‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite

VIEQUES, PR – The prospect of dynamically tailoring individual scenes within video ads for targeted viewers is mind-blowing – and headache-inducing. Last year, a poll of senior global marketers said personalized ads made for higher response and engagement rates. But, for marketers and the agencies who make the ads, getting there is not easy, a panel convened by […]

 

SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content contributors, including CBSi, Kiplinger, Mode, Popsugar and AOL, as well […]

 

Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

LAS VEGAS – Content@Scale, the new content marketing platform launched by Starcom Mediavest Group, will soon add video capability to its text article re-distribution offering. The service lets marketers licence “evergreen” articles from 15 US publishers to re-use as content in display ad units. Flite CEO Will Price, whose technology powers the service, says he […]

 

Publicis Groupe’s VivaKi Unit Teams with Ad Tech Start-ups in “Ventures”

CHICAGO – VivaKi, the digital agency unit of the Publicis Groupe, has forged strategic alliances with about 15 emerging ad tech companies in a mutually productive relationship, explains Alyson Hyder, VP, Ventures at VivaKi, in this interview with Beet.TV Some of the companies in the program are Flite, Mass Relevance, Nativo and Visible Measures.  Hyder […]

 

Flite CEO Price: Hot Trend Advertises To Individual Customers

CANNES — When it comes to digital advertising: “The big trend I’m seeing is starting to think about users as opposed to buying audience,” according to one ad tech service vendor. Will Price, CEO of content marketing technology firm Flite, tells Beet.TV: “It used to be that brands would buy context to get their messages across. […]