Havas’ Ankeney: It’s All About Meaningful Data

CANNES – Whether it’s marketers catching up, getting head or trying to leapfrog others, the need for transformation is the theme that drives everything, to Shane Ankeney, President, Havas Media Group North America. “They are looking to us as change agents, as transformation stewards, to help them do that because they realize that it’s very […]

 
 

What Marketers Care About Most: Our NewFronts Compilation

In the weeks leading up to this year’s Digital Content NewFronts, we interviewed a number of industry leaders about what matters most: They cited quality storytelling, data and insights, authentic integration, accountability and brand safety. This video is a highlight compilation our several of our conversations. The first three are a related trio of concerns. Quality […]

 
 

Havas’ Ankeney On The Future Of The Media Agency

MIAMI — In changing times, when advertisers are being invited to buy media directly with platforms, rather than continuing to go through their traditional agencies, is the writing on the wall for the incumbent intermediaries? In this video interview with Beet.TV, Havas Media Group North America president Shane Ankeney acknowledges “everyone is a little intimidated” by the […]

 
 

When Owned, Earned, Shared And Paid Assets Converge: Havas’ Dominique Delport

COLOGNE – If you want to understand what future social commerce will be, go to China. That’s the advice of Havas Global MD Dominique Delport. “I think that we are on the verge of a massive transformation in the way brands are trading with people directly,” Delport says during a break at the 2017 DMEXCO […]

 
 

Because DSP’s Aren’t Neutral, Havas Built Its Own Transparent Tower: Global MD Dominique Delport

COLOGNE – As the number of ad tech providers ballooned from 350 in 2012 to 3,500 in 2016, so did advertiser concerns about digital media transparency. “It became so complex and messy that we needed to push the envelope,” says Dominique Delport, Global MD of Havas Group. To provide more clarity and faith in the […]

 
 

AI Helped Havas & ITV Predict Trump Victory

CANNES — Can artificial intelligence predict the outcome of an election? Back in November, Havas did exactly that. When the world was betting on a Hillary win, Havas deployed what, like large tech firms, it is now calling its “cognitive” technologies, on 15 million news articles, candidates’ speeches and a billion social posts by 10 […]

 
 

Havas’ Dominique Delport “We have a unique opportunity with AI”

CANNES — At the latest assembly of the world’s largest festival for creative marketing, the hottest topic up for discussion was… artificial intelligence? It may seem incongruous, but, as executives in industries the world over scramble to assess the benefits promised by AI, advertising decision-makers are amongst those getting excited. “At the agency level, we […]

 
 

Havas ‘Wakes Up’ To Ad Blocking With Hope For Product Placement

CANNES — The advertising industry is in a kind of crisis. Around the world, repeat surveys indicating high and growing use of ad blocking software are spooking the media industry. Marketing agency Havas Media Group is amongst those wary of the new reality. “Advertising is less and less acceptable for many consumers,” Havas Media Group global MD […]

 
 

Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains

LAS VEGAS — Time was, artists rejected the overtures of marketers. In a little-known example, R.E.M. once rejected Microsoft’s lucrative request to use “It’s The End Of The World as We Know It (And I Feel Fine)” in its Windows 95 TV commercial, leaving that honour to The Rolling Stones. In these days of cashflow uncertainty, however, […]

 
 

Tech Compels Marketers To Change: Havas’ Delport

LAS VEGAS — CES no longer attracts just geeks and tech journalists. This year, swarms of ad agency and ad-tech delegates are in Las Vegas to soak up what’s next in gadgets and software. Speaking from there, Havas Media Group global MD Dominique Delport concludes: “Every marketer should become a user experience designer. We are now living […]

 
 

Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

LONDON — So far, “programmatic” systems of online ad trading have been applied to static display advertising and video advertising. Now, everyone’s talking about its value to TV advertising. But what about radio, music and podcasts? Havas is working with an audio exchange and other partners to deliver programmatic audio advertising in France and the Netherlands. […]

 
 

Havas Seeing Momentum Off Recent Six-Month Earnings Report

COLOGNE — Despite all the changes and uncertainty in the ad industry in the last decade, Havas CEO Yannick Bolloré observes that his company is seeing a great deal of momentum. “I think we have the combination of a good strategy … and the right people in the right place,” he says. Bolloré was interviewed […]

 
 

Video and Mobile Primed for Media Disruption, Havas’ Dominique Delport

CANNES — Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Havas Media Group, in this interview with Beet.TV about the future of video advertising. Consumers are engaging with video on nearly every platform and service across most digital devices, he says. From Vine to Instagram to YouTube […]

 
 

Havas Embraces Wave of Big Marketer Media Reviews

CANNES —  As advertisers analyze the effectiveness of their media spends, many are also asking if they are with the right agency. “Many CPG advertisers are all looking at an increase in the digital mix and global media mix and are checking and validating the TV dollars to see if they’re still working as well […]

 
 

Programmatic TV Going From Seed To Roadmap: Havas’ Keller

It’s taken some time to convince them, but advertisers are now on-board and enthusiastic for the various ways “programmatic” ad-buying can help them better target and automate their messages. Havas Media channel investments EVP Melissa Keller says her agency has gone from “seeding” experiments with clients last year, to implementing full-on “roadmaps” this year, in an […]

 
 

Programmatic TV Challenges: Transparency And Management, Execs Say

Slowly but surely, television is opening up to the “programmatic” ad sales revolution that has happened in online display and video. What are some of the biggest inhibitors? One factor is lack of a common, open format for audience targeting data, says Havas Media channel investments EVP Melissa Keller. In an interview with Beet.TV, she targets […]

 
 

Marketers Want Better Cross-Screen Attribution, Havas’ Keller

One of the biggest goals for marketers today lies in achieving better attribution across screens, says Melissa Keller, EVP, Channel Investments at Havas Media, in an interview with Beet.TV about the future of TV advertising. “As a media agency, our goal is to guide them through the right media mix and right amount,” Keller says. Consumers […]

 
 

‘Context Is King’ For Native Video Advertising

CHICAGO — “Native” advertising gathered a head of steam in 2014 but, with as many definitions as there are people trying the technology, what do some leading ad tech execs think makes the concept tick? “There are a lot of different definitions of ‘native’ advertising,” according to outstream ads technology vendor Teads’ US GM Jim […]

 
 

How Ad Execs Think Differently About Mobile

CHICAGO — Mobile attracts different consumers in a different mindset than traditional digital media. So how can agencies get out of the “shovelware” mindset and give mobile users something more likely to yield results? A Beet.TV panel discussion heard executives’ answers: Maxus strategic planning director Jill Langan: “There are opportunities to use mobile as a […]

 
 

Using Data to Inform Digital Messaging, Havas’ Danny Huynh

CHICAGO — Storytelling and data can go hand in hand in digital marketing, so long as marketers keep searching for insights in real time, says Danny Huynh, SVP and Group Director at Havas, in an interview with Beet.TV. “You have the ability to story tell based on data at hand. You use data as you are doing resesrch […]

 
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