Outcome Measurement

WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
Attention Can Drive Omnichannel Results: Teads’ Pintarelli
10 May 2023
Premium Longform TV: The Most Valuable Asset for Marketers
9 May 2023
InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes
4 May 2023
Comscore Taps Purchase Data To Help Measure Ad Impact
26 Apr 2023
Beyond CPG: datafuelX’s Shimmel Sees Purchase Data Spread In Media
25 Apr 2023
Retail Media and CTV Deliver Full-Funnel Results for Brands: Roku’s Sarah Monahan
24 Apr 2023
Purchase Data Are at Core of Outcome-Based Marketing: Affinity Solutions’ Damian Garbaccio
24 Apr 2023
Retail Media Networks Should Not Mark Their Own Homework: GfK’s Bhaumik
20 Apr 2023
Affinity Solutions CEO: How Purchase Data Can Fuel The Media Ecosystem
18 Apr 2023
Clean Rooms Are Worth It For L’Oréal
30 Mar 2023
How Attention Fuels Ads At The Gas Pump: GSTV’s McCaffery
30 Mar 2023
Incrementality Drives Uber’s Advertising Journey
27 Mar 2023
True Ad Outcomes Are Measured With Sales: Affinity’s Damian Garbaccio
9 Mar 2023
Cross-Platform Measurement Is Key Priority as Local Ads Drive Outcomes: Madhive’s Kristin Wnuk
23 Feb 2023
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
6 Feb 2023
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
31 Jan 2023
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
30 Jan 2023
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
26 Jan 2023