Location: Festival of Media/LATAM, Turnberry Isle Resort: October 30 Salon #2 Informal meetings from 9:30 a.m. – 5:00 p.m. 10:30 a.m. – 11:30 a.m. STAND WITH PUERTO RICO – An introduction by Andy Plesser, Beet.TV Julian Porras, CEO, Omnicom Media Group/LATAM, The Industry Must Help Eric Tourtel, SVP, LATAM, Teads, We Can Make a Difference […]
Omnicom Media Group and Beet.TV In a Call to Action with Founding Sponsors AT&T AdWorks and Teads #SWPR As some 600 marketing, media and adtech executives gather at the Festival of Media/LATAM conference near Miami on October 30, a program STAND WITH PUERTO RICO will launch to galvanize industry action to help Puerto Rico. In this video […]
Companies in the advertising and media industry can provide relief for victims of Hurricane Maria in Puerto Rico not only by their contributions but also by raising awareness of the dire conditions on the island, says Congressman José E. Serrano, D-NY. “Use their clout to let the federal government know that this is a humanitarian […]
Omnicom Media Group and Beet.TV In a Call to Action with Founding Sponsors AT&T AdWorks and Teads #SWPR As some 600 marketing, media and adtech executives gather at the Festival of Media/LATAM conference near Miami on October 30, a program STAND WITH PUERTO RICO will launch to galvanize industry action to help Puerto Rico. In the aftermath […]
“Winter” hasn’t come for ad-tech yet. The investment in video technology vendors keeps coming, even if the role of venture investors appears to be changing. Enterprise and education video technology platform Kaltura is taking a $50m investment from Goldman Sachs – the largest of seven rounds now totalling $166m, according to Crunchbase. The outfit announces it wants […]
VIEQUES, PR — In a world where there is insufficient supply of premium video to satisfy advertisers’ demand for ads, certain ad-tech vendors have found a way to help, by serving ads in between content. They are already a video paradigm agencies say will be most important to their clients’ portfolio, according to Forrester research commissioned […]
In the coming months, Beet.TV will provide a number of opportunities for its marketing partners. These will include thematic series, our unique coverage of industry events and partnerships around Beet’s leadership forums and executive retreats. Listed below are the principal events we will cover. Also listed are a number of half-day and full-day leadership forums. […]
The transformation of the media agency and its trading desk; the next evolution in programmatic; the new forms of video advertising across screens, will be among the topics explored at Beet Retreat, a two-day executive retreat being held on the Caribbean island of Vieques next week. Doug Ray, CEO of Carat U.S. will be among the […]
YuMe, one of the first video ad technology companies, has expanded its offering to publishers and advertisers with an “out-stream” video unit, the company announced this week. Unlike other YuMe solutions which involve in-stream video advertising, this delivers videos into relevant text articles, explains Stephanie Gaines, VP of Corporate Marketing, The introduction of the player […]
COLOGNE – Banner ads on mobile just “doesn’t exist in my mind” and the future is native advertising, delivered in innovative ways, says Chris Wallace, Mindshare’s managing director for digital in EMEA, in this interview with Beet.TV He speaks about new emerging units, including the ones from Teads which deliver advertising messages in the mobile […]
CANNES – “Certainly the speed of technology innovation is dizzying,” says Cary Tilds, chief innovation officer for GroupM. “Some say it would be nearly impossible to keep up with that change.” Tilds’ four tips for keeping up are to be a student of technology; to maintain a consistent framework for learning about new technologies; to […]
CANNES — The fact that many the world’s biggest brands recently started to review their long-held agency relations, putting them out to tender once again, is making agencies nervous but will refocus their minds on results, according to one agency boss. Adweek reports, in the last six months, as advertising technology opportunities swirl around them, 20 big brands […]
CANNES – An app that allows women in Turkey to ask for help by simply shaking their phone, won the Media Grand Prix at the Cannes Lions Festival last month. The use of technology and media by “NGO” like organizations for public good was one of the most creative and important trends at Cannes Lions […]
CANNES — One of the biggest benefits of data is that it can personalize the media business, especially through video, says David Kenny, Chairman and CEO at the Weather Company, in this interview with Beet.TV from the Cannes Lions Festival. “Weather is this place that is very personal, very local, uses enormous amounts of data and you can combine […]
CANNES — This summer has become known as the season for media agency pitches, and clients are most eager for “tools and people,” says Jordan Bitterman, Chief Strategist of Mindshare NA. “Most of the clients are public companies and they are in a cycle. There are three times a year that we do a review process […]
CANNES — Video has become a core focus of Daily Mail’s news service, says Jon Steinberg, CEO of Daily Mail North America, in this segment recorded the Cannes Lions Festival. Daily Mail generates 80 million video views each month, and licenses videos from AP, Reuters, Getty and others, with one million visits a day to its home […]
CANNES — A common theme out of the recent Cannes Lions advertising festival is advertisers’ quest to turn messages in to actual ecommerce sales. That’s what agency Omnicom’s digital CEO Jonathan Nelson is shooting for, too, with big partners. “We’re huge partners with DoubleClick, we’re big Atlas partners,” he tells The Weather Company CEO David Kenny in […]
CANNES — The ongoing digital explosion is shaking up operations for publishers and broadcasters around the world, and that means recalibrating the skills you need in your team. What does that mean for one of the world’s biggest business information media companies? Asked by Mindshare NA Chief Stategy Officer Jordan Bitterman for Beet.TV, Bloomberg Media global chief revenue […]
CANNES — Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Havas Media Group, in this interview with Beet.TV about the future of video advertising. Consumers are engaging with video on nearly every platform and service across most digital devices, he says. From Vine to Instagram to YouTube […]
CANNES – Every year at the Cannes Festival there is a new player that captures the attention of media world. “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to brands and publishers as a platform […]