Weather CEO Kenny Aims To ‘Leave Mark On The World’

When you are sitting on as much data as David Kenny is, you can really move the needle. Over the years, The Weather Company CEO has spearheaded use of digital data to transform businesses. He has variously been president of network outfit Akami, managing partner of ad group VivaKi and co-founder of the digital ad company Digitas, acquired […]

 
 

Weather’s David Kenny On Why Averages Aren’t Useful in Data Analysis

CANNES — In one form or another, David Kenny’s career has been all about data, from the advertiser, agency and publisher perspective. Now The Weather Company’s CEO and chairman, Kenny was previously a president at Akamai, a managing partner of VivaKi, and a founder of Digitas. In his first job at Bain, he learned from […]

 
 

Weather Company Charges Into Mobile Video, Buoyed by Data

CANNES — One of the biggest benefits of data is that it can personalize the media business, especially through video, says David Kenny, Chairman and CEO at the Weather Company, in this interview with Beet.TV from the Cannes Lions Festival. “Weather is this place that is very personal, very local, uses enormous amounts of data and you can combine […]