CANNES – Every year at the Cannes Festival there is a new player that captures the attention of media world. “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV
He says that Snapchat has proven its value to brands and publishers as a platform to generate real-time, dynamic content. As an example, he points to the collaboration with WPP and the Daily Mail to create a joint marketing enterprise.
We interviewed Johnston at the Mindshare party at Cannes Lions on Thursday evening.
This video was part of a series about video advertising sponsored by Teads. Please visit this page for more videos from the series.