David Moore: Publishers Must Unite To Make An Open-Web ID Ecosystem

In the face of the digital ad duopoly, many rival publishers in parts of Europe and South America have, over the last three years, began begun putting aside their differences. In search of bigger audience scale and more user detail, they have began pooling audience ad data, in a bid to impress ad buyers who are […]

 

‘Creative DMPs’ Will Help Threatened Agencies Adapt To Dynamic Creative: Xaxis’ Moore

Creative agencies are threatened by the emergence of new technology that necessitates a re-think in the means of producing video ads, and a new kind of software will need to arrive to help them through it. That’s the view according to veteran ad man David J. Moore, the chairman of WPP’s Xaxis programmatic outfit. Speaking at […]

 

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video

HOLLYWOOD, Florida – The year 2017 will see WPP’s Xaxis increasingly focus on performance outcomes for its clients’ video ad campaigns. “Every campaign that we will run will have a KPI that is considered very important to the advertiser that we will achieve,” says David J. Moore, who is President of WPP Digital and Chairman […]

 

“We Are Not a Trade Desk,” We are a Media Company, Xaxis Chairman David J. Moore

FORT LAUDERDALE –  WPP’s Xaxis unit is not a trade desk, but is a media company much like AOL or Yahoo.  It  is a “line item” for agency media plans,  says David J. Moore, Xaxis Chairman in this conversation with Nielsen’s Andrew Feigenson, Managing Director for Digital.  Moore notes that Xaxis has a large sales […]