‘Complexity Of Change’ Spurred Campbell Soup Global Account Review

MIAMI-When Cambell Soup Company put its huge creative and media account into review last year, it didn’t seek the usual “spec creative” from contenders. Unlike when the company hired BBDO back in 1954, Campbell was looking for a partner to help it navigate “the pace and complexity of change.” Last month, Publicis Groupe was awarded […]

 

Identity Data Yields A ‘Very Dynamic Way’ Of Viewing Consumers: BBDO EVP Sharona Sankar King

NEW YORK – While there’s always been a research component of creative agencies, what’s different now is the availability of identity based data. It enables brands to “travel with an individual and understand how they live and what motivates them throughout their day to consume different brands,” says Sharona Sankar King, EVP, Head of Marketing […]

 

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video

HOLLYWOOD, Florida – The year 2017 will see WPP’s Xaxis increasingly focus on performance outcomes for its clients’ video ad campaigns. “Every campaign that we will run will have a KPI that is considered very important to the advertiser that we will achieve,” says David J. Moore, who is President of WPP Digital and Chairman […]