Investment Bank LUMA Partners Launches Guide to Black-Founded & Owned Businesses

Having built essential industry investment/deal guides called “LUMAscapes,” visual presentations of interrelated businesses in the media, marketing and  adtech industries, investment bank LUMA Partners has introduced the Black LUMAscape, a diagram and directory that charts scores of Black-owned and founded businesses. We spoke with LUMA founder and CEO Terry Kawaja about the new effort and […]

 

Rishad Tobaccowala: Business In Post COVID-19 will be the “New Strange”

CHICAGO – With so much of business and society halted globally for well over six months by the pandemic, the post COVID-19 world will look different with new businesses forming around new customers and new technologies. It won’t be the “new normal” but the “new strange.” It will also be a time when companies must […]

 

CTV Primed to Reach ‘Persuadable’ Cord Cutters in Extraordinary Election

Political candidates this year face a daunting task in reaching voters as the coronavirus pandemic disrupts traditional publicity efforts like rallies, conventions and stump speeches. Campaigns also must adjust to changing media consumption habits as more households cancel cable and satellite subscriptions, and connect their TVs directly to the Internet. Connected TV (CTV) has the […]

 

True Crime Network’s AVOD Apps Seek Viewers on Every Screen: Tegna’s Brian Weiss

Television audiences have more viewing choices than ever before as media companies develop new ways to reach them on every kind of screen. For Tegna, one of the biggest owners of TV stations in the United States, the ongoing growth in media consumption is driving investments in technology. That effort includes ad-based video on demand […]

 

Can Community Sell?: Tumblr’s New Revenue Chief On Monetization Roadmap

Any acquirer of a community with deep engagement and intensely loyal users had better tread carefully. And that’s exactly what Cavel Khan is doing. He is the new chief revenue officer of Tumblr, the blog network acquired by WordPress owner Automattic a year ago. Tumblr had been acquired by Yahoo for $1.1 billion in 2013 […]

 

Standard Media Index Has Roadmap for Growth As Tatta Joins

A company which crunches the data on 85% of US ad spending in order to help agencies and others better price their business says it wants to roll the same features out to 12 other countries this year. Standard Media Index (SMI) has sight of 85% of all ad agency invoices, piped straight from booking […]

 

A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton

Powered by the wholesale consumer migration to OTT devices, the stratagem for TV investment is at a turning point:  Buying linear first is “backwards,” says Catherine Warburton, EVP and Chief Investment Officer at 360i, a Dentsu Aegis Network unit. Digital and streaming video is no long just about reach she notes, in this interview with […]

 

SeeHer and Getty Images Partner on New Guide: “Inclusive Visual Storytelling for Women”

Historically, women and other marginalized groups tend to bear the brunt of crises, says Nadine Karp McHugh, president of SeeHer, the ANA’s initiative to increase accurate portrayals of women in advertising. This could lead to a reversal of the limited success we’ve experienced around gender equality, she says, citing a study by the United Nations […]

 

National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau

Will 2020 end up looking like a “V”, a hockey stick or a cliff edge? So far, the advertising industry has been whacked by the COVID-19 pandemic. But, in this video interview with Beet.TV, Frost Prioleau, CEO of Simpli.fi, a local-focused programmatic ad platform, gets under the hood of current ad trends, which some sectors […]

 

VAB’s DeLauro to Advertisers: Maintaining Share of Voice is Essential Now

How can brands justify their advertising investment in an economic downturn? The VAB looked at over 100 years of data and found that in an economic downturn, the most serious consequences come when bands stop advertising. In an interview with Beet.TV, Danielle DeLauro, executive vice president of VAB, explores what trends data supports for media […]

 

The TradeDesk’s Philippa Snare: Take Time to Learn

LONDON – The digital media industry is going through a rapid transformation, accelerated by the global pandemic.  For marketers navigating a changing  landscape, taking time for learning is essential, suggests Philippa Snare, SVP for EMEA at The TradeDesk in this interview with Beet.TV’s Jon Watts. Snare recently moved from Facebook where she lead their Global […]

 

Opportunities To Be Found In TV’s Lockdown: Thinkbox’s Hill

The COVID-19 pandemic is bad news for advertising-dependent broadcasters and bad news for brands in certain impacted industries. But, for advertisers whose products go unaffected by lockdown, the current circumstances have conspired to present a cost-effective opportunity. In this video interview from London with Jon Watts for Beet.TV, Matt Hill, the research and planning director […]

 

Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin

VIA BEETCAM — Time was, understanding the effectiveness of your ad campaign was all about using the available data. But now advertisers are demanding more. In this video interview with Beet.TV, Josh Chasin, who recently left as Comscore’s chief research officer to become VideoAmp’s chief measurability officer, explains how brands are getting more demanding about […]

 

VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes

Now that audiences have so many TV viewing options, advertisers risk duplicating or misdirecting their efforts to deliver the right ads to the right viewer. So companies like VideoAmp are aiming to build a more reliable way to gain a single, cross-device, cross-service profile of a viewer. In its latest such effort, the LA-based company […]

 

Rubicon Project Completes Merger with Telaria

The merger of two major SSP’s, Rubicon Project and Telaria, which was announced late last year, has been completed the companies announced today. Michael Barrett, CEO of The Rubicon Project will be CEO of the merged company with Telaria’s Mark Zagorski serving as President & COO. The combined companies will keep their separate brand names […]

 

Helping the Neediest: Jay Sears is Aligning the Ad Tech Industry to Build Schools in Underdeveloped Communities Globally

Team Dayā is a foundation that raises money to build schools in underdeveloped communities in other countries. In an interview with Beet.TV, Team Dayā’s founder and veteran ad tech executive Jay Sears gave a bit of history behind the company and explained how folks in the advertising and technology industries can help. Team Dayā started […]

 

Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser

VIA BEETCAM  — The coronavirus, COVID-19, has come as a shock to the global economy – and the media industry is likely to feel the force, too. Until the virus spreads more widely in the west and until more media organizations start reporting results, the full impact is hard to forecast – but brands have […]

 

Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’

SAN JUAN, PR — Nielsen is working with seven US TV networks to beta-test addressable TV advertising technology, ahead of a planned full launch later this year. A+E Networks, AMC Networks, ViacomCBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds, under the scheme launched in January. “The […]

 

Big News: From London to NYC, Jon Watts Joins Beet.TV

Jon Watts, the London-based media consultant, has announced a big change in his professional life:  He is transitioning out of his full-time position at MTM, the research and strategy consulting firm he co-founded  in London 10 years ago, to become the firm’s Senior Advisor. He has moved to New York and will continue to advise […]

 

Tru Optik Draws A Line From TV To Smart Speakers: Swanston

SAN JUAN, PR — It turns out that many of the advanced software practices being applied to the advanced TV landscape in order to better target and understand advertising deployments can also be useful in a media world without pictures. In this video interview with Beet.TV, Tru Optik CEO and co-founder Andre Swanston says his […]

 
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