Outcome Measurement

With $80M in New Funding, EDO Uses AI To Take TV Performance Data Upstream
6 Apr 2022
Weaning Off CPMs: Sabio’s Stimmel Goes Beyond ‘Blunt’ TV
31 Mar 2022
‘Persuadable’ Audiences Are Most Compelling for Advertisers: 605’s Caroline Horner
29 Mar 2022
Addressability, New Currencies Will Define 2022 Upfront: Magna’s Molly Finnerty
24 Mar 2022
Beet Retreat Highlights Ways to Boost Campaign Outcomes: Sabio’s Jon Stimmel
8 Mar 2022
Roku’s Louqman Parampath Discusses Audience Guarantees for Streaming Video Ads
28 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022
How Retail Media Networks Win-Win-Win: McKinsey’s Huang
10 Feb 2022
Consumer Attention Is Key to Better Campaign Outcomes: OMD’s Chrissie Hanson
8 Feb 2022
LG Ads’ Matta Guarantees Outcomes From CTV Ads
27 Jan 2022
Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
How Data Latency Impacts Outcomes: TVSquared’s Hindlian
19 Jan 2022
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
14 Jan 2022
Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel
2 Jan 2022
Addressability Is Going Up The Funnel: Ampersand’s Barnet
29 Dec 2021
‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian
22 Dec 2021
Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes
21 Dec 2021
Agencies Should Look Closer At FAST’s Middle Tier: TripleLift’s Shields
20 Dec 2021
Horizon’s Campanelli Sees New Dawn For Media Measurement
16 Dec 2021
Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha
13 Dec 2021