SeeHer and Getty Images Partner on New Guide: “Inclusive Visual Storytelling for Women”

Historically, women and other marginalized groups tend to bear the brunt of crises, says Nadine Karp McHugh, president of SeeHer, the ANA’s initiative to increase accurate portrayals of women in advertising. This could lead to a reversal of the limited success we’ve experienced around gender equality, she says, citing a study by the United Nations […]

 

Is CTV Siphoning Off Dollars from Linear? It’s Complicated: #BeetU, Session 9

The accompanying video explores the rise of CTV and whether it’s growing at the expense of traditional linear television. It’s the ninth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 9. CTV is a catch-all phrase that encompasses built-in Smart TV interfaces, stand-alone streaming […]

 

How and Why the Media Industry Must Provide Hope, Love and Light in the American Story: #BeetU, Session 8

The accompanying video explores how “panic porn” came to dominate the TV airwaves and why viewers are burned out, as well as how brands will need to reinvent themselves to show they’re purpose-driven. It’s the eighth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part […]

 

How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7

The accompanying video explores the ways in which portfolio optimization in media is similar to investing in securities as well as the principles TV sellers should follow to maximize their yield. It’s the seventh in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 7: The […]

 

Why Demand for Addressable TV Far Outpaces Supply: #BeetU, Session 6

The accompanying video unpacks why buyers are hungry for addressable, why supply is so constrained and the potential risks for sellers of over-indexing on this one type of inventory. It’s the sixth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 6: Slowly but surely, […]

 

How Linear TV Sellers Should Respond to the COVID-19 Crisis: #BeetU, Session 5

Tune in here Wednesdays at 1pm ET The accompanying video unpacks how sellers of linear TV advertising should adapt their inventory management, pricing and data practices in response to the COVID-19 crisis. It’s the fifth in a series of educational videos Furious has produced in collaboration with Beet.TV. Below is a sampling of Part 5: […]

 

Why the TV Advertising Industry Will Embrace Consolidated Measurement: #BeetU, Session 4

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

How New Audience Behaviors, Data and Technology are Changing TV & Video Advertising: #BeetU, Session 2

Welcome to #BeetU – our weekly educational series for advertising and media during the COVID-19 crisis, hosted by Ashley Swartz, CEO of Furious Corp, longtime Beet contributor and the Dean of #BeetU. Using Furious’s comprehensive and interactive dictionary, TV101, as our guide, these sessions will unpack the terminology of advanced TV, serving as an introduction for […]

 

Tru Optik’s New Privacy.tv Brings Privacy Control To OTT Ads: CEO Swanston

SANTA BARBARA — The emerging era of targeted over-the-top TV ads brings a consumer privacy challenge, says one vendor launching a new piece of technology to give consumers more control. In January 2018, Tru Optik, a technology vendor that offers a data management platform for over-the-top (OTT) TV advertisers, launched OptOut.TV, giving consumers a one-click […]

 

Three Priorities For A Better World: P&G’s Pritchard

Put 200 of the world’s leading senior marketing decision makers in a room and what do you get? An agenda for the future of the craft. But, maybe also, a playbook for making a better world. A group called the CMO Growth Council was formed back in 2018 to share best practice amongst chief marketing […]

 

The Growing Presence of Legacy Companies at Cannes: MediaLink’s Homonoff

CANNES – Cannes Lions wasn’t always a stop on the annual tour for legacy media companies. But that’s been changing. “Increasingly over time, this is really where the advertising industry, technology industry surrounding advertising brands and media are coming together,” says Howard Homonoff, SVP at MediaLink. Part of their challenge is creating these different types of […]

 

“We’re In A Golden Age of Television”: MediaLink’s Spangenberg

CANNES – I think it’s fair to say we’re in a golden age of television,” says Karl Spangenberg, SVP at powerhouse consultancy MediaLink. Beet.TV spoke with him during Cannes Lions. While user-generated content has driven audiences, it’s also created concern on the part of traditional television. But,  Spangenberg says, traditional TV is once again at […]

 

Innovation & ‘The Machine’: Hewlett Packard’s Palmer explains

CANNES – “In our line of business, innovation is critical, is at the core,” says Winnie Palmer, director of digital marketing and media, EMEA, for Hewlett Packard Enterprise, which was founded in November 2015. Adhering to this line of thinking, HPE has committed to a research project called The Machine – Hewlett Packard Labs’ biggest project. “We […]

 

Music Is the Perfect Marketing Companion, Pepsi’s Stubbs

CANNES – “Music is one of the easiest connection points with a consumer,” says Chad Stubbs, vice president of marketing for Pepsi Trademark, during an interview at Cannes Lions. “Wasn’t it an easier time when you could have one superstar, three networks and some TV and print, and you had the nation covered? Of course, that is not […]

 

Gwyneth Paltrow at Cannes Lions: Creating a ‘Resonant’ Brand

CANNES – “When the internet was kind of being born, I was doing a different career. But I was always really fascinated by it,” Gwyneth Paltrow said Tuesday during a panel about her company, goop, at Cannes Lions. Goop, which Paltrow said she thought up long before it became a brand, launched in 2008 as […]

 

SMG Expands Presence at DMEXCO

LONDON – SMG and the wider Publicis group will have a strong presence at DMEXCO this year, says Steve Parker, co-CEO, Starcom MediaVest Group London. “It feels like the business, certainly our business, and probably the whole industry, is obviously a year older but definitely a year wiser – and I think maybe a year […]

 

SMG Expands Tech Initiative for London Startups

LONDON – NextTECHnow (NTN), a tech solutions division of SMG which launched in January, is looking to expand into more markets, says Jim Kite, strategic development director for Starcom MediaVest Group. “The starting point is the client and the client brief, and we just want to meet as many startups as possible who can answer […]

 

DDB’s Doria on the Inspiration at Cannes Lions

CANNES – The growth of the scope of Cannes Lions, from a handful of categories – print; 30- and 60-second spots – to what it has become today, is, in the words of Icaro Doria, chief creative officer for DDB NY, “crazy.” “Today I come here, and it’s so inspiring because you literally can do […]

 

JWT’s Mirum Brings “Deeper Technology Expertise”

CANNES – “I think what clients are looking for from agencies now is a partner that helps them navigate,” says Lyle Tick, chief growth officer for J. Walter Thompson. “And that’s a lot of what we’ve been doing at J. Walter is restructuring ourselves in order to deliver those types of solutions to our clients […]

 
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