Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare’s Bitterman

CANNES — This summer has become known as the season for media agency pitches, and clients are most eager for “tools and people,” says Jordan Bitterman, Chief Strategist of Mindshare NA. “Most of the clients are public companies and they are in a cycle. There are three times a year that we do a review process […]