The Future of TV: Coming Into Focus at Beet Retreat Miami, November 16-18

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

 
 

AT&T AdWorks Goes After Multiple Screens For Ads

FORT LAUDERDALE — AT&T AdWorks says three clients are beta-testing its recently-announced cross-device ad targeting capabilities. This month, the division announced it would offer integrated addressable advertising campaigns across TV and mobile devices, letting advertisers reach the same consumers with the same message across multiple screens. “We’re in three betas with three Fortune-500 companies,”according to AT&T AdWorks ad […]

 
 

Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

FORT LAUDERDALE — We’re not there quite yet – but we could be soon, if clients get their way. That’s the view of one industry exec casting her eye over the prospects for how so-called “programmatic” advertising technologies might revolutionize TV ad buying. “In the beginning of 2015, there were some big announcements that … made a […]

 
 

VivaKi’s Reorg Embeds Programmatic Through SMG: Delaney

Publicis’ VivaKi unit is rethinking the way it delivers programmatic services, moving from a centralized offering to threading the discipline throughout sibling agency departments. In this video interview, SMG programmatic SVP Mac Delaney tells Beet.TV the move mirrors the way digital has always been centralized first, distributed later. “My team is rolling into the individual […]

 
 

Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

After originally being considered a last resort, so-called “programmatic” methods of trading online ad inventory are moving up publishers’ pecking order, according to one platform exec. “The traditional model is ‘let’s sell everything we can up-front through a direct sales model and then whatever’s left let’s push in to our SSP platform or exchange environments’,” SpotXchange platform SVP Sean Buckley tells Beet.TV. “Now we’re […]

 
 

AOL Goes Short At Prime-Time To Reach Viewers: Martinez

AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices. In this video interview, Marta Martinez, Global Head Video Sales at AOL Platforms, tells Beet.TV that the company’s videos are available on 166 devices… “(Consumers) normally watch three shows – in 65% of the cases, they watch […]

 
 

Civolution Syncs TV, Online Ads For Amplification

Dutch video technology company Civolution says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices. Civolution’s technology can trigger online ads in time with broadcast TV ads.  It has recently rebranded it’s TV synch company as Teletrax. “Let’s see you […]

 
 

Brands Not Afraid To See Full Ad Data: Veenome’s Lenane

These days, many ad tech vendors offer to give brands and networks the data that reveals the true effectiveness of their ads. But which side wants to see that data, and which would rather look away? “If a big ad network doesn’t like what they see…  they don’t necessarily want to come back (to us),” […]

 
 

Videology’s Gaskamp: Most Of Our Ads Are Upfront

In the emerging world of digital video advertising, many in the industry are getting excited by the possibility of programmatic-style real-time video ad buying, as well as by dynamically-inserted video ads. But video ad tech platform Videology says most of the ads its clients buy in videos are bought more in advance like that, just […]

 
 

Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni

Digital advertising has grown fast over the last few years – but its surge is not causing the overall advertising economy to inflate, says an ad measurement veteran. “Digital has skyrocketed – but it’s coming from other budgets,” according to comScore executive chairman emeritus Gian Fulgoni. “Total US advertising spending is not growing consistently at 10%. “One […]

 
 

Ad Tech Consolidation Doesn’t Mean Walled Gardens: BrightRoll’s Mosher

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad tech platform vendors? So, as consolidation occurs, will vendors under new ownership be temped to lock customers in to their parents’ business ecosystem? “That’s one of the risks,” according to Brightroll marketplace SVP […]

 
 

Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

Making your video ad shareable doesn’t just mean a wider audience – it increases its chances of stimulating real marketing outcomes, says Richard Kosinski, president of video measurement agency Unruly Media. That company produces the Viral Video Chart and tracks how videos are watched and shared on the web for brands. Kosinski says he can predict, using science, how successful […]

 
 

Small TV Networks Allow Programmatic Buying By Magna Global Advertisers

The US TV business has moved another step closer to selling its advertising programmatically, with 15 small broadcast networks signing up to allow programmatic buying by clients of IPG Mediabrands’ Magna Global investment unit. Its data-driven ad targeting capabilities will be used by small networks whose ratings are not typically captured by measurement agencies, to […]

 
 

Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study

French video ad tech company Teads has lately been shouting about the performance of its ad format InRead, which inserts auto-playing video ads between text paragraphs on major publisher sites. Now it is using a study commissioned from Nielsen to claim it outperforms its competitive video ad format technology. According to Nielsen’s comparison, more viewers of […]

 
 

Google’s AdX Bigger Than Global Stock Markets: Vanderzee

It is often said that the “programmatic” shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to Wall Street. But, on one measure, it’s already bigger than that. “The number of transactions now on the DoubleClick Ad Exchange, if you add them together, is larger than every stock […]

 
 

Not Enough Data About Video Content: Coull’s Watkins

For an ad tech industry used to talking so much about “data” these days, it may seem counterintuitive to suggest that there is insufficient data around. But that’s the reality when it comes to video, says one video ad tech exec. “There’s a paucity of data,” says Irfon Watkins, CEO and co-founder of Coull, a Bristol, UK-based company whose […]

 
 

VivaKi Spreads Its Expertise Across SMG: Delaney

FORT LAUDERDALE — Recent reorganisations within Publicis’ Vivaki unit see digital expertise built up over the latter group’s existence moved from its Audience On Demand division to other agencies within the sister SMG group. The Drum reports on the changes here. “The largest group within AOD – the client services group … those individuals are […]

 
 

Mexicans Embracing Mobile Video in Big Numbers: Azteca’s De Cervantes

FORT LAUDERDALE — Mexican viewers are flocking to mobile screens – but not all advertisers are following suit, according to one leading broadcaster. “We see between 60% and 70% of the traffic coming through mobile,” says Azteca chief digital officer Diego Leonel De Cervantes. “The government is pushing a lot to have broadband for people – […]

 
 

Simulmedia Shows Purchase Outcomes From TV Ads: Glantz

FORT LAUDERDALE — Dave Morgan’s latest advertising technology venture, Simulmedia, has already been helping advertisers buy ads on linear TV using digital data. Now it is also helping them close the loop, showing how TV ads lead to confirmed purchase behavior. “We have access to set-top box data,” Simulmedia business development manager Michael Glantz tells Beet.TV […]

 
 

“An Uncertain Time” in AdTech: Nielsen’s Feigenson

FORD LAUDERDALE — It has been a whirlwind couple of years in digital ad technology platforms, with the onset of “programmatic” quickly shaking up the sector. What are the views from one company whose input to the space endures? “We are in an uncertain time,” according to Nielsen Digital MD Andrew Feigenson. “There’s a lot of […]

 
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