FORT LAUDERDALE — What place creativity when ads can be scientifically created to match viewer emotions using all manner of data points?
Eyeview, a vendor which helps personalize video ads according to targeting criteria, thinks the two disciplines connect.
“For example, a retailer has 100,000 products in different locations, different prices,” says Eyeview CEO Oren Harnevo. “We help them create 100,000 or a million ads for different products, different prices, different locations.
“When you create 1,000 ads, there’s not a lot of emotion. To create a lot of creative, you need to understand data.”
Eyeview last week hired VideoHub’s Anthony Risicato as chief strategy officer, after doubling its headcount through 2014.
Harnevo was interviewed at Beet.TV’s annual executive retreat by Furious Corp founder and CEO Ashley J. Swartz.