When West Elm first dipped its toes into video ad retargeting a few months ago, the furniture and housewares retailer set “a pretty solid benchmark” for measuring the outcome. “For us, video retargeting has been extremely powerful,” the company’s VP of Innovation, Luke Chatelain, said in a panel discussion at Beet.TV Leadership Summit titled Outcomes. […]
Judging digital video campaigns based on the success metric of actual business outcomes can solve industry problems beyond calculating direct ROI, according to the CEO of video marketing technology provider Eyeview. “We’re trying to get brands, agencies and the ecosystem to move away from all this arbitrary proxy metrics of clicks and completions and demo […]
LAS VEGAS – Is the advertising industry stuck on so-called intermediate metrics when judging the performance of their video campaigns? Oren Harnevo thinks so. The CEO and Co-Founder of Eyeview believes there’s no substitute for actual outcomes, meaning a person sees a video and then buys something. “A lot of the video campaigns you see […]
While video’s function in advertising has historically been for branding, it’s now possible to track its impact on sales. While television has been a kind of black box in terms of available insights into how a campaign has actually performed, “now digital closes the loop,” observes Oren Harnevo, CEO of Eyeview, a video ad platform, in […]
FORT LAUDERDALE — What place creativity when ads can be scientifically created to match viewer emotions using all manner of data points? Eyeview, a vendor which helps personalize video ads according to targeting criteria, thinks the two disciplines connect. “For example, a retailer has 100,000 products in different locations, different prices,” says Eyeview CEO Oren […]
HOLLYWOOD, Florida – The year 2017 will see WPP’s Xaxis increasingly focus on performance outcomes for its clients’ video ad campaigns. “Every campaign that we will run will have a KPI that is considered very important to the advertiser that we will achieve,” says David J. Moore, who is President of WPP Digital and Chairman […]
CANNES — Video ad tech vendor Eyeview is now up to $58m in funding across six rounds, after it took a $21.5m series D round from an investor in its native Israel this month. Qumra Capital is a new investor addition to the line-up. Eyeview says it will use the funding to further invest in its sales, […]
FORT LAUDERDALE — The potential to target individual TV viewers using one of an array of pre-prepared custom ads will fundamentally change the way the business works – but the people who make those ads are going to have to catch up first, a panel discussion heard. Asked if the current wave of new advertising technology […]
FORT LAUDERDALE — Last year was been characterized by the industry wondering when TV platforms would open up to support addressable TV advertising. This year seems to have been characterized by actual roll-out. Next year could mean larger-scale adoption. “The concept of being able to target according to CRM data on television is crazy-unique,” says Eyeview […]
The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP. He shares his views on advanced TV and data with Maria Mandel Dunsche, VP, head of marketing for AT&T Adworks. This […]
Session Location: All sessions are in Studio 234, one meeting space, on the second floor. There is no registration check in, just join us. Individual tapings will happen, also on the second floor, in Studio 5 and the Gallery. Wednesday, November 11 4:00 – 6:00pm Keynotes: A Series of 20-Minute Conversations Jason Brown, VP, Advertising […]
In the age of ad tech software abundance, many marketers are now choosing to take on some of the tasks previously managed by their agencies and buyers. That is the same trend being seen by Eyeview, whose technology lets advertisers personalize video creative for individual viewers, as it builds up its demand-side platform to enable programmatic […]
Addressable TV, the sending of TV ads to specific cable or satellite boxes, is developing but its growth is limited by supply. MSO’s including AT&T DirecTV, Cablevision and others offer only two-minutes per hour. But that is going to change. It will be driven by media agencies who will buy national programming and allocate […]
November 11-13, 2015 The W Fort Lauderdale with Keynote Speaker: Irwin Gotlieb, Global Chairman, GroupM Jason Brown, VP, Advertising Sales, AT&T AdWorks Kristin Dolan, COO, Cablevision Systems Scott Ferber, CEO, Videology Lou Paskalis, SVP, Media, Bank of America Tracey Scheppach, EVP, Precision Video, Starcom MediaVest Group Eric Solomon, SVP, Precision & Planning, Nielsen Featured Speakers: […]
presented by & Program of Events Thursday, January 22 Friday, January 23 Saturday, January 24 Special Participants Important Information Thursday, January 22 12 noon – 6:00 p.m. Video interviews will be conducted with early arriving participants in Studio 7 (on the conference floor level). All participants should book a 10-minute block with katy@beet.tv These individual […]
Brands that previously let their ad agencies get on with the business of advertising are increasingly using available new technology platforms do do some of the work themselves. So is the very existence of the media agency under threat? Not according to one agency exec who has just crossed to the other side. “More clients […]
In 2015, WPP’s large portfolio of digital agencies, tech providers and content companies, which are fully or partly owned by WPP, will be organized into a “complete” offering that can “compete with any company in the world,” says David J. Moore, President of WPP Digital and Chairman of Xaxis, in this interview with Beet.TV Moore […]
Eyeview is serving customized video ads for a number of big consumer brands including Land Rover and Lowe’s, delivering customized versions of creative to individual consumers, explain Oren Harnevo, CEO, in this interview with Beet.TV Harnevo calls it “programmatic creative,” delivering a sort mash-up existing and new campaigns which are targeted with rich data, powered […]
We are pleased to announce plans for the next Beet Retreat, our fourth annual meeting of senior industry leaders for three days of workshops, networking, and taped sessions. The event will take place at the W Fort Lauderdale, Florida. The presenting sponsors are AOL and Videology. Participants Will Include: Dan Ackerman, SVP, […]
Personalized ads can deliver better results for brands when it comes to awareness as well as intent to purchase, says Oren Harnevo, CEO and co-founder of Eyeview, a personalized video ad platform, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “The performance of brand favorability is much better,” he says, adding […]