Consumer privacy issues and the relative value they perceive from media and advertising are a “carpe diem” (“seize the day”) moment for the advertising industry. Thast is according to one agency exec speaking amid the discussion at the Cannes Lions ad industry gathering. “With ITP and ITP 2.0 (Intelligent Tracking Prevention), I think we’re seeing […]
Put 200 of the world’s leading senior marketing decision makers in a room and what do you get? An agenda for the future of the craft. But, maybe also, a playbook for making a better world. A group called the CMO Growth Council was formed back in 2018 to share best practice amongst chief marketing […]
CANNES—Comcast, Charter Communications and Cox Communications have launched an industry initiative called On Addressability with the goal of uniting television distributors behind addressable advertising. “It’s a call to action,” says Comcast Cable’s President of Advertising, Marcien Jenckes. “It’s really about initiating a process this year that’s going to scale addressability across television,” Jenckes adds in […]
CANNES—A year ago at the Cannes Lions, AT&T provided a sneak peak of its future with a tease banner outside the Carlton Hotel that would presage the launch of Xandr, formerly AT&T Advertising & Analytics. “It’s been quite a whirlwind year since Cannes 2018,” says Xandr Chief Marketing Officer Kirk McDonald. What followed was Xandr’s […]
CANNES–Procter & Gamble’s first-ever P&G LifeLab installation at the Cannes Lions International Festival of Creativity is part of the company’s effort to “reimagine creativity to reinvent advertising” through a variety of new creative and technology partnerships. “We’ve been focusing on reinventing brand building for the past couple of years, a lot on media, a lot […]
SAN JUAN, PR – They have been forgotten, the majority of Puerto Rico’s children who live under the poverty level, says Eduardo Carrera, CEO of the Boys & Girls Clubs of Puerto Rico in this interview with Beet.TV recorded at the Vimenti Project, the island’s first charter school, which is operated by the Club. Carrera, […]
#StandWithPuertoRico The Media Unites to Help Puerto Rico’s Neediest A majority of Puerto Rico’s children live below the poverty level. As a percentage of the population, child poverty is twice as high compared to the poorest state on the mainland. These U.S. citizens hold promise for the future of the island and for […]
Join the Cause! Andy and Kathy Plesser have a home in Puerto Rico, on the small outer island of Vieques. For the past six years, the Beet Retreat has taken place there. While the island is slowly coming back, the W Resort and Spa, where we held the events, is destroyed. So, we are doing […]
After a year in which it acquired Teads (video ads), miLibris (digital publishing), Audience Partners (ad-tech), Placemedia (advanced TV ads) and more, multi-national cable company Altice is making a step change to unify its ad offerings. In April, the Netherlands company’s USA division, which bought Cablevision in 2015, launched a4, a business allowing advertisers to build […]
“Stand with Puerto Rico,” a media industry initiative created to help the island’s relief and recovery, will meet at the AT&T AdWorks Lab on January 23 from 8:00 am. – 10:00 am. The meeting will provide an update on the progress and challenges on the island presented by by Congresswoman Nydia Velazquez (D-NY). It will […]
SAN JUAN, PR – Ten days ago, I visited a neighborhood in San Juan called Santurce. Amid the damaged and mostly darkened public housing complexes, we met dozens of community members at the Boys & Girls Club of Puerto Rico. The young and old came for tutoring, leadership training, recreation and hot meals. The Club, one […]
MIAMI – Sometimes, small miracles happen in the midst of huge catastrophes. The Puerto Rican island of Vieques was largely cut off from the world when Hurricane Maria made land on Sept. 20, but its Boys & Girls Club facility remained intact and quickly became a hub of relief activity. “Luckily, our club in Vieques […]
MIAMI – Even on the best of days, things can go awry on Vieques, the island off Puerto Rico’s eastern coast. Water and power supplies can be cut, groceries may or may not be available, but people just help each other get by. So when a natural disaster the likes of Hurricane Maria happens, everyone […]
MIAMI – What took the federal government more than five days—to begin assembling aid for hurricane-ravaged Vieques—started the night of the storm among concerned citizens. That’s when Brittany Roush and Kelly Thompson, Editor and Publisher of Vieques Insider Magazine, started the group ViequesLove. It was done “with the intent of raising thirty thousand or forty […]
MIAMI – The last two months have been “a testament to what the American Red Cross can do,” with Hurricane Maria in Puerto Rico just the latest in a series of crises, says the organization’s Regional Communications & Marketing Director, Grace Meinhofer. “Three hurricanes, the California fires, we helped with the shooting in Las Vegas […]
MIAMI – It’s easy to forget that before Hurricane Maria hit Puerto Rico, the island was in dire economic straights. One of the organizations that realizes this the most is the 50-year-old Boys & Girls Club Puerto Rico. Before Maria, 90% of the group’s participants—mainly youths ages six to 18—were below the poverty level on […]
Editor’s note: This interview with Joe Rockhill runs to 5:30. In the rest of the video, Team Rubicon’s Michael Lloyd provides an overview from Isabella, Puerto Rico. MIAMI – There are only so many first responders in a particular city or an entire country to deal with natural disasters like Hurricane Maria in Puerto Rico. […]
MIAMI – Once a natural disaster occurs, it’s back to basics. For agencies and marketers it can mean using billboards to reach people who don’t have power or Internet connectivity. For brands like Procter & Gamble, it can be dispatching mobile units to wash, dry and fold clothes for the recovering community. In the wake […]
MIAMI – The efforts of clients like Walmart, Procter & Gamble and AT&T in responding to humanitarian crises in Mexico and Puerto Rico demonstrate “authenticity and doing the right thing,” says the CEO of Omnicom Media Group’s LATAM operations. “Brands belong to society and are part of society,” Julian Porras says following the launch of […]
The news media can play a major role in communicating the desperate plight of survivors of Hurricane Maria in Puerto Rico. “I beg you to please don’t forget your responsibility to continue to bring light into the humanitarian crisis that is happening in Puerto Rico,” Congresswoman Nydia Valezquez, D-NY, said at a news conference in […]