,” NCC Media is converging the linear TV and digital data of its three owners—Charter Communications, Comcast and Cox Communications—as it broadens its inventory offering beyond local avails to OTT. One major advance is that NCC is marrying set-top box data showing content consumption and […]

 
 

After “Summer Of Data,” MarTech M&A Is Far From Over: Kawaja

Don’t call it a comeback but, after coming through a period in which a slowdown was capped by new regulation, MarTech consolidation may be back in-play. So says Terry Kawaja, the M&A advisor who has had a hand in many of the biggest media and advertising tech deals of the last decade. Despite fears that […]

 
 

Ferro Will Oversee Disney/ABC And ESPN Sales, Erhardt To Retire In 2019

In the most significant manifestation of its desire to offer one-stop advertising, Walt Disney Co. is consolidating ESPN and Disney/ABC properties under Rita Ferro while announcing that longtime ESPN sales chief Ed Erhardt will retire in early 2019. In addition to ESPN and Disney/ABC, Ferro’s domain as President of Disney Advertising Sales will include Disney’s […]

 
 

Mark Read Named New WPP CEO

Longtime WPP executive Mark Read, who has been serving as interim co-COO in the aftermath of the departure of the April Martin Sorrell, has been selected as the new CEO of WPP.

 
 

New Nielsen Gracenote Solution Yields Mobile Video Viewing Behavior Data

Nielsen’s Gracenote unit has a new Mobile Video Analytics solution embedded in mobile phones that provides a range of information on the quality and performance of the most popular mobile video streaming applications. It uses a combination of proprietary video quality and performance testing with real-time usage data from thousands of people in more than […]

 
 

MediaLink’s Spiegel Joins TransUnion to Head New Addressable Media Unit

Matt Spiegel, managing director at MediaLink, has joined the giant data company TransUnion to head its new formed media vertical, focused on addressable solutions. In a press release, the company explains:  “His expertise will further TransUnion’s ability to deliver the addressable solutions required by enterprise marketers and media companies to make informed modeling, strategic investment […]

 
 

Hulu Hopes comScore’s Campaign Ratings Quantify Shared Viewing

With 78% of its viewing happening on living room television sets, Hulu has a big stake in solutions like comScore’s soon-to-launch Campaign Ratings tool for measuring de-duplicated, cross-platform audiences. “I would say that there has been a lot of progress” in cross-screen measurement, says Hulu’s Julie DeTraglia. “I will give the industry all of the […]

 
 

AT&T’s Ad Group Spotlights The “Attention Economy” as it Prepares September Launch

As it prepares to launch “a new kind of advertising company,” the AT&T Advertising and Analytics unit is doubling down on the attention economy and how marketers and publishers must harness data and technology to attain relevancy amid an explosion of consumer content choices. “There is almost infinite information fighting and competing for finite human […]

 
 

Roku’s Audience Marketplace Builds OTT Ad Ambitions: Walters

When Roku’s CEO told The Vergecast podcast last week the company wasn’t a hardware company but an advertising one, it seemed to surprise watchers. But he wasn’t kidding. Roku, which has been making streaming media players for TV for a decade now, generated $225 million in platform revenue last year, which includes advertising. According to this Motley Fool analysis, whilst […]

 
 

VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid

Founded four years ago, VideoAmp aims to help advertisers and media owners plan, package, execute and measure the success of de-duplicated and precisely targeted campaigns that reach linear TV, VOD, OTT and digital consumers. Now it is taking a step up by acquiring one company and partnering with another. The outfit has acquired IronGrid Data […]

 
 

Omnicom’s Nelson Brings Audience Knowledge Together In ‘Omni’

Amid all the hubbub about “omni-channel” marketing, if there’s one agency that should be best placed to execute on the opportunity, it is surely the one with “omni” in its very company name. As if that was not enough, however, Omnicom Group has just launched a new software suite for delivering a single-customer-view across all […]

 
 

IPG’s Kumar Explains How The Acxiom Marketing Solutions Deal Impacts Clients

For some advertising holding companies, transformation means pruning or consolidating assets accumulated over the last several decades. For IPG, it means paying $2 billion for consumer data giant Acxiom Marketing Solutions and its assets in more than 30 countries. “We believe that the future of marketing and not just media is data driven, and that […]

 
 

Operative CEO On FreeWheel Partnership To Beat Tech Platforms

The digital platforms are commanding a greater and greater share of ad spend, and may even now be contributing to a forecast decline in US TV ad spend. How can the TV industry fight back? By simplifying and going large, says Operative CEO Lorne Brown, in this video interview with Beet.TV, Together with FreeWheel, Brown’s […]

 
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