Outcome Measurement

Email Helps CTV Advertisers Engage With Consumers: Stirista’s Hamid Qayyum
9 Jan 2023
Attention Metrics Add New Dimension to Media Measurement: dentsu’s Brad Stockton
5 Jan 2023
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
27 Dec 2022
Marketers Can Expand Incremental Reach Among Cord-Cutters: TiVo’s Pete Mann
27 Dec 2022
TV Measurement Has Advanced ‘Light Years’ as Data Grow: Tatari’s Philip Inghelbrecht
22 Dec 2022
Advertisers Can Drive Lower-Funnel Results With CTV: MNTN’s Matt Collins
21 Dec 2022
CTV Combines High-Quality Content With Performance Insights: Index Exchange’s Alex Gardner
19 Dec 2022
Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas
15 Dec 2022
Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger
30 Nov 2022
Advertisers Are Pushing for Results from Advanced TV: Simulmedia’s Dave Morgan
30 Nov 2022
Excitement & Inertia: Albertsons’ Argyilan Wants A ‘Co-Op Garden’ Approach To CTV, Retail Media
28 Nov 2022
Major Brands Are Driving Adoption of CTV Advertising: FreeWheel’s Cameron Miille
22 Nov 2022
Ad Campaign Goals Call for Specialized Metrics: A+E Networks’ Roseann Montenes
8 Nov 2022
Consistent Media Presence Helps to Build Brands: A&E Networks’ Peter Olsen
7 Nov 2022
CTV Elevates Role of Consumer-Driven Advertising: Simulmedia’s Dave Morgan
6 Nov 2022
Ad Performance Gets Attention in Multichannel World: Camelot’s Sam Bloom
3 Nov 2022
Purpose Is ‘Getting Real’: Mindshare’s Richman
2 Nov 2022
Smart Surveys Prove Ad Impact In Times Of Turmoil: LoopMe’s Upstone
26 Oct 2022
Retail Media Is Evolving Into Full-Funnel ‘Commerce Media’: Publicis’s Jill Cruz
25 Oct 2022
Creative Is The Performance Lever: EDO’s Krim
24 Oct 2022