Using Precision Data to Build Brands, a Beet.TV Leadership Series, presented by Kroger Precision Marketing

The promise of retail data has long been to connect an advertising dollar to a customer’s purchase. But what happens when sales drop unexpectedly? The data can often show what happened and who was involved, but the crucial context of why it happened frequently remains a mystery. A richer understanding is emerging from the practice […]

In a rapidly shifting marketplace, brands are leaning more heavily than ever on retail data to navigate economic volatility and changing consumer behavior. Jenny Holleran, vp of media, insights and loyalty at Kroger Precision Marketing (KPM), discussed how retail media networks are reshaping marketing strategy during an interview with Beet.TV contributor David Kaplan. Data signals […]

Retail data has evolved from custom audience building within a handful of networks to becoming a critical component that enhances first-party data sets, creating more dimensional customer understanding when integrated through clean room environments. “When you’re looking at Acxiom data plus retail data, it just makes a more three dimensional picture more so than if […]

Retail data is transforming the way brands plan and execute campaigns, but not by changing advertising fundamentals. Instead, data enables marketers to get closer to the customer, says Bruce Williams, chief media officer for the Americas at Dentsu. “Retail data really isn’t changing the way that we’re thinking about advertising today,” Williams told Beet.TV Editorial […]

Retail media has quickly become one of the most powerful forces shaping commerce, but its role is no longer just about driving transactions, said Bernie Che, senior director of retailer acceleration at Flywheel Digital. Speaking with Beet.TV contributor David Kaplan, Che said in this interview that retailers are now “a data source, an audience creator […]

The world of retail media has long been defined by its proximity to the point of purchase, mastering the art of converting a browser into a buyer. But the upper-funnel world of brand building and storytelling has often remained a separate discipline, measured by different metrics and executed on different platforms. Now, a new partnership […]