The Growing Presence of Legacy Companies at Cannes: MediaLink’s Homonoff

CANNES – Cannes Lions wasn’t always a stop on the annual tour for legacy media companies. But that’s been changing. “Increasingly over time, this is really where the advertising industry, technology industry surrounding advertising brands and media are coming together,” says Howard Homonoff, SVP at MediaLink. Part of their challenge is creating these different types of […]

 
 

“We’re In A Golden Age of Television”: MediaLink’s Spangenberg

CANNES – I think it’s fair to say we’re in a golden age of television,” says Karl Spangenberg, SVP at powerhouse consultancy MediaLink. Beet.TV spoke with him during Cannes Lions. While user-generated content has driven audiences, it’s also created concern on the part of traditional television. But,  Spangenberg says, traditional TV is once again at […]

 
 

Innovation & ‘The Machine’: Hewlett Packard’s Palmer explains

CANNES – “In our line of business, innovation is critical, is at the core,” says Winnie Palmer, director of digital marketing and media, EMEA, for Hewlett Packard Enterprise, which was founded in November 2015. Adhering to this line of thinking, HPE has committed to a research project called The Machine – Hewlett Packard Labs’ biggest project. “We […]

 
 

Music Is the Perfect Marketing Companion, Pepsi’s Stubbs

CANNES – “Music is one of the easiest connection points with a consumer,” says Chad Stubbs, vice president of marketing for Pepsi Trademark, during an interview at Cannes Lions. “Wasn’t it an easier time when you could have one superstar, three networks and some TV and print, and you had the nation covered? Of course, that is not […]

 
 

Gwyneth Paltrow at Cannes Lions: Creating a ‘Resonant’ Brand

CANNES – “When the internet was kind of being born, I was doing a different career. But I was always really fascinated by it,” Gwyneth Paltrow said Tuesday during a panel about her company, goop, at Cannes Lions. Goop, which Paltrow said she thought up long before it became a brand, launched in 2008 as […]

 
 

SMG Expands Presence at DMEXCO

LONDON – SMG and the wider Publicis group will have a strong presence at DMEXCO this year, says Steve Parker, co-CEO, Starcom MediaVest Group London. “It feels like the business, certainly our business, and probably the whole industry, is obviously a year older but definitely a year wiser – and I think maybe a year […]

 
 

SMG Expands Tech Initiative for London Startups

LONDON – NextTECHnow (NTN), a tech solutions division of SMG which launched in January, is looking to expand into more markets, says Jim Kite, strategic development director for Starcom MediaVest Group. “The starting point is the client and the client brief, and we just want to meet as many startups as possible who can answer […]

 
 

DDB’s Doria on the Inspiration at Cannes Lions

CANNES – The growth of the scope of Cannes Lions, from a handful of categories – print; 30- and 60-second spots – to what it has become today, is, in the words of Icaro Doria, chief creative officer for DDB NY, “crazy.” “Today I come here, and it’s so inspiring because you literally can do […]

 
 

JWT’s Mirum Brings “Deeper Technology Expertise”

CANNES – “I think what clients are looking for from agencies now is a partner that helps them navigate,” says Lyle Tick, chief growth officer for J. Walter Thompson. “And that’s a lot of what we’ve been doing at J. Walter is restructuring ourselves in order to deliver those types of solutions to our clients […]

 
 

GroupM’s Tilds on the Speed of Tech Innovation

CANNES – “Certainly the speed of technology innovation is dizzying,” says Cary Tilds, chief innovation officer for GroupM. “Some say it would be nearly impossible to keep up with that change.” Tilds’ four tips for keeping up are to be a student of technology; to maintain a consistent framework for learning about new technologies; to […]

 
 

Viewability is a Major Topic of 2015: SMG’s Kienast

One of the major themes of 2015 is viewability, says Erin Kienest, SVP, innovation and activation director at SMG. “We talk about making our dollars work harder and work smarter, and viewability really is brought to the forefront,” she says. Marketers not only want their ads delivered to the right audience but also want to […]

 
 

Creative Revolution is Next: MEC’s Reed

The next revolution in media is going to have to occur in the world of creative, says Shenan Reed, president of digital at MEC. “We think there’s tremendous opportunity for more creative, more targeted creative,” she says. “We can really get granular with all of the targeting.” Digital and data, because they’ve become such powerful […]

 
 

USC’s Center for the Digital Future Director: TV Is at a Tipping Point

LAS VEGAS – Television is at another tipping point, says Jeffrey Cole, founder and director of the Center for the Digital Future, a research and policy institute in the USC Annenberg School for Communication and Journalism. Citing HBO’s plans to launch an over-the-top service, Cole predicts television will soon change profoundly – and that content is going […]

 
 

Content Indexing As Important As Traditional Data Collection: Veenome CEO

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.” By collecting attributes about the content itself, Veenome […]

 
 

Facebook to Surpass YouTube in Video Consumption: Unruly President Predicts

LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of video. Kosinski says he predicts that 2015 will be the […]

 
 

Using Data Creatively: BPN’s CEO

LAS VEGAS – At CES, the amount of new technology giving consumers control – of content, of time – is ever-present and growing. “We don’t lament the control of the consumer too much,” says Rob Kabus, Global CEO of BPN. “We think that’s a great thing because it’s creating these amazing environments and moments and […]

 
 

HBO, CBS and Sling TV Signify Real Movement to Multiscreen

LAS VEGAS – For years there’s been chatter about moving the video workflow to IP and multiscreen, but there’s finally a lot of real movement, says Mio Babic, President & CEO, iStreamPlanet. This noise is especially evident around the recent announcements by HBO, CBS and Sling TV about streaming and stand-alone services. iStreamPlanet’s platform enables their customers – DirectTV, Microsoft, AT&T, […]

 
 

DMEXCO 2014 Reaching New Levels: UM’s Weisbrich

COLOGNE – DMEXCO has reached a new standard, says Sven Weisbrich, CEO, Universal McCann Germany. This year saw much growth for DMEXCO beyond its increased scale and notable attendance figures. Now on par with conferences like CES, clients, publishers and partners can interact on a business level and discuss ideas on a deep level, Weisbrich […]

 
 

SMG Germany’s CEO on the Growth of Mobile Video

COLOGNE – Today, it has become a given that both consumers and advertisers will make use of the internet on mobile devices, says Stefan Uhl, CEO of SMG Germany. A year or two ago, the idea of the “Ice Bucket Challenge” becoming viral – in part because of the ease of uploading mobile videos – […]

 
 

Life After DMEXCO: Furious Corp’s Swartz on Where the Industry Stands

COLOGNE, Germany – Now that DMEXCO 2014 has come to a close, thought leader and Furious Corp CEO Ashley J. Swartz gives her take on where the health of the digital marketing ecosystem stands – and what needs to be done. “We are this continual migration from a business that is marketing and communications driven to […]

 
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