Outcome Measurement

Retail Media Networks Harness Data for Effective Targeting: Analyst Joanna O’Connell
20 Oct 2022
Amazon’s Thursday Football Drives High Website Footfall: EDO’s Krim
12 Oct 2022
Investments in Ad Ecosystem Will Get Results: VAB’s Sean Cunningham
29 Sep 2022
Lean Enough To Measure-Up: EDO’s Krim Finances The Future Of Media Analytics
16 Aug 2022
Measuring Attention to Ads Has Most Meaning in Sales Results: Carat’s Michael Law
26 Jul 2022
Measuring People’s Attention to Ads Includes All Their Senses: dentsu Media’s Doug Rozen
7 Jul 2022
Ad Metrics Need Consistency to Reflect New Viewing Behaviors: GSD&M’s Dave Kersey
6 Jul 2022
Retail Media Networks Drive Ad Outcomes for Brands: Kroger’s Halli Goddard
28 Jun 2022
InnovidXP Combines Data & Serving: Chalozin
27 Jun 2022
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
21 Jun 2022
Commerce Media Close the Loop Between Ads and Direct Sales: LUMA’s Conor McKenna
9 Jun 2022
Media Transparency Underpins CTV Ad Outcomes: Beachfront’s Katie Long
24 May 2022
Through The Looking Glass: VIZIO’s Norcross Fuels The Future
12 May 2022
Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian Gleason
11 May 2022
Outcome Guarantees Remain Challenging for TV Advertising: Magna’s Molly Finnerty
10 May 2022
Marketers Seek ROI Metrics From Retail Media: Dentsu’s Keith Camoosa
4 May 2022
Upfronts Without Nielsen Is A Can Of Worms: TVSquared’s Ivins
25 Apr 2022
MediaMelon’s Subramanian Wants to Turn QoE Toward Video ROI
25 Apr 2022
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
20 Apr 2022
Outcomes Are the New Table Stakes: Samba TV’s Coon on TV’s New Efficacy
19 Apr 2022