Interactive TV Has Finally Reached Maturity: Chalozin

The dreams go back a long way. In the 1990s, conceptual fantasies of shopping, browsing and navigating on-demand “interactive TV” were everywhere – and it seemed like the future was just around the corner. Then… not much. The internet boomed and video eventually graced connected screens. But interactive TV was still largely an unrealized dream. […]

 
 

Roku Leading The Charge On Interactive Ads: Innovid’s Chalozin

There are now so many device options for receiving television “over the top“, that the space underneath the bottom of TV sets is becoming cluttered. But one stands head and shoulders above others, according to a boss from one tech company helping advertisers deliver in to the new channels. “(There is) anything from smart TV, a Samsung or […]

 
 

Ad Personalization, Content Discovery Are Focus Of Beet Retreat Miami Panel Featuring MediaLink, Innovid, TiVo And Sorenson Media

MIAMI – The old adage “don’t take it personally” will be upended in the world of advanced television. Respecting viewer attention and guiding them to relevant content are going to be critical elements in perpetuating the ad-supported business model. Such observations arise when people in key positions peer beyond what’s currently happening in the TV […]

 
 

Three Ways OTT Ads Are Different, According to Innovid’s Chalozin

MIAMI — Slowly but surely, TV advertising has arrived on the internet. But now it needs to start functioning more like TV advertising again. In this video interview with Beet.TV, one of the leading platforms helping brands deliver ads to over-the-top TV platforms says the potential is huge – but OTT ads are a different […]

 
 

Innovid’s Chalozin On Internet TV’s UX Imperative

VIEQUES, PR — Around the world, television sets are getting connected to the internet – and that is creating a huge new opportunity for a new breed of gatekeeper. But the new broadcast contenders should not just assume they will become all powerful. One executive brokering the future of connected TV advertising thinks quality of […]

 
 

How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss

VIEQUES, PR — The IAB may have a list of standard ad formats, the hymnsheet that the online advertising industry sings from. But ad formats are changing every day. Publishers and platforms go on tinkering with offering new ad experiences in a never-ending quest to push the boundaries and increase consumer attention. But what happens when […]

 
 

Beet.TV Summit March 9: Xaxis, BBDO, Eyeview, MediaMath And Others To Examine Performance Video

HOLLYWOOD, Florida – The year 2017 will see WPP’s Xaxis increasingly focus on performance outcomes for its clients’ video ad campaigns. “Every campaign that we will run will have a KPI that is considered very important to the advertiser that we will achieve,” says David J. Moore, who is President of WPP Digital and Chairman […]

 
 

After Modi Deal, Innovid ‘Enters The Gate Of Media Giants’

Straight from striking an important partnership with Group M’s advanced TV division MODI Media, video ad-tech outfit Innovid is aiming to buddy up with the Goliaths of the industry – whilst challenging some of their more myopic tendencies. Innovid, which helps brands create, deliver and measure video ads for a range of 25 online TV platforms, was […]

 
 

Innovid Measures Snapchat’s Vertical Videos For Brands

MIAMI — Snapchat is becoming a video behemoth, clocking up a reported six billion daily views in February, up from just two billion nearly a year earlier. Unlike some other video platforms, however, insight in to individual performance is relatively hard to come by inside the app. That’s why Innovid, the video advertising technology company, sought a […]

 
 

Innovid Connects Mobile To TV, Plans 2016 R&D

LAS VEGAS — With $25m raised in 2015, personalized video ad creation and delivery firm Innovid has now taken a total $56.m in venture funding over its eight years of operation. So what does the New York-based company plan to do with the latest money? “That new capital will help us fuel the growth,” co-founder Tal […]

 
 

Innovid Raises $27.5 Million in New Round

Innovid, a video adtech company that allows marketers the ability to serve and measure interactive advertising across screens, has raised $27.5 million in new funding, the company says. New Spring Capital has become the latest investor in the company, while all previous investors, including Sequoia Capital Israel, Genesis Partners, Vintage Investment Partners, Cisco Ventures and T-Venture, participated in […]

 
 

Video Ad KPIs Are Changing: Innovid’s Chalozin

COLOGNE — Today, the price advertisers pay for ads in online videos is set by the number of impressions or clicks from that video. But things are starting to change, says one ad tech vendor. “The pricing for video right now is predominantly CPM,” Tal Chalozin, CEO of Innovid, which helps turn video ad spots in […]

 
 

Innovid Rolls Out New Targeting Tools

Advertising tech platform Innovid is rolling out real-time synchronized ads this year, says CTO Tal Chalozin at the recent Beet.TV executive retreat. As it expands deeper into targeting technology, Innovid has begun working with Cisco to bring tools to second screen apps by targeting ads to relevant keywords in the content of the show. The Innovid server delivers a targeted ad […]

 
 

Advertisers Starting To Slice Up Ad Spots: Innovid’s Chalozin

FORT LAUDERDALE — To spread their messages across so many different kinds of marketing channel these days, advertisers are going to have to create spots for more formats than just standard, 30-second TV ads. Fortunately, that is now beginning to happen, says Innovid CTO and co-founder Tal Chalozin. “In order to really apply sophistication on […]

 
 

Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin

Unscrupulous publishers are causing advertisers sleepless nights by automatically playing video ads despite being out of human view, “below the fold” of web browser windows. So could mobile provide safe sanctuary? “The nice thing about the walled garden of iOS, and sometimes android as well, is that you cannot really run things ‘below the fold’,” […]

 
 

Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud

The consortium of video ad tech companies which set out to harmonize measurement standards using open-source code is celebrating its first anniversary having grown its membership six-fold, says one of the founding members. OpenVV launched a year ago under the auspice of TubeMogul, Brightroll, Innovid, LiveRail and SpotXchange to open-source software for measuring true video viewability, […]

 
 

Innovid’s Chalozin: Ad Buyers Are Moving to Cross-Platform Investment

While the online media landscape is highly fragmented , some in the advertising chain are beginning to piece to overcome the disparate ecosystem by taking advantage of platforms that put technology niceties in the background, says one vendor. “It is a very fragmented market,” interactive video ad tech firm Innovid‘s co-founder and CTO  Tal Chalozin tells […]

 
 

Innovid’s Chalozin: Interactivity Multiplies Video Ad Engagement Rates

The pre-roll online video ad business is still growing. Indeed, premium video CPMs rank way higher than for display. But some think it could grow a lot larger if those ads were more than just linear streams. Video ad tech outfit Innovid helps advertisers create video ads with “calls to action”. “You can open a microsite […]

 
 

Innovid Sees 4X Lift for Interactive Video Ads, Inks Deal with VivaKi

VIEQUES, PR – Innovid, a digital video services company that provides interactivity to in-stream ads across multiple platforms, sees a 4X “lift” in impact with ads that have interactive elements, vs. static ads, says Tal Chalozin, CTO and co-founder in this interview with Beet.TV In the interview, he talks about the company’s integration with various […]

 
 

Interactive Video Technology Innovid Aims for VOD Next, Lures New Brands

Interactive ad technology company Innovid is aiming to expand into cable video-on-demand, says Tal Chalozin, Co-founder and CTO of Innovid, in this interview with Beet.TV. The company’s technology allows marketers to add interactive capabilities to online video ads, such as store locators, photo galleries and social sharing. The interactive ads have been used widely across […]

 
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