Weather Company Charges Into Mobile Video, Buoyed by Data

CANNES — One of the biggest benefits of data is that it can personalize the media business, especially through video, says David Kenny, Chairman and CEO at the Weather Company, in this interview with Beet.TV  from the Cannes Lions Festival. “Weather is this place that is very personal, very local, uses enormous amounts of data and you can combine […]

 

Weather Company Pairs Marketers With Moods

CHICAGO — Weather often affects consumers’ moods, and that means it can impact purchase behavior, says DJ Reali, SVP MultiPlatform Sales at the Weather Company, in an interview with Beet.TV. As such, the Weather Company often looks to pair consumer data with weather conditions to deliver targeted ads. For instance, Weather Company has worked with Pantene to […]