Eyeview Sees Boost in Ad Effectiveness with Creative Optimization

Personalized ads can deliver better results for brands when it comes to awareness as well as intent to purchase, says Oren Harnevo, CEO and co-founder of Eyeview, a personalized video ad platform, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “The performance of brand favorability is much better,” he says, adding […]