Eyeview is serving customized video ads for a number of big consumer brands including Land Rover and Lowe’s, delivering customized versions of creative to individual consumers, explain Oren Harnevo, CEO, in this interview with Beet.TV
Harnevo calls it “programmatic creative,” delivering a sort mash-up existing and new campaigns which are targeted with rich data, powered by the company’s DSP.
Beet’s Ashley J. Swartz interviewed Harnevo at the company’s industry event held in Manhattan last week.
More on Eyeview in this recent Q&A with Harnevo in AdExchanger.
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Disclosure: This is one of a series of interviews we produced at the event as part of sponsorship arrangement with Eyeview.