Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky

When it comes to measurement styles, video in the market is divided between TV replacement money and performance measurement buys, says Brian Pozesky, Chief Marketing Office for Eyeview, in this interview with Beet.TV. Interestingly, brand marketers are among the advertisers moving more aggressively in video marketing, but they’re staying with GRPs for measurement rather than […]

 

Nielsen’s Eaton: OCR Ratings Ushers More Money Online

TV dollars are beginning to shift to digital and more will come in the year ahead, says Tom Eaton, VP Client Services, Platform Group at Nielsen in this interview with Beet.TV. That transition started with a trickle, and became more significant at last year’s upfront, he says. Having a GRP-like measurement in online in the OCR […]

 

Data Exec Says Video Primed for Performance Measurement

Video is primed for more detailed real-time measurement, says John Wallace, CEO of data insights company DataSong, in this interview with Beet.TV about video marketing. In fact, video is a key growth area for the company, which has logged a 60% growth rate in the last few years. DataSong measures media performance, including click streams to […]

 

Mercedes Looks Beyond Awareness in Video Ads

An impression does not equal awareness. Those are the watchwords from Scott Martino, Marketing and Analytics Lead at Mercedes-Benz, in this interview with Beet.TV about video marketing. “We should reconsider what awareness means. You need to show what awareness is and I don’t think simply serving an impression is accomplishing the goal. We should be more […]

 

Personalization of Video Is Powerful and Virtual Reality will Make it Real, MediaVest’s Anselmo

Video personalization is going to be powerful development where consumers and control and create their own advertising experience.   It will be fully realized when virtual reality becomes widely adopted, but for now two dimensional personalizing works, says Jon Anselmo, Head of Digital Activation at MediaVest. We spoke with him last month in New York […]

 

“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover

Creative optimization of video assets, meaning the personalization of a digital video advertisement delivered to targeted consumers, is driving Web activity and ROI, explains Kim Kyaw, Manager of Digital Marketing and Social Media for Land Rover, in this interview with Beet.TV The automaker uses Eyeview to customize video ads to consumes in some 90 markets, […]

 

MediaStorm Finds Value in Highly Targeted, Customized Ad Units for Entertainment Clients

MediaStorm, an independent media agency that represents a number movie studios and television programmers and networks, is finding high efficiency in providing online video ads that are customized for specific consumers, says Charlie Fiordalis, Managing Director, in this interview with Beet.TV He cited the work of Eyeview in delivering versions of film trailers that match […]

 

Eyeview Bringing “Creative Programmatic” to Online Video Advertising

Eyeview is serving customized video ads for a number of big consumer brands including Land Rover and Lowe’s, delivering customized versions of creative to individual consumers, explain Oren Harnevo, CEO, in this interview with Beet.TV Harnevo calls it “programmatic creative,” delivering a sort mash-up existing and new campaigns which are targeted with rich data, powered […]