CANNES — Video ad tech vendor Eyeview is now up to $58m in funding across six rounds, after it took a $21.5m series D round from an investor in its native Israel this month.

Qumra Capital is a new investor addition to the line-up. Eyeview says it will use the funding to further invest in its sales, marketing, and engineering efforts.

Eyeview CEO Oren Harnevo tells Beet.TV the company provides “outcome-based video marketing”.

“We commit to sales returns for our advertisers,” he says. “We provide return on ad spend. They see how their dollar worked.”

Specifically, it does that by slicing video ads in to many different possible combinations of scenes, targeted for individual viewers.

“We take original creative and create hundreds of thousands of different videos about the different types of toothpaste, about the different stores you can buy them on,” Harnevo adds. “We’ll match down to the individual level with the right video ad.”

 

This video part of “Beyond the Pre-Roll: the Transformation of Video Advertising,” a series produced at Cannes Lion 2016, sponsored by ConvertMedia. For more videos from the series, please visit this page.