SANTA MONICA, Calif. – The millions of households that have either canceled cable and satellite service or never signed up for it in the first place have pushed advertisers to find other ways to get their messaging on the biggest screen in people’s homes. Incremental reach among these audiences has become more important for brands in the past few years, leading television technology company TiVo to develop new services.
“We’ve come up with some strategic ways to use our solutions,” Pete Mann, senior director of sales, connected television, at TiVO, said in this interview at the Beet Retreat Santa Monica. “We do have a cord-cutter package.”
Advertisers can run campaigns to the group of 15 million households in TiVo’s footprint that are cord-cutters, or add to their efforts to reach addressable households through multiple video programming distributors (MVPDs).
“We could activate only in those 15 million households which would be purely incremental to any linear campaign that somebody’s doing,” Mann said. “In addition, we can be a nice complement to MVPD-addressable campaigns using our CTV footprint.”
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