Beet Retreat 2015

presented by

AOL & Videology

Program of Events

Thursday, January 22

12 noon – 6:00 p.m.
Video interviews will be conducted with early arriving participants in Studio 7 (on the conference floor level). All participants should book a 10-minute block with These individual interviews will take place throughout the event. Katy is coordinating. Please don’t book your interview with Katy during your panel section.

6:00 – 7:00 p.m.
Reception at the Living Room Bar

(on the outdoor terrace)

7:00 – 9:00 p.m.
Dinner at the S3 Restaurant

(At the street level of the Hilton, next door to the W)

Friday, January 23

7:00 – 8:00 a.m.
One-hour seaside run/walk.

Lead by two triathelites, Dave J. Moore and Tracey Scheppach! Meet at 7:00 promptly, across the street from W, on the seaside sidewalk. Run/walk to the right (south) to the public park and come back.

8:00 – 9:00 a.m.
Informal breakfast
Outside Studio 5, our main conference room.

Note on Format: The sections below are not panels, but groups organized around themes and expertise. The format will involve a series of 8-minute fireside chats with each participant and follow-up exchanges among members of each group. Each session will have a moderator. This rundown is subject to change.

9:00 – 10:30 a.m.
The Future of TV: Programmatic & Addressable

  • Dan Ackerman, SVP, Programmatic TV, (AOL Inc.)
  • Mike Bologna, President, Modi Media (WPP)
  • Joe Cady, VP, Digital Strategy & Sales, NBC Universal (Comcast)
  • Tim Castree, Managing Director, NA, Videology
  • Cordie DePacale, VP, Product, Mediaocean
  • Michael Glantz, Manager, Business Development, Simulmedia
  • Chris Monteferrante VP, Head of Advertising Sales,  AT&T AdWorks
  • James Rooke, GM, Business Solutions, FreeWheel (Comcast)
  • Tracey Scheppach, EVP, Innovations Director, VivaKi Starcom MediaVest Group (Publicis)
  • Moderator: Ashley J. Swartz, CEO, Furious Corp.

10:30 a.m. – 12:30 p.m.
The Programmatic Video Revolution

  • Sean Buckley, SVP, SpotXchange
  • Mac Delaney, SVP, VivaKi (Publicis)
  • Brent Gaskamp, SVP, Videology
  • Marta Martinez, Global Head of Video Sales, AOL Inc.
  • David J. Moore, Chairman of Xaxis
  • Dan Mosher, SVP, BrightRoll (Yahoo)
  • Veena Rayapareddi, Vice President, Magna Global (IPG)
  • Jay VanDerzee, Head of Media Platform Sales, Americas, Google Inc.
  • Moderator:  Andrew Feigenson, Managing Director, Digital, Nielsen

12:30 – 2:00 p.m.
Lunch: The Terrace

2:00 – 5:30 p.m.
Video Monetization: Native Advertising, “Outstream” Ads, Personalized Pre-Roll and Content Marketing

  • Jim Daily, GM, North America, Teads
  • Tal Chalozin, CTO and Co-Founder, Innovid
  • Brian Danzis, Chief Revenue Officer, Virool
  • Gian Falgoni, C-Founder and Executive Chairman, comScore
  • Oren Harnevo, CEO, Eyeview
  • David J. Moore, President, WPP Digital & Chairman of Xaxis
  • Richard Kosinski, President, Unruly
  • Shenan Reed, President of Digital, MEC North America (WPP)
  • Mitchell Reichgut, CEO, Jun Group
  • Adam Singolda, CEO, Taboola
  • Moderator: Ashley J. Swartz, CEO, Furious Corp.

7:00 – 9:30 p.m.
Reception and Dinner Gala: The Courtyard (of the W)

10:00 p.m. – midnight
Drinks: VIP Living Room & Terrace (of the W)

Saturday, January 24

8:00 – 9:00 a.m.
Networking Breakfast

Outside Studio 5

9:00 – 10:30 a.m.
Data & Analytics Are Powering the Game

  • Gian Fulgoni, Executive Chairman Emeritus & C0-Founder, comScore
  • David Hohman, EVP, Agency Solutions, Nielsen
  • Kevin Lenane, CEO, Veenom
  • Stefan Maris, Product Manager, Civolution
  • Irfon Watkins, CEO, Coull
  • Moderator: Ashley J. Swartz, CEO, Furious Corp.

10:30 a.m. – 12:30 p.m.
The Video Opportunity for Publishers 

  • J.R. McCabe, SVP, Video, Time Inc.
  • Sara Poorsattar, Director of Product Management, The New York Times
  • Moderator: Peter Naylor, SVP Sales, Hulu

12:30 – 2:00 p.m.
Working Lunch: The Future of Advertising and Media

  • Tim Castree, Managing Director, NA, Videology
  • Mac Delaney, SVP, VivaKi
  • Marta Martinez, Global Head of Video Sales, AOL Inc.
  • David J. Moore, President, WPP Digital, Chairman, Xaxis
  • Moderator:  Gian Fulgoni, Chairman Emeritus and C0-Founder, comsCore

2:00 – 5:00 p.m.
Beach/Pool Networking Time

(details to follow)

7:00 – 9:30 p.m.
Closing Reception and Farewell Dinner
Private Terrace, The Atlantic Hotel

(Five minute walk from W, 601 N Fort Lauderdale Beach Boulevard)

Special Participants

We are delighted to welcome these industry leaders to the event, who will be joining for the entire program.

  • Brian Cullinane, Head of Business Development, VideoElephant (Ireland)
  • Diego Leonel de Cervantes, CDO, Azeteca TV (Mexico)
  • Stacie Danzis, Director of Digital Sales, A+E Networks
  • Aden Forshaw, CTO, Coull
  • Jane Hong, Head of Industry, Media & Platforms at DoubleClick, Google Inc
  • James Kreckler, SVP, Video Sales, Media Digital Sales, NBC Universal (Comcast)
  • Joe Krokus, Senior Commercial Director Advertising Solutions US, Civolution
  • Victoria Monsul, Account Manager, WSJ Custom Studios
  • Jamie Power, Sr. Partner, Addressable Media, Modi Media (WPP)
  • Bertrand Quesada, Co-Founder & CEO, Teads
  • Anthony Risicato, Chief Strategy Officer, Eyeview
  • Jack Rotherham, CMO, FreeWheel (Comcast)
  • JT White, Head of Product, Furious Corp

Video & Social Media

Please follow us at @Beet_TV and the hashtag for the retreat, #beet15. We are not streaming live, but you can tweet the sessions as you like. Remember all sessions are on-the-record for future publication on Beet.TV and via its syndication network.

About the W Hotel, Fort Lauderdale

For activities at the W, like the spa and gym, or boating/fishing trips, contact the concierge.There are two pools at the W. We recommend the “towers” pool which is quieter. The beach is nice but regrettably there is no bar service! So, bring your own and the attendant can give you lounge chair and towel.Regarding your connection from the airport, taxis are plentiful and reasonable – and just 15 minutes away.Looking forward to welcoming you next week!


Beet Retreat