IPG’s Kumar Explains How The Acxiom Marketing Solutions Deal Impacts Clients

For some advertising holding companies, transformation means pruning or consolidating assets accumulated over the last several decades. For IPG, it means paying $2 billion for consumer data giant Acxiom Marketing Solutions and its assets in more than 30 countries. “We believe that the future of marketing and not just media is data driven, and that […]

 
 

Operative CEO On FreeWheel Partnership To Beat Tech Platforms

The digital platforms are commanding a greater and greater share of ad spend, and may even now be contributing to a forecast decline in US TV ad spend. How can the TV industry fight back? By simplifying and going large, says Operative CEO Lorne Brown, in this video interview with Beet.TV, Together with FreeWheel, Brown’s […]

 
 

MediaMath Raises $225 Million Round to Fund Expansion, Acquisitions

New York adtech company MediaMath has raised $225 million to fund expansion and acquisitions from investment firm Searchlight Capital Partners, the Wall Street Journal reported today. The investment brings the valuation of the company to $1 billion, the Journal says citing sources. Earlier this year, Beet.TV interviewed MediaMath CEO Joe Zawadzki. The topic was the […]

 
 

AT&T to Acquire AppNexus: Our Interview with CEO Brian O’Kelley on Big Move to Video

Today, AT&T announced it would acquire New York-based adtech firm AppNexus.   In February at the IAB Annual Leadership Meeting, we interviewed founder and CEO Brian O’Kelley about the company’s growth and expanding efforts in the video marketplace.  We are republishing that video today

 
 

How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah

Blockchain is still early in its life cycle of development – but could soon help advertisers and others track the provenance and history of what they buy. That is the new idea bubbling in some sections of ad-land, as technology companies look for ways to take the new infrastructure to new customer categories beside crypto-currency. […]

 
 

Beet in Cannes: Here’s What’s Happening

Lots going on: Among the highlights will be Joe Marchese, president/revenue FOX Networks Group, returning to the Freewheel/Comcast stage Tuesday morning for another Festival highlight.  We have reposted this video of Joe from last June’s FreeWheel/Comcast cabana gig.  Welcome back Joe! Big Plans: We have several programs of partnerships set for this week.  Our home […]

 
 

New FreeWheel Research Quantifies The Complexity Of Video Ad Experiences

David Dworin, VP Advisory Services, FreeWheel highlights findings from a very deep data dive by FreeWheel into the complex subject of creating the optimal video advertising experience for viewers: “We’re realizing that ad experience is more complicated than just cutting the number of ads.” But while there’s plenty of complication, “There’s actually a lot of other […]

 
 

The Hopes And Resiliency Of Teens In Puerto Rico After Hurricane Maria

SAN JUAN, PR – Last September, Hurricane Maria devastated Puerto Rico. As cleanup and reconstruction continue, members of The Boys & Girls Clubs of Puerto Rico are still actively helping their communities, but they face challenges when it comes to resources. “They have the power to change our society. We only have to fight for […]

 
 

OMD’s Winkler On Ad Formats: You Can’t Go Wrong By Considering Consumers

It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance of the viewer experience. “The big picture is that programmers are thinking today more about the user experience than they ever have before,” says OMD’s Ben Winkler, who will join a host […]

 
 

Beyond ’30’: Best Practice On Shorter Ads, From FreeWheel’s Rothwell

With broadcasters like Turner experimenting with shorter ad loads in order to improve premium video ad experiences, what is the commercial break anymore – and what is the optimum length of an ad? Suddenly, all bets are off – and answers to those questions are becoming necessary. That’s why the FreeWheel Council for Premium Video, […]

 
 

Adobe’s Todd Gordon on New Partnership w/ NBCUniversal

Like many agency television buyers, Todd Gordon spent a lot of time on the telephone buying inventory for clients that they didn’t necessarily want but that came in packages. “If you wanted to buy prime, you quite often also got late night and daytime,” says the Director of Programmatic TV for Adobe. “What’s remarkable about […]

 
 

Viacom Joins List Of FreeWheel Partners: Comcast’s Clark

The two companies may be at the center of the current swirl of media consolidation chatter, but that hasn’t stopped them making a tie-up of their own in the meantime. This week, Comcast saw its FreeWheel video ad-tech unit partner with Viacom to improve the future of advanced TV ad advertising. That adds Viacom to […]

 
 

Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding

Header bidding, the technology tactic through which publishers can entertain multiple bids for ad inventory simultaneously in order to maximize the chance of higher bid prices, has grown in momentum over the last couple of years. But Criteo didn’t anticipate this kind of demand. When the ad-tech company launched Criteo Direct Bidder, one of its header […]

 
 

Alphonso’s Upadhyay Brings Planning & Attribution To Local TV Ads

Over the last year, some of the big national US TV networks have been rolling out advanced advertising capabilities allowing advertisers to plan a more targeted campaign, and measure the cross-screen effects. But the local market doesn’t have to be left on the sidelines, says one ad-tech provider. Alphonso‘s offering brings the ability to retarget […]

 
 

Altice Launches National, Cross-Screen Advertising Solution with “a4”

After a year in which it acquired Teads (video ads), miLibris (digital publishing), Audience Partners (ad-tech), Placemedia (advanced TV ads) and more, multi-national cable company Altice is making a step change to unify its ad offerings. In April, the Netherlands company’s USA division, which bought Cablevision in 2015, launched a4, a business allowing advertisers to build […]

 
 

New Telemundo Miami HQ Is NBCU’s Hub For Researching, Reaching U.S. Hispanics

Many U.S. marketers recognize the importance of Hispanic consumers but lack the research and content-creation resources needed to reach them most effectively. NBCU has just delivered those resources in the form of a new $250 million, state-of-the-art facility in Miami. The 500,000-square-foot Telemundo Center houses “eight studios the size of eight football fields and newsrooms […]

 
 

NBCUniversal’s “CFlight” Will Prove Missing 15% Of Viewing: Molen

On the spectrum of ad-tech bold moves, it has to rank high. Last week, NBCUniversal announced it would create nothing less than “the industry’s first unified advertising metric”. So-called CFlight is a new measurement metric that aims to give advertisers a total sense of campaign viewership across screens, creating a new currency and offering guarantees […]

 
 

Ken Auletta: Congress Has Facebook and Google in Their “Target Zone”

MIAMI-Veteran advertising and media author Ken Auletta predicts Facebook CEO Mark Zuckerberg is “going to get beat up” when he appears before Congress beginning today. But he doesn’t see any easy answers to reining in big digital companies. “He’s just a prop,” Auletta says of Zuckerberg. “They’re the actors and they’re going to perform on […]

 
 

GroupM’s Irwin Gotlieb Predicted A Future Of Performance, Outcomes And Data Granularity

Three years ago, GroupM Global Chairman Irwin Gotlieb foresaw a future that would be “much more performance-based” and focused on outcomes as opposed to media delivery. “I believe that it will be enabled by granularity of data, census-level data. Instead of broad-scale attribution modeling it will be census-level attribution calculations,” Gotlieb said at the time. […]

 
 

Shorter Festival, More To Offer: Cannes Lion’s Managing Director Jose Papa

Is Cannes Lions still relevant? That’s the question occupying Cannes Lions International Festival of Creativity managing director Jose Papa. The festival has long been a Mecca for advertising types – and, increasingly, those from other industries, too. But, last year, the Wall Street Journal reported ad agencies were cutting costs amid a downturn that was just beginning. At the […]

 
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